Efficient Transportation Company of Australia

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author Note

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Executive Summary:
The study is grounded on one of the efficient transportation company of Australia named as
Ingogo. The study delivers an important assessment of the business model of the company
where it is found that the key partners of the company are ATIA, Canaccord Genuity Corp.,
UBS, Brad Shofer and Federal Government of Australia. Other than this, it is observed that
the company has the expertise of delivering top quality transportation services to their
customers. Apart from this, the capability of the company in improving their marketing and
promotional efficiency and emission controls are the success factor for the company in
conducting a stable business. Other than this, the professional development of the employees
and expansion of the revenue streams are seen to be much required for the company to
maintain their financial sustainability and service reputation in the long run.

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Table of Contents
Introduction:...............................................................................................................................3
Overview of the business:..........................................................................................................3
Deconstruction of the business Model:......................................................................................4
Key Partners:..........................................................................................................................4
Key Activities:.......................................................................................................................4
Value Proposition:..................................................................................................................4
Customer Relationship:..........................................................................................................5
Customer Segment:................................................................................................................5
Key Resources:.......................................................................................................................5
Channels:................................................................................................................................5
Cost Structure:........................................................................................................................5
Revenue Streams:...................................................................................................................6
Key Relationships:.....................................................................................................................6
Critical Success Factors:............................................................................................................6
Factors affecting the success of the business model:.................................................................7
Necessary Changes:...................................................................................................................8
Conclusion:................................................................................................................................8
References:.................................................................................................................................9
Appendix:.................................................................................................................................11

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Introduction:
According to the comments of Botha et al. (2016), the contemporary business entities
are seen to face the necessity of managing their business operations in a scientific manner.
The sustainable management of the business actions from the part of the business groups is
primarily dependent on their ability in implementing their strategic policies in a professional
manner. As per the esteemed opinion of Alhaddi (2015), the modern business groups have the
obligation of managing their business actions with precise consideration towards the
financial, social and environmental sustainability. In such situation, the projection of the
business activities with the help of the business models becomes considerably important as it
provides the ease to the companies in deconstructing their business activities and monitoring
the success of the sections in a more professional manner. The study analyses the business
activities of Ingogo with the application of the business model canvas. Along with that, the
study elaborates the relationship between the building blocks of the model. In addition to this,
the study specifies the critical success factors for the growth of the company. Other than this,
the study delivers an important understanding of the factors that are capable of affecting the
success of the company and at the same time, the study provides a set of changes that I would
have done in case it was my business.
Overview of the business:
Ingogo operates in the online booking industry of Australia. The organization is one
of the premier companies operating in the online taxi industry of Australia. The organization
was established in 2011 (Ingogo.com.au, 2020). The company currently serves across a
number of Australian cities such as Adelaide, Sydney, Perth, Brisbane and Melbourne
(Ingogo.com.au, 2020). Hamish Petrie is the Chief Executive Officer and founder of the
company (Ingogo.com.au, 2020). The current headquarter of the company is situated in