User Experience Design for Amazon Inc.

Running Head: USER EXPERIENCE DESIGN 1
User Experience Design
Institution
Date
Name

2USER EXPERIENCE DESIGN
Task 1: General Description of the System
Amazon Inc. is a cloud computing and electronic commerce company in the
United States that was founded by Jeff Bezos on July 5, 1994. It is the largest tech
giant according to its highest level of revenue and market capitalization. During its
inception, Amazon Inc. begun as an online bookstore where people would find and
purchase books online wherever they were. After a few years, the company
diversified and started to sell video downloads and videos for streaming online. It also
had the sale of mp3/audio, audio-books downloads and streaming too. Due to online
competition from other online catalog companies, Amazon Inc. continuously
increased the categories and the number of products it was selling to catch up with the
needs of many customers. It went further into selling electronic equipment,
information systems/software, apparel, food, toy, jewelry and video games. Basically
Amazon Inc. has become an online supermarket where you find almost anything you
would want to purchase in any other physical retail store. It offers shipping of its
products to many continents worldwide (Amazon, 2015). This company also has
swam into the technology niche. It also provides cloud infrastructure services such as
IaaS and PaaS. People can now host websites through Amazon and get other online
storage services like other tech giants like Google. Amazon is being utilized by people
from all nationalities all around the world. The age group and gender of users is not
limited, anyone that has access to internet and has the basic computer skills is able to
utilize the good services by Amazon.
Amazon has one of the most efficient user interfaces creating a superb user
experience. It is leading by examples for designers of e-commerce sites to follow
considering the amount of traffic it generates.

3USER EXPERIENCE DESIGN
Amazon’s success can be credited to users’ great shopping experience. Listed
below are some of features of the Amazon’s interface that create a significant impact
on the user experience. The purposes to visit the website are either for online purchase
or product search. The Homepage, although seemingly cluttered with a lot of
information, has a distinctive section and a prominent navigation section on the top
left corner of the page.
Using the cookies of the user, Amazon can study the buying pattern of the user
and assists him in his purchase and customizes his homepage according to his
previous interactions by the way of including additions to his wish-list, page views,
previous searches, reviews about the product among other things. Making good use of
data is imperative to designing great customized user experiences.
One great feature of customized content is featuring of the related items to the
items already bought. It displays item that you already looked at and items related to
it. Amazon has one of the most efficient user interfaces creating a superb user
experience. It is leading by examples for designers of e-commerce sites to follow
considering the amount of traffic it generates. Amazon’s success can be credited to
users’ great shopping experience. Listed below are some of features of the Amazon’s
interface that create a significant impact on the user experience.
The purposes to visit the website are either for online purchase or product search.
The Homepage, although seemingly cluttered with a lot of information, has a
distinctive section and a prominent navigation section on the top left corner of the
page. Using the cookies of the user, Amazon can study the buying pattern of the user
and assists him in his purchase and customizes his homepage according to his
previous interactions by the way of including additions to his wish-list, page views,

4USER EXPERIENCE DESIGN
previous searches, reviews about the product among other things. Making good use of
data is imperative to designing great customized user experiences.
One great feature of customized content is featuring of the related items to the
items already bought. It displays item that you already looked at and items related to
it. This can incentivize the customer to purchase more. Again, great customer
experience designing.
By tracking the buying pattern of the user who is logged in, Amazon recommends
similar items for the user if they are newly in-stock or are featured at special discount
prices. This exposes the user to a larger variety of items of his interest. Initiating
dialogs is central to the idea of successful electronic commerce interfaces and
experiences.
It is an amazing feature that allows the user to look at different pages of a book
such as the cover page, first page, back over or the table of contents. This helps the
user to search for the right book with right content to instill confidence in him to buy
the book. Providing the customer what he/she needs is a tried and tested design
philosophy. This can incentivize the customer to purchase more. Again, great
customer experience designing. By tracking the buying pattern of the user who is
logged in, Amazon recommends similar items for the user if they are newly in-stock
or are featured at special discount prices. This exposes the user to a larger variety of
items of his interest. Initiating dialog’s is central to the idea of successful electronic
commerce interfaces and experiences. It is an amazing feature that allows the user to
look at different pages of a book such as the cover page, first page, back over or the
table of contents. This helps the user to search for the right book with right content to