Strategic Marketing Planning Process

This presentation provides an overview of the strategic marketing planning process. It covers the development of marketing objectives, business strategies, and competitive market positioning. It also discusses the components of an effective marketing mix and the implementation of marketing activities. The presentation highlights the least effective components of the planning process and their consequences. Recommendations for improving the marketing approach are also provided.

Enspire Australia Pty. Ltd
[Student name]
[Student number]
[Date]
8002MMGT
Marketing Management
Oral Presentation

Introduction
• Enspire Australia Pty. Ltd is an Australian IT
solutions company that provides IT
solutions and services
• Products: GoDesktop, Disaster Recovery as
a Service (DRaaS), Inter and network
services, Voce and Telephonic services,
Professional Serives for Information
Technology, GoHosted Private Cloud,
GoBackup, Colocation, Consulting and
Manage Services
Overview/Agenda

Developing the strategies of marketing
• Developing marketing objectives
• Development of business strategies
• The core strategies of the business
• Strategy of competitive market positioning
Strategic Marketing Planning Process
Designing an effective marketing mix
Implementing effective management of the marketing activities
• Product
• Price
• Place
• Promotion

Annual Plan Control
• The least effective marketing process adopted by the
organization is its five measure of annual plan control
• It includes: measurement or told of annual plan control,
analysis of market shares, financial analysis, analysis of
customer and stakeholder attitude, analysis of market
expense to sales and analysis of sales.
• The approach however does not take into consideration
analysis of time frame in research and development and
adoption of best practices through research and
development.
Least Effective Components (2-3) of the Strategic Marketing
Planning Process

• The result of the ineffective annual plan control as a marketing approach for the
organization have resulted in a poor measure and usage of effective tool
• All these factors moreover, can misdirect the strategic decisions of the
organization and thereby adversely impact the performance of the business.
• It can therefore me implied that marketing approach utilized in annual plan
control by the company creates a barrier towards the success of its marketing
approach because of a poor understanding of the macro environment of the
organization
Key Consequences

Developing Employee Skills
• Training and development
• Workshops
• Mentoring programs
• Classroom training programs
Recommendations

References
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