Corporate Level Strategies

Running Head: MANAGEMENT 0
MANAGEMENT AND
ENVIRONMENT

MANAGEMENT 1
Contents
Dominos Summary...................................................................................................................2
Customer Base..........................................................................................................................2
Mission and Core Values.........................................................................................................3
Vision.........................................................................................................................................3
Corporate Level Strategies......................................................................................................4
Business Level Strategies.........................................................................................................4
SWOT Analysis........................................................................................................................5
References.................................................................................................................................8

MANAGEMENT 2
Dominos Summary
Dominos is one of the leading fast food chains incorporate in 1960 and presently, the
company is having its presence in more than 85 countries. The brand is known for its
premium offerings of different types of pizza, pasta, drinks, chicken wings and desert. In
2017, the company accounted for nearly 6 billion U.S. dollars systemwide sales. Globally,
Dominos operates somewhat around 16, 000 stores (Lock, 2019) and due to this and various
other factors, Dominos ranked above its competitors Pizza Hut. In the entire company
system, there are nearly 310000 employees working under Dominos and in 2019 (Pratap,
2018), the company also earned 3.62 billion revenue U.S. dollar world-wide (Lock, 2019). In
this research analysis paper, the core them that will be included in the research includes
customer group of Dominos, company mission and vision statements, core values, business
and corporate strategies as well as company internal environment using SWOT framework.
This will help all in exploring management concepts in a more practical and explicit way.
Customer Base
Customer of Dominos varies geographically across the world however, company
product and marketing strategy vary from country to country. The customers of Dominos are
mostly valued sensitive instead of price sensitive (Shah, 2013). The company also primarily
targets people of age groups 18-44. However, Dominos also essentially concentrates on the
teenagers mainly on college students. Dominos target market also represents middle and
above middle income families, who have no issue to spend for eating fast food out. In terms
of occupation, customer base for the company also includes working people and employees
as Dominos can effectively deliver pizza to their job place as well as house. The geographic
density for the customer group of Dominos includes both urban and rural areas and this raised