Proposal for elucidating the factor of how the consumer buying behavior is manipulated by the brands linking the values for money with the quotients of luxury

Running Head: PROPOSAL
Proposal
Name of the Student
Name of the University
Author Note

PROPOSAL1
Executive summary
The paper is concerned with putting forward the proposal of elucidating the factor of how the
consumer buying behavior as associated with the purchase of the luxury cars in a Malaysia is
manipulated by the brands linking the values for money with the quotients of luxury. The
proposal would also discuss the literature conducted in the respect and the methods that will
be used in order to elucidate the proposition of the researcher.

PROPOSAL2
Table of Contents
Introduction................................................................................................................................4
Background of the Research Study........................................................................................4
Research Problem...................................................................................................................4
Research Aim.........................................................................................................................4
Research Objectives...............................................................................................................4
Research Questions................................................................................................................5
Significance of the study........................................................................................................5
Scope of the research.............................................................................................................5
Outline of the chapters...........................................................................................................5
Literature Review.......................................................................................................................6
Introduction............................................................................................................................6
Consumer buying behavior....................................................................................................6
Marketing strategies of the automobile brands......................................................................7
Ethics and Consumer Buying behaviors................................................................................8
Money as an influencing factor..............................................................................................8
Summary................................................................................................................................9
Literature Gap......................................................................................................................10
Research Methodology.............................................................................................................11
Data Collection Method.......................................................................................................11
Data Analysis Method..........................................................................................................11
Ethical issues........................................................................................................................11

PROPOSAL3
Research Limitations............................................................................................................12
Gantt Chart...........................................................................................................................12
Expected results.......................................................................................................................12
Conclusion................................................................................................................................13
Recommendation......................................................................................................................14
References................................................................................................................................15