Introduction to Marketing

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Added on  2022/11/25

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AI Summary
This document provides an introduction to marketing and discusses the basics of creating a marketing plan. It covers topics such as organizational overview, opportunity analysis, situation analysis, marketing research, differentiating and positioning, target customers and marketing mix, key success factors, and goals and objectives. The document includes a case study on Jones Soda and its marketing strategies. Suitable for students studying marketing or business-related courses.

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