Contemporary Development in Management: Influence of Technological Changes on abagri Organization

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CONTEMPORARY
DEVELOPMENT IN
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
TASK 1 ...........................................................................................................................................3
TASK 2 ...........................................................................................................................................6
2(i)Influence on abagri organization due to the Technological changes happening in industrial
sector ...........................................................................................................................................6
2.ii Critical evaluation of organizations response........................................................................7
2.iii Areas of improvement .........................................................................................................9
Conclusion ....................................................................................................................................12
REFERENCES .............................................................................................................................13
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Agriculture- Animal production industry
INTRODUCTION
Agriculture and animal production industry supports for meeting the food requirement of
living beings (Bowler, 2014). Many organization across UK are executing their operation in this
sector and huge growth and success opportunities are provided by this industry. Present report is
based on abagri which is a leading agriculture and animal food production organization that
serves quality food for consumers.
TASK 1
abagri was founded in the year 1984 and presently it has become a leading global
agriculture business which provide employment to more than 3000 people across UK. Company
give focus on changing agriculture for better tomorrow and it also helps for making positive
impact on the lives of people. Operations of the enterprise have been located in more than 70
countries. Organization has details understanding of agriculture's importance and it is trying for
exploring responsible agriculture. Organization is producing more food from fewer resources and
it is also trying for safeguarding the natural resources that are required for executing food
production activities in nation. Involvement of employees and other stakeholders is taken for
executing functional activities of the enterprise. In addition to that there are some global factors
that gives impact on the operational activities that are performed in the enterprise. Diverse
external influences are as described :-
Competition in market :- Agriculture and food production industry offers huge success and
growth opportunities. abagri organization faces huge competition in industry and rival firms
create challenge for the organization. It is vital that strategic approach should be used for
executing the business functions of the enterprise in better and effective way (Buckley and
Carney, 2013). Demand and supply are two major elements that gives impact on the diverse
range of marketing activities performed by the entity. Growth and success of competitors also
affect the existing market shares and financial revenues earned by the enterprise. It is assertive
that strategies and action plans used by competitive firms should be assessed and evaluated so
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that strategies can be formed for meeting the challenges and difficulties that are created by rival
firms (Greco, 2013).
Economic factors :- Changes in economic conditions of nation also gives impact on the
operational activities that are performed in the enterprise. abagri organization also faces issues
and due to that overall profitability and financial revenues of the organization gets affected.
Other than that inflation and deflation situations in nation also gives impact on the financial
performance of the organization (Gray, 2016). At the time of inflation purchasing power of
people decreases and they give more importance to buying products that are available at
affordable price range. On the other hand if there is deflation situation in nation than due to that
purchasing power of people increases and more importance is given for buying superior quality
products.
Technical modifications :- Advanced and innovative technology is supporting for carrying out
business activities in effectual and powerful way. Manufacturing, administrating and logistics
and supply chain activities of the organization can be performed in more fruitful and effective
way (Tilt, 2007). abagri also need to adopt advanced technical equipment and investments need
to made for accomplishing this task of the enterprise. Long term competitiveness and growth of
the enterprise is ensured through this. It requires that finance and funds should be
Changing needs and expectations of buyers :- Consumers of the entity are more prominent
stakeholders that supports for executing required business functions of the enterprise in better
and effective way. It is required that products and services of abagri should be developed for
meeting the demand and expectations of buyers. Profitability and financial revenues of the
organization can be enhanced and it will help for gaining competitive advantage for the firm.
Social and cultural factors gives influence on the needs and expectations of buyers and due to
that requirement of buyers gets influenced (Tan, Plowman and Hancock, 2007). It becomes vital
that proper evaluation should be done for identifying and assessing requirement of buyers and it
will support for developing the products as per the expectations and requirements of consumers.
Government regulations :- Changes are made by state in policies and norms that are formed by
state for executing trade activities in the enterprise. It is mandatory that guidelines given by state
should be properly followed so that all the operational activities should be executed in legal and
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