This report discusses the expansion plan of Bronze Snake, an Australian fashion retailer, in China. It covers the market condition of China, product choice, useful theories & concepts in strategy design, and the strategic implication of the choice. The report suggests that the company should use STP, 4p's, Hofstede cultural dimension, internationalisation strategies, and globalisation and localisation concept for designing its marketing campaign. The report also suggests that the company should use a joint venture as an effective strategy for expansion.