Methodology, Result, Conclusion & Recommendation

Research Project

Table of Contents
Chapter 4: Methodology..................................................................................................................1
4.1 Cost, Access and ethical issues.............................................................................................1
4.2 Sampling design....................................................................................................................1
4.3 Primary data collection instrument.......................................................................................1
4.4 Data collection administration..............................................................................................3
4.5 Data analysis approach..........................................................................................................3
4.6 Ethical issues.........................................................................................................................3
Chapter 5: Result..............................................................................................................................4
5.1 Data Interpretation................................................................................................................4
Chapter 6: Conclusion & Recommendation..................................................................................15
6.1 Conclusion..........................................................................................................................15
6.2 Recommendation................................................................................................................15
Chapter 7: Reflection.....................................................................................................................17
7.1 Reflection............................................................................................................................17
REFERENCES..............................................................................................................................18

Chapter 4: Methodology
4.1 Cost, Access and ethical issues
In order to conduct primary survey, employees of Graze are chosen as respondents,
where before any survey, a consent form will be signed with them, to ensure them any personal
information will not be disclosed during and after the research. While for conducting both
primary and secondary research, near about £150 is estimated, where for completing each
activity, proper budget is prepared.
4.2 Sampling design
For conducting primary survey, 20 respondents are chosen from upper management team
of Graze including operation department, marketing, HR and more, by random selection
technique, where all get equal opportunity for being selected in the research.
4.3 Primary data collection instrument
To conduct primary survey, self-questionnaire method is chosen where relevant questions
based on the given topic are made as shown below -
Questionnaire
Q1) Are you familiar with the role of globalisation in business expansion?
a) Yes
b) No
Q2) What are the main reason of Graze for globalising its business at international market?
a) To increase market share
b) To maximise the customer base
c) To increase the brand mage
Q3) Which entry modes strategy Graze can adopt for enter into global market?
a) Franchising
b) Licensing
c) Direct Investment
d) Joint venture
Q4) Which emerging market is suitable to Graze for globalising its business?
a) South Africa
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b) Malaysia
c) others
Q5) According to you, how globalisation would impact on business activities of Graze in
international market?
a) Positive
b) Negative
Q6) What are the main benefits of globalisation that Graze can gain by moving its business in
international market?
a) Increased customer base
b) Greater competition
c) Improvement in organisational activities
d) Free movement of labour
Q7) What are the barriers that Graze can face while globalising its business?
a) Shortage of manpower
b) Lack of capital source
c) Interference of Government
Q8) How negative impact of globalisation can be reduced on business activities?
a) Improve organisation culture
b) Product development
c) Implementation of new technologies
Q9) Do you think that product development will help Graze in attracting new customers at
global market?
a) Strongly Agree
b) Agree
c) Disagree
d) Strongly Disagree
Q10) Do you think that globalising business will prove beneficial for Graze in generating high
revenue?
a) Yes
b) No
Q11) Provide some recommendation for strategies that Graze can adopt for globalising its
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