Strategic Marketing Planning Process

Enspire Australia Pty. Ltd
[Student name]
[Student number]
[Date]
8002MMGT
Marketing Management
Oral Presentation

Introduction
• Enspire Australia Pty. Ltd is an Australian IT
solutions company that provides IT
solutions and services
• Products: GoDesktop, Disaster Recovery as
a Service (DRaaS), Inter and network
services, Voce and Telephonic services,
Professional Serives for Information
Technology, GoHosted Private Cloud,
GoBackup, Colocation, Consulting and
Manage Services
Overview/Agenda

Developing the strategies of marketing
• Developing marketing objectives
• Development of business strategies
• The core strategies of the business
• Strategy of competitive market positioning
Strategic Marketing Planning Process
Designing an effective marketing mix
Implementing effective management of the marketing activities
• Product
• Price
• Place
• Promotion