Background of Kellogg’s and marketing

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Management

Contents
Introduction...........................................................................................................................................3
Background of Kellogg’s.......................................................................................................................3
Customer profile and chosen product....................................................................................................3
Country Profile of Saudi Arabia............................................................................................................4
Promotional activities of Kelloggs Saudi Arabia...................................................................................4
Cultural analysis of Saudi Arabia..........................................................................................................4
Pestle analysis of Saudi Arabia and its impact on the Kelloggs.............................................................5
Price and Value proposition...................................................................................................................6
Distribution channel of Kellogg’s..........................................................................................................6
Market improvements............................................................................................................................7
Conclusion.............................................................................................................................................7
References.............................................................................................................................................8

Introduction
In the recent time, consumers are increasingly demanding healthy products in order to
stay fit and healthy. Due to this, Kelloggs has come up with the breakfast cereals for the
western expatriates and people who prefer healthy food. In the paper, discussion has been
carried on the Kellogg’s customer profile as well as its growth in the Saudi Arabia market. In
addition to this, discussion has been carried on the Pestle analysis of Saudi Arabia and its
impact on the Kellogg’s. The discussion ended with recommending some of the market
improvements.
Background of Kellogg’s and marketing
Kellogg is an American multinational Food manufacturing Company headquartered in
United States. The mission statement of Kellogg is to nourish the family so that they can also
thrive and flourish. More than 100 year ago, founder of Kellogg’s named W.K. Kellogg saw
the promise in single grain. Due to its commitment and passion to nutrition, Kellogg industry
was started. In the recent time, nutrition considers to be the core of its business. Due to the
increasing shift of people toward heath and diet, they are giving focus on taking healthy diet
(Baker & Hart, 2016). Due to this concern, Kellogg has come up with the breakfast cereal for the
people of Saudi Arabia. Market of cereals is growing well in the Saudi Arabia. Kellogg
believed that diet plays an important role in order to stay healthy and fit. Kellogg’s also
ensures to post videos on You Tube so that customers can see the result of Kellogg’s product.
Customer profile and chosen product
Due to its healthy ingredients, it mostly targets the people who are healthy conscious
as well as properly know how to maintain their health. Kellogg’s has stated that mothers in
Middle East take immense delight and pride at the preparing healthy and tasty food for their
family. Due to this, it has started offering breakfast food with the simple grain. The chosen
product cereals is growing well in the Saudi Arabia market by targeting health concerned
people. Western expatriates ensuring the higher consumption of the cereals that has helped
the company in positive way. Growth of cereals mostly comes from the western expatriates
present in Saudi Arabia. The high growth of cereals in Saudi Arabia is seen due to the growth
of women who have joined the workforce. The most substantial growth has been seen in the