Usability Heuristics for E-commerce Platforms: A Case Study of Yeemi Pty Ltd
Added on 2022-10-11
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Executive Summary
Yeemi Pty Ltd is an ecommerce shopping platforms. Over the years, the company has not been
performing well compared to other ecommerce platforms like Amazon and Alibaba. Most of it is
attributed to deployment of its application server in the context of Human Computer Interaction
and Usability design. This report presents various usability heuristics pertaining ecommerce and
how they impact Return on Investment. Due to evolution of technology and emergence of
Directory as a Service, there is a need to understand how this affects usability and human
interaction. Usability is seen to have an impact Return on Investment ROI as it determines
customer satisfaction. From report findings, it was concluded that human computer interaction
and usability were the reason behind the failure of Yeemi ecommerce to prosper in the face of
technology evolution in ecommerce. Various design issues were addressed that will ensure that
sales are increased and increased customers to Yeemi.
Executive Summary
Yeemi Pty Ltd is an ecommerce shopping platforms. Over the years, the company has not been
performing well compared to other ecommerce platforms like Amazon and Alibaba. Most of it is
attributed to deployment of its application server in the context of Human Computer Interaction
and Usability design. This report presents various usability heuristics pertaining ecommerce and
how they impact Return on Investment. Due to evolution of technology and emergence of
Directory as a Service, there is a need to understand how this affects usability and human
interaction. Usability is seen to have an impact Return on Investment ROI as it determines
customer satisfaction. From report findings, it was concluded that human computer interaction
and usability were the reason behind the failure of Yeemi ecommerce to prosper in the face of
technology evolution in ecommerce. Various design issues were addressed that will ensure that
sales are increased and increased customers to Yeemi.
ii
Table of Contents
Executive Summary........................................................................................................... i
Introduction.................................................................................................................... 1
User Centered Design (Usability Heuristics)...........................................................................1
Comparing with other e-commerce sites................................................................................. 5
References................................................................................................................. 8
Table of Contents
Executive Summary........................................................................................................... i
Introduction.................................................................................................................... 1
User Centered Design (Usability Heuristics)...........................................................................1
Comparing with other e-commerce sites................................................................................. 5
References................................................................................................................. 8
1
Introduction
With the evolution of Technology, ecommerce has evolved to meet technology needs of the
current age. As ecommerce organization grows, there is need to accommodate users. Storage
space is trivial. The extent to which any ecommerce platform succeeds relies on the ability to
address Usability issues and Human Computer interaction heuristics. From various studies, it has
been shown that great User Experience makes for great sales. In this research, an assessment into
three ecommerce platforms – Alibaba, Amazon, and E-bay- is utilized in drawing conclusions on
what has to be done improve on the sales. Usability aspects have been used as a basis for
evaluating success/ failure of ecommerce sites reviewed in this research [1].
With evolutions of three S’s of e-commerce, Human Computer Interaction is an important aspect
in operation of ecommerce [2]. Storage space, Safety protocols and Site design are important
aspects of ecommerce. Scaling up of ecommerce online stores, conventional directories are being
employed to offer storage that accommodates the growing needs of ecommerce sites. Security is
realized through Secure Socket Shell SHH protocols. Lightweight Directory Access Protocol [3]
has been used as Software-as-a-Service (SaaS). This improves ecommerce positioning on a
global scale.
User Centered Design (Usability Heuristics)
Easy Navigation
Yeemi e-commerce site has very rich content. This content has to be placed wisely to ensure that
users conveniently navigate on our website. Different aspects of our e-commerce platform,
including product information, contact details, history of purchases and payment options have to
be logically arranged. To allow for easy navigation, it is important to address the following:
i. Minimize clicks
Visitors to our online store have to find products they are looking for with ease. They should
achieve this with minimal number of clicks. If it takes them many clicks to locate products, they
are more likely to leave and not return to our online store. Products have to be grouped in a
manner that makes navigation easy. Provide users with drop-down controls to enable them filter
number of products they need view at time. This information however has to load in a few
seconds. This is achieved by providing faster internet speeds.
ii. Search
This is a means by which users can browse products in our online store. Usability of the search
interface makes it more convenient for customers to easily navigate through the products.
Introduction
With the evolution of Technology, ecommerce has evolved to meet technology needs of the
current age. As ecommerce organization grows, there is need to accommodate users. Storage
space is trivial. The extent to which any ecommerce platform succeeds relies on the ability to
address Usability issues and Human Computer interaction heuristics. From various studies, it has
been shown that great User Experience makes for great sales. In this research, an assessment into
three ecommerce platforms – Alibaba, Amazon, and E-bay- is utilized in drawing conclusions on
what has to be done improve on the sales. Usability aspects have been used as a basis for
evaluating success/ failure of ecommerce sites reviewed in this research [1].
With evolutions of three S’s of e-commerce, Human Computer Interaction is an important aspect
in operation of ecommerce [2]. Storage space, Safety protocols and Site design are important
aspects of ecommerce. Scaling up of ecommerce online stores, conventional directories are being
employed to offer storage that accommodates the growing needs of ecommerce sites. Security is
realized through Secure Socket Shell SHH protocols. Lightweight Directory Access Protocol [3]
has been used as Software-as-a-Service (SaaS). This improves ecommerce positioning on a
global scale.
User Centered Design (Usability Heuristics)
Easy Navigation
Yeemi e-commerce site has very rich content. This content has to be placed wisely to ensure that
users conveniently navigate on our website. Different aspects of our e-commerce platform,
including product information, contact details, history of purchases and payment options have to
be logically arranged. To allow for easy navigation, it is important to address the following:
i. Minimize clicks
Visitors to our online store have to find products they are looking for with ease. They should
achieve this with minimal number of clicks. If it takes them many clicks to locate products, they
are more likely to leave and not return to our online store. Products have to be grouped in a
manner that makes navigation easy. Provide users with drop-down controls to enable them filter
number of products they need view at time. This information however has to load in a few
seconds. This is achieved by providing faster internet speeds.
ii. Search
This is a means by which users can browse products in our online store. Usability of the search
interface makes it more convenient for customers to easily navigate through the products.
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