Solving customer complaints Survey Report 2022

Survey report
Survey report
Assignment 1

Survey report
TABLE OF CONTENT
Table of content..........................................................................................................................2
solving cutomer complaints.......................................................................................................3
1. Introduction.....................................................................................................................3
2. Research Question...........................................................................................................3
3. Ethical consideration.......................................................................................................3
Design of the study.....................................................................................................................3
1. Description of the research design and procedures used:...............................................3
2. Sources of data................................................................................................................3
3. Sampling procedure........................................................................................................3
4. Method of instruments and data gathering......................................................................3
5. Statistical instruments.....................................................................................................4
Analysis of the data....................................................................................................................4
Conclusion..................................................................................................................................7
1. Conclusion.......................................................................................................................7
2. Recommendation.............................................................................................................7

Survey report
SOLVING CUTOMER COMPLAINTS
1. Introduction
With an increasing number of retail outlets in the market, it is becoming important to
have positive brand image of your company. The strong brand image will be built with the
help of satisfied customers and their positive word of mouth influence.
2. Research Question
1.2 Purpose of the survey
The purpose of the survey is to find out several ways in which the retail outlet
solves the customer complaints and grievance in Canada.
2.2 Limitation
The research is limited to four retail outlets named as Wal-Mart, Shoppers drug
market, No frills, Dollarama. The employees of these retail outlets have been asked few
questions as a part of the survey.
3. Ethical consideration
The employees were interviewed after taken consent of the store manager. Survey
question does not reveal their personal identity or comments.
RESEARCH DESIGN
1. Research design/Process:
Quantitative research methodology has been used to collect the required data. Primary
data collection has been completed with the help of survey.
2. Sources of data
Generally, the research consists of two kinds of data: Primary and secondary data.
Primary data usually recorded through employee interaction and secondary data are drawn
from the past researches.
3. Sampling
Total 13 employees were being surveyed covering all four retail outlets. The
respondents were selected on the basis on convenience sampling method.