Proposal for elucidating the factor of how the consumer buying behavior is manipulated by the brands linking the values for money with the quotients of luxury
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Introduction 4 Background of the Research Study 4 Research Problem 4 Research Aim 4 Research Objectives 4 Research Questions 5 Significance of the study 5 Scope of the research 5 Outline of the chapters 5 Literature Review 6 Introduction 6 Consumer buying behavior 6 Marketing strategies of the automobile brands 7 Ethics and Consumer Buying behaviors 8 Money as an influencing factor 8 Summary 9 Literature Gap 10 Research Methodology 11 Data Collection Method 11 Data Analysis Method 11 Ethical issues 11 Research Limitations 12 Gantt Chart 12 Expected results 12 Conclusion 13 Recommendation 14 References