E-Commerce Technology: Features, Building Process, Security, Online Marketing, Social Networks vs Portals

RUNNING HEAD: E-Commerce Technology
E-Commerce Technology

E-Commerce Technology 1
Contents
Question 1........................................................................................................................................2
Question 2........................................................................................................................................2
Question 3........................................................................................................................................3
Question 4........................................................................................................................................3
Question 5........................................................................................................................................4
References........................................................................................................................................5

E-Commerce Technology 2
Question 1
The unique features of e- commerce technology include richness, ubiquity, global reach,
universal standards, information density, interactivity and social technology. The range of
ecommerce technology is across national cultures and traditional boundaries and enables the
client access worldwide content. E-commerce technology is available everywhere and every
time. Consumer can connect to the internet from anywhere including their offices, homes, etc.
Complex and content-rich information can be easily sent without sacrificing its reach. Record
keeping has also become simple with the help of e-commerce technology. Moreover, the same
standards of internet and of directing ecommerce are common in all nations across the globe. The
volume and quality of information accessible to market participants has become cheaper to
deliver and is massively increased. Interaction is facilitated by ecommerce technology by
allowing two sided communication between consumer and the business. Social networking
technologies and generation of user content are the most useful features through which client
activity is accelerated for sharing information and content in a single click (Laudon, Laudon &
Dass, 2010).
E-commerce technology is significant for business as it allows the customers to make purchases
according to their convenience from their smartphone, tablet or home computer. E-commerce
technology helps the businesses by making their products available to the customers across the
globe. Businesses are easily capable of keeping the records without sacrificing their security.
Easy communication is facilitated with the customers and increases the popularity of business in
the marketplace (Schneider, 2014).
Question 2
The process to be followed in building an e-commerce website includes selecting a domain for e-
commerce website which provides a recognizable brand, a professional email address and search
engine optimization benefits. Then the selection of right platform is required to be made which is
easy to use and flexible. The next step involves designing the store by adding blog posts,
products, images, videos, etc. and making the selection of correct theme that showcases the
products and brand in the best possible light. Then two key aspects of payments are required to