7094MAA Module Title: Global Engineering Strategy
Added on 2022-08-28
21 Pages7790 Words14 Views
This document is for Coventry University students for their own use in completing their
assessed work for this module and should not be passed to third parties or posted on any
website. Any infringements of this rule should be reported to
facultyregistry.eec@coventry.ac.uk.
Faculty of Engineering, Environment and Computing
7094MAA Module Title: Global Engineering
Strategy
Assignment Brief 2019/20
Module Title
Global Engineering Strategy Ind/Group
Individual Cohort
(Jan/May) Module Code
7094MAA
Coursework Title (e.g. CWK1)
Coursework 2
Hand out date:
2/3/20
Lecturer
R Anderson
Due date:
6/4/20
Estimated Time (hrs): 42
Word Limit*: 3,000-3,500 words
Coursework type:
Assignment
% of Module Mark
66%
Submission arrangement online via CUMoodle: By 6.00 pm on 6/4/20
File types and method of recording: Upload Word document
Mark and Feedback date: 20/4/20
Mark and Feedback method: Feedback sheet
Module Learning Outcomes Assessed:
3. Within a global context, apply the concepts underpinning the theory of
manufacturing strategy from the perspective of assessing how manufacturing
strategy can contribute to business performance and competitive advantage,
4. Evaluate individual elements of a manufacturing strategy, and with this
knowledge/capability, be able to develop a manufacturing strategy through the use
of a conceptual framework or methodology.
5. Demonstrate critical global strategic capability to potentially improve a
manufacturing company’s business performance through the successful application
to the assignment case study of theory, knowledge, and appropriate analytical and
deductive skills developed during the module. The outcome will be justified
improvements to the strategies of the case manufacturing company.
assessed work for this module and should not be passed to third parties or posted on any
website. Any infringements of this rule should be reported to
facultyregistry.eec@coventry.ac.uk.
Faculty of Engineering, Environment and Computing
7094MAA Module Title: Global Engineering
Strategy
Assignment Brief 2019/20
Module Title
Global Engineering Strategy Ind/Group
Individual Cohort
(Jan/May) Module Code
7094MAA
Coursework Title (e.g. CWK1)
Coursework 2
Hand out date:
2/3/20
Lecturer
R Anderson
Due date:
6/4/20
Estimated Time (hrs): 42
Word Limit*: 3,000-3,500 words
Coursework type:
Assignment
% of Module Mark
66%
Submission arrangement online via CUMoodle: By 6.00 pm on 6/4/20
File types and method of recording: Upload Word document
Mark and Feedback date: 20/4/20
Mark and Feedback method: Feedback sheet
Module Learning Outcomes Assessed:
3. Within a global context, apply the concepts underpinning the theory of
manufacturing strategy from the perspective of assessing how manufacturing
strategy can contribute to business performance and competitive advantage,
4. Evaluate individual elements of a manufacturing strategy, and with this
knowledge/capability, be able to develop a manufacturing strategy through the use
of a conceptual framework or methodology.
5. Demonstrate critical global strategic capability to potentially improve a
manufacturing company’s business performance through the successful application
to the assignment case study of theory, knowledge, and appropriate analytical and
deductive skills developed during the module. The outcome will be justified
improvements to the strategies of the case manufacturing company.
This document is for Coventry University students for their own use in completing their
assessed work for this module and should not be passed to third parties or posted on any
website. Any infringements of this rule should be reported to
facultyregistry.eec@coventry.ac.uk.
Task and Mark distribution:
7094MAA - Global Engineering
Strategy
Semester 2 2019-20
Coursework 2 (64% of Module Mark)
**Read and Adhere To All Requirements**
This individual assignment requires research. Based on a company’s manufacturing
site of your choice (as per accompanying instructions) you are required to design
a manufacturing strategy for it.
Required layout - Manufacturing Strategy Document (a summary of your design
decisions), followed by the body of the assignment text based on the Terry Hill
Model. The report structure should be exactly as below and follow the format
of the marking scheme. There will be a 10% penalty if this is not done.
1) Manufacturing Strategy Document - To be a 1 – 2 page statement of
the final manufacturing strategy proposed for the SBU I division (summarized
from the design developed in part 2, The Assignment Text, below), and to
include decisions, as appropriate, relating to the following issues (a list which
can be extended ):
5%
a) Process choice
i) Choice of process
ii) Role of inventory
iii) Make or buy
iv) Capacity (size, timing, location )
b) Infrastructure
i) Function support
ii) Manufacturing planning and control systems
iii) Quality assurance and control
iv) Manufacturin g systems engineering
v) Clerical procedures
vi) Salary I wage agreements
vii) Work structuring
viii)Organisation structure
2) The Assignment Text- This is the body of the report, and should include:
a) Development I completion of SBU I Division objectives and strategies which
support corporate level objectives and strategies. Relating this to the Terry Hill
model, the outputs of your work in this section will include Company Objectives,
assessed work for this module and should not be passed to third parties or posted on any
website. Any infringements of this rule should be reported to
facultyregistry.eec@coventry.ac.uk.
Task and Mark distribution:
7094MAA - Global Engineering
Strategy
Semester 2 2019-20
Coursework 2 (64% of Module Mark)
**Read and Adhere To All Requirements**
This individual assignment requires research. Based on a company’s manufacturing
site of your choice (as per accompanying instructions) you are required to design
a manufacturing strategy for it.
Required layout - Manufacturing Strategy Document (a summary of your design
decisions), followed by the body of the assignment text based on the Terry Hill
Model. The report structure should be exactly as below and follow the format
of the marking scheme. There will be a 10% penalty if this is not done.
1) Manufacturing Strategy Document - To be a 1 – 2 page statement of
the final manufacturing strategy proposed for the SBU I division (summarized
from the design developed in part 2, The Assignment Text, below), and to
include decisions, as appropriate, relating to the following issues (a list which
can be extended ):
5%
a) Process choice
i) Choice of process
ii) Role of inventory
iii) Make or buy
iv) Capacity (size, timing, location )
b) Infrastructure
i) Function support
ii) Manufacturing planning and control systems
iii) Quality assurance and control
iv) Manufacturin g systems engineering
v) Clerical procedures
vi) Salary I wage agreements
vii) Work structuring
viii)Organisation structure
2) The Assignment Text- This is the body of the report, and should include:
a) Development I completion of SBU I Division objectives and strategies which
support corporate level objectives and strategies. Relating this to the Terry Hill
model, the outputs of your work in this section will include Company Objectives,
This document is for Coventry University students for their own use in completing their
assessed work for this module and should not be passed to third parties or posted on any
website. Any infringements of this rule should be reported to
facultyregistry.eec@coventry.ac.uk.
Marketing Strategies, and justified Order Winners. This will require the
application of appropriate theory , including strategic concepts. (It is
expected that this will represent approximately 15-25% of the assignment text)
20%
b) Based on the above, design the manufacturing strategy, to include: 53%
i) Discussion of options (alternative designs) for each of the 12
elements
ii) Reasons as to why you have selected a particular option for each of the
elements
(Evidence of application of appropriate theory in i) and ii) is required)
c) Compare your proposed manufacturing strategy with the deduced existing
strategy, and comment
5%
d) For your manufacturing strategy to be effectively realised, discuss the
associated implementation and communication issues
7%
e) Propose relevant evaluation measures for your strategy 5%
f) Recognition of, and methods of ensuring that, this strategy remains current
within a changing environment
5%
Notes:
1. It is important to demonstrate the application of theory, the development of
options, and justified selections
2. You are required to develop/complete the SBU I division objectives and
strategies, and then to design ( not report on) its manufacturing strategy.
You will get no marks for just restating the actual or presumed current strategy.
ASSIGNMENT COMPANY SELECTION
A Manufacturing Company (or an SBU within a holding company) of Your Choice
a. Constraints:
a) Currently trading
b) A European Union, North/South American, Australian, Japanese, or Indian
manufacturing site (location of Head Office/ownership not important)
c) Site employees no more than 1000 (total Group employees may be more
than this)
d) Not in the automotive sector
e) Not high volume production, for example mobile phones or domestic
appliances, where “line” or “continuous” production is specified throughout
the manufacturing process. It is acceptable to select a site/product where
“line” or “continuous” production is specified in part of the process.
f) In addition to the listing below, not a publically available case study, or one
referred to or used during the module. (You will get zero marks if you use
assessed work for this module and should not be passed to third parties or posted on any
website. Any infringements of this rule should be reported to
facultyregistry.eec@coventry.ac.uk.
Marketing Strategies, and justified Order Winners. This will require the
application of appropriate theory , including strategic concepts. (It is
expected that this will represent approximately 15-25% of the assignment text)
20%
b) Based on the above, design the manufacturing strategy, to include: 53%
i) Discussion of options (alternative designs) for each of the 12
elements
ii) Reasons as to why you have selected a particular option for each of the
elements
(Evidence of application of appropriate theory in i) and ii) is required)
c) Compare your proposed manufacturing strategy with the deduced existing
strategy, and comment
5%
d) For your manufacturing strategy to be effectively realised, discuss the
associated implementation and communication issues
7%
e) Propose relevant evaluation measures for your strategy 5%
f) Recognition of, and methods of ensuring that, this strategy remains current
within a changing environment
5%
Notes:
1. It is important to demonstrate the application of theory, the development of
options, and justified selections
2. You are required to develop/complete the SBU I division objectives and
strategies, and then to design ( not report on) its manufacturing strategy.
You will get no marks for just restating the actual or presumed current strategy.
ASSIGNMENT COMPANY SELECTION
A Manufacturing Company (or an SBU within a holding company) of Your Choice
a. Constraints:
a) Currently trading
b) A European Union, North/South American, Australian, Japanese, or Indian
manufacturing site (location of Head Office/ownership not important)
c) Site employees no more than 1000 (total Group employees may be more
than this)
d) Not in the automotive sector
e) Not high volume production, for example mobile phones or domestic
appliances, where “line” or “continuous” production is specified throughout
the manufacturing process. It is acceptable to select a site/product where
“line” or “continuous” production is specified in part of the process.
f) In addition to the listing below, not a publically available case study, or one
referred to or used during the module. (You will get zero marks if you use
This document is for Coventry University students for their own use in completing their
assessed work for this module and should not be passed to third parties or posted on any
website. Any infringements of this rule should be reported to
facultyregistry.eec@coventry.ac.uk.
such a company)
b. Excluding the following companies:
*** You are to reserve a company, and the chosen manufacturing site,
for your research by posting it on the “Coursework 2 company reservation”
forum on the Module web. Please ensure the company site chosen is not
already reserved by another student (read the forum), nor listed below on
the restricted companies list, nor is a publically available case study, and
was not used during the Module. If you select an excluded company by
not doing this, or by ignoring this instruction, you will get zero
marks.
(Please note that you take responsibility for the appropriateness of your
choice in terms of meeting the constraints in section 1.)***
3) Some data sources (for company, market, customer, competitor, and product
analysis- understanding of ALL of these is important):
Company Report and Accounts
Kompass
Emerald
Business Source Complete
Etc ...
4) Assignment length: 3,000-3,500 words, excluding in-text references and
reference listing. The net word count is to be shown at the end of the
document. If the higher figure is exceeded, the “excess” text will not
be marked.
In text references are required, and to be in CUHarvard style. Information
about CUHarvard can be found on Moodle.
5) Submission: To be submitted through Turnitin by 6.00 pm on 6th April 2020.
R Anderson
28th February 2020
(Continued)
RECTRICTED COMPANIES LIST - DO NOT USE
assessed work for this module and should not be passed to third parties or posted on any
website. Any infringements of this rule should be reported to
facultyregistry.eec@coventry.ac.uk.
such a company)
b. Excluding the following companies:
*** You are to reserve a company, and the chosen manufacturing site,
for your research by posting it on the “Coursework 2 company reservation”
forum on the Module web. Please ensure the company site chosen is not
already reserved by another student (read the forum), nor listed below on
the restricted companies list, nor is a publically available case study, and
was not used during the Module. If you select an excluded company by
not doing this, or by ignoring this instruction, you will get zero
marks.
(Please note that you take responsibility for the appropriateness of your
choice in terms of meeting the constraints in section 1.)***
3) Some data sources (for company, market, customer, competitor, and product
analysis- understanding of ALL of these is important):
Company Report and Accounts
Kompass
Emerald
Business Source Complete
Etc ...
4) Assignment length: 3,000-3,500 words, excluding in-text references and
reference listing. The net word count is to be shown at the end of the
document. If the higher figure is exceeded, the “excess” text will not
be marked.
In text references are required, and to be in CUHarvard style. Information
about CUHarvard can be found on Moodle.
5) Submission: To be submitted through Turnitin by 6.00 pm on 6th April 2020.
R Anderson
28th February 2020
(Continued)
RECTRICTED COMPANIES LIST - DO NOT USE
This document is for Coventry University students for their own use in completing their
assessed work for this module and should not be passed to third parties or posted on any
website. Any infringements of this rule should be reported to
facultyregistry.eec@coventry.ac.uk.
THESE!
A.W. Precision Limited - Coventry- Uk
ABB group - Leeds - UK
Abbey Manufacturing Stationers – Staines –on-Thames
Abercrombie& Fitch Co - Manhattan - Usa
ABG Creative Geosynthetics Engineering-Meltham -UK
Accrol Paper Ltd. - Lancashire - UK
Accsys Technologies PLC - Arnhem - Netherlands
Adam Carpets Limited (Uk)
Adamworks-Colorado-Usa
Advanced Medical solutions, Winsford, Cheshire UK
Airbus Helicopter UK - Kidlington, Oxford - UK
Airspring Furniture Limited
Alstons Upholstery Ltd - Essex - Uk
Altek Manufacturing- Washington- Usa
Amazone (Agricultural Company)
American Plastic Toys Inc. - Michigan - USA
Anderson-Sheppard Suit Company
Argus Media - London - United Kingdom
ARM – Cortex A76
Artcraft Pty. Ltd- Hallam - Australia
Art's Way Manufacturing - West Union - Usa
Austal Ships Pty Ltd - Henderson - Australia
Austal USA LLC, mobile Alabama, USA
AUSTRO WOOD SRL -PETELEA - ROMANIA
Azimut Yachts-Benetti Shipping
BA Components-Doncaster-UK
Bae Systems (Typhoon (Combat Aircraft))
BASF plc --Grimsby- UK
BASF--Bradford-- UK
Bassett Furniture- Virginia- Usa
Beatson Clark – Rotherham
Beiersdorf-Birmingham-UK
Bemis company-Bemis Europe--Swansea UK
Benchmark Electronics – Texas
Big Ass Fans company-Lexington-US
Blue Diamond Uk Ltd
BMC Swizterland
Bombardier - Belfast - Uk
Boots No7- Nottingham- UK
Bottega veneta-Paris-France
Bowman Power Group Limited Company (Southampton UK)
Bpi - Films (British Polythene Idustries/Films) Windsor . Uk
Bristol Wardrobe & Alcove Company - Bristol - Uk
Brompton Cycles - London
Brooks Brothers-New York-America
Brooks England – Smethwick - England
Burgess & Leigh Ltd – Middleport, UK
Burgess Furniture Ltd - Feltham – England
Canon Inc. Camera ----Japan
Caperton furniture works USA
CAPTEC LTD. Hampshire - UK
Cartier manufacturing unit, La Chaux- De-Fonds, Switzerland.
Cartier-Paris-France
Cement Roadstone Co - Ireland
CHANEL LEATHER GOODS FRANCE
assessed work for this module and should not be passed to third parties or posted on any
website. Any infringements of this rule should be reported to
facultyregistry.eec@coventry.ac.uk.
THESE!
A.W. Precision Limited - Coventry- Uk
ABB group - Leeds - UK
Abbey Manufacturing Stationers – Staines –on-Thames
Abercrombie& Fitch Co - Manhattan - Usa
ABG Creative Geosynthetics Engineering-Meltham -UK
Accrol Paper Ltd. - Lancashire - UK
Accsys Technologies PLC - Arnhem - Netherlands
Adam Carpets Limited (Uk)
Adamworks-Colorado-Usa
Advanced Medical solutions, Winsford, Cheshire UK
Airbus Helicopter UK - Kidlington, Oxford - UK
Airspring Furniture Limited
Alstons Upholstery Ltd - Essex - Uk
Altek Manufacturing- Washington- Usa
Amazone (Agricultural Company)
American Plastic Toys Inc. - Michigan - USA
Anderson-Sheppard Suit Company
Argus Media - London - United Kingdom
ARM – Cortex A76
Artcraft Pty. Ltd- Hallam - Australia
Art's Way Manufacturing - West Union - Usa
Austal Ships Pty Ltd - Henderson - Australia
Austal USA LLC, mobile Alabama, USA
AUSTRO WOOD SRL -PETELEA - ROMANIA
Azimut Yachts-Benetti Shipping
BA Components-Doncaster-UK
Bae Systems (Typhoon (Combat Aircraft))
BASF plc --Grimsby- UK
BASF--Bradford-- UK
Bassett Furniture- Virginia- Usa
Beatson Clark – Rotherham
Beiersdorf-Birmingham-UK
Bemis company-Bemis Europe--Swansea UK
Benchmark Electronics – Texas
Big Ass Fans company-Lexington-US
Blue Diamond Uk Ltd
BMC Swizterland
Bombardier - Belfast - Uk
Boots No7- Nottingham- UK
Bottega veneta-Paris-France
Bowman Power Group Limited Company (Southampton UK)
Bpi - Films (British Polythene Idustries/Films) Windsor . Uk
Bristol Wardrobe & Alcove Company - Bristol - Uk
Brompton Cycles - London
Brooks Brothers-New York-America
Brooks England – Smethwick - England
Burgess & Leigh Ltd – Middleport, UK
Burgess Furniture Ltd - Feltham – England
Canon Inc. Camera ----Japan
Caperton furniture works USA
CAPTEC LTD. Hampshire - UK
Cartier manufacturing unit, La Chaux- De-Fonds, Switzerland.
Cartier-Paris-France
Cement Roadstone Co - Ireland
CHANEL LEATHER GOODS FRANCE
This document is for Coventry University students for their own use in completing their
assessed work for this module and should not be passed to third parties or posted on any
website. Any infringements of this rule should be reported to
facultyregistry.eec@coventry.ac.uk.
Christian Louboutin - Paris - France
Christopher Ward SA – Bienne
Church's--Northampton--UK
CITIZEN WATCH - JAPAN
Cleveland Cable Company, Middlesbrough, Uk
Clipper Windpower , Iowa, Usa
Cochin Shipyard Limited - Ernakulam- India
Connor Solutions Ltd－Houghton-le-Spring- England
CRDM - Quickparts UK / 3D Systems - High Wycombe - England
Curzonia Ltd – Romania
Dams International Ltd - Liverpool - UK
Db Shoes Ltd - Northamptonshire - Uk
Dell Company- Austin USA
DiDi handmade jewellery - Suffolk - UK
Dorset Orthopaedic - London - Uk
Dr Martens Airwair International - Northampton – Uk
Dupont Latour Ltd.- Purley, Surrey – Uk
Duresta Upholstery Limited - Cardiff, Wales - Uk
Eaton MEDC – Sutton in Ashfield
Electroimpact - Mukilteo, Washington - Usa
Elite Office Furniture uk Ltd - Goole, East Yorkshire - UK
EMMA BRIDGEWATER- STOKE-ON-TRENT - UK
Etl Systems Ltd.-Herefordshire-Uk
Etymotic Research — Elk Grove — Usa
Express Transformers & Control Ltd
Ferranti-Oldham-UK
Finkeldei Polstermöbel Gmbh - Nieheim – Germany
FlexEJ - Stourbridge - Dudley, U.K
FRESHASIA FOODS LTD. -- Kent -- UK
Fujifilm-Sendai-Japan
Fylde Guitars - Penrith - United Kingdom
Gardner Aerospace Wales
GEA Group Aktiengesellschaft - Düsseldorf- Germany.
General Cable, Kentucky, Usa
George Barnsdale & Sons Ltd - Lincolnshire - Uk
Gerresheiveer Regensburg GmbH – Pfreimd
Get Laid Beds - Leicester-United Kingdom
Giuseppe Zanotti Design, San Mauro Pascoli, Italy
Giusto Manetti Battiloro S.p.A. - Florence - Italy
Glashütte Original - Dresden -Germany
Glashütte Original -Glashütte-Germany
Greek Handmade frames_Athens_Greece
Greentom --- located in Maastricht Netherlands
H&M – Moradabad, India
Haier America - South Carolina - USA
Hamanaka Chain Mfg.Co., Ltd. Japan
Harden Furniture-New York-Usa
Harley Davidson -Milwaukee Usa
Harris Signs- Coventry - UK
harro höfliger verpackungsmaschinen gmbh Germany
Harry Dolby Engineers – Leicester
Hawkins Cookers Ltd – India
Hayward Tyler - Luton - United Kingdom
Hendrick Manufacture- Carbondale, Pa - United States
Herman Miller- melksham ,uk
Hermès - Paris, France
Hillarys Blind Ltd -Nottingham-Uk
Hitachi Group-Tokyo-Japan
assessed work for this module and should not be passed to third parties or posted on any
website. Any infringements of this rule should be reported to
facultyregistry.eec@coventry.ac.uk.
Christian Louboutin - Paris - France
Christopher Ward SA – Bienne
Church's--Northampton--UK
CITIZEN WATCH - JAPAN
Cleveland Cable Company, Middlesbrough, Uk
Clipper Windpower , Iowa, Usa
Cochin Shipyard Limited - Ernakulam- India
Connor Solutions Ltd－Houghton-le-Spring- England
CRDM - Quickparts UK / 3D Systems - High Wycombe - England
Curzonia Ltd – Romania
Dams International Ltd - Liverpool - UK
Db Shoes Ltd - Northamptonshire - Uk
Dell Company- Austin USA
DiDi handmade jewellery - Suffolk - UK
Dorset Orthopaedic - London - Uk
Dr Martens Airwair International - Northampton – Uk
Dupont Latour Ltd.- Purley, Surrey – Uk
Duresta Upholstery Limited - Cardiff, Wales - Uk
Eaton MEDC – Sutton in Ashfield
Electroimpact - Mukilteo, Washington - Usa
Elite Office Furniture uk Ltd - Goole, East Yorkshire - UK
EMMA BRIDGEWATER- STOKE-ON-TRENT - UK
Etl Systems Ltd.-Herefordshire-Uk
Etymotic Research — Elk Grove — Usa
Express Transformers & Control Ltd
Ferranti-Oldham-UK
Finkeldei Polstermöbel Gmbh - Nieheim – Germany
FlexEJ - Stourbridge - Dudley, U.K
FRESHASIA FOODS LTD. -- Kent -- UK
Fujifilm-Sendai-Japan
Fylde Guitars - Penrith - United Kingdom
Gardner Aerospace Wales
GEA Group Aktiengesellschaft - Düsseldorf- Germany.
General Cable, Kentucky, Usa
George Barnsdale & Sons Ltd - Lincolnshire - Uk
Gerresheiveer Regensburg GmbH – Pfreimd
Get Laid Beds - Leicester-United Kingdom
Giuseppe Zanotti Design, San Mauro Pascoli, Italy
Giusto Manetti Battiloro S.p.A. - Florence - Italy
Glashütte Original - Dresden -Germany
Glashütte Original -Glashütte-Germany
Greek Handmade frames_Athens_Greece
Greentom --- located in Maastricht Netherlands
H&M – Moradabad, India
Haier America - South Carolina - USA
Hamanaka Chain Mfg.Co., Ltd. Japan
Harden Furniture-New York-Usa
Harley Davidson -Milwaukee Usa
Harris Signs- Coventry - UK
harro höfliger verpackungsmaschinen gmbh Germany
Harry Dolby Engineers – Leicester
Hawkins Cookers Ltd – India
Hayward Tyler - Luton - United Kingdom
Hendrick Manufacture- Carbondale, Pa - United States
Herman Miller- melksham ,uk
Hermès - Paris, France
Hillarys Blind Ltd -Nottingham-Uk
Hitachi Group-Tokyo-Japan
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