Innovations and Advances in Computing

Running head: DIGITAL MARKETING
Digital marketing
Name of the student
Name of the university
Student ID
Author note
Table of Contents

1DIGITAL MARKETING
Introduction......................................................................................................................................2
PESTEL analysis.............................................................................................................................2
Company website.............................................................................................................................3
Figure 1. Kelowna...........................................................................................................................4
Customer segmentation...................................................................................................................5
Competative analysis.......................................................................................................................6
Website Assessment- Defined.........................................................................................................6
Website Assessment- Applied.........................................................................................................7
Conclusion.......................................................................................................................................8
Bibilography....................................................................................................................................9

2DIGITAL MARKETING
Introduction
Kelowna Cabs with the headquarters in Kelowna, BC, Canada. The company was
established in 1981 Presently it is growing with the several changes. It is a family based
transportation business. It has all the necessary services to make sure that individual can focus on
the experience in the valley.
Considering its strengths of the company, Kelowna cabs has the largest fleet of 73 clean,
well kept and updated cars in the Okanagan Valley. Currently it has 49 employees across of its
location. The company’s fleet is consistently updating from the larger cars to Camrys, Corollas,
Impalas and Intrepids to keep the valley green. They also provide hybrid taxi.
The company completely belongs to the tourism industry.
Kelowna is currently operating in Okanagan valley, columbia
PESTEL analysis
The analysis PESTEL (Song, Sun & Jin, 2017) framework are detailed below:
Political Economic
Derivative impacts of regulations and policies
on tourism platrform and relative marketing
actions
Awareness of changing information, economic
growth rates and income levels.
Social Technological
Lifestyle change Keeping pace with rise of various social media
platform
Leagal Environmental