Buad 200: Digital Marketing | SEO

Running head: Buad 200: digital marketing
Buad 200: digital marketing
Name of the Student
Name of the University
Author Note

Buad 200: digital marketing 1
Table of Contents
SEO technical audit: On page (On-site):....................................................................................2
Off page SEO technical analysis:...............................................................................................3
Keyword analysis:......................................................................................................................5
Online advertising:.....................................................................................................................9
References:...............................................................................................................................11

Buad 200: digital marketing 2
SEO technical audit: On page (On-site):
The on site SEO which is also known as on page SEO is basically the practice of
optimising contents of web page for the users and search engines. The on page SEO practices
that are common include optimization of contents, title tags, internal URLs and internal links
(Khan & Mahmood, 2018). This is totally different from the off site SEO that is optimising
for the signals like backlinks. The on page SEO refers to both of the HTML source code and
content of a web page which can be optimized.
The on page SEO is very much important as it informs Google search engine or tells
others prominent search engines about the site that the site should be at the top of the
searching results whenever the keywords will be entered. Without the on site SEO, a website
could be left in dust.
The selected website is: https://www.kelownacabs.ca/
Criteria Description Tools
On page score On page score is one of the Seobility, Neilpatel

Buad 200: digital marketing 3
important part for any
website. The customers are
always looking for a
website, where the waiting
time will be less.
Organic keywords The Organic keywords is
need for getting the site by
searching with some specific
keyword. .
Moz, Neilpatel
(Table 1: On page SEO criteria and assessment tools)
Criteria Tool used Kelowna cabs Uber Bc taxi
association
On page score Neilpatel 83 85 82
Organic
keywords
Neilpatel 886 1718299 308
(On page SEO comparative evaluation)
Off page SEO technical analysis:
The Off site SEO which is also known as off page SEO, can embody any of the
efforts that are taken out side of a website for improving the rankings of the search engine.
The off site SEO is basically the techniques that can be utilized for improving the position of
a web site in the SERPs (search engine results page). Most of people associate with the off
site SEO with the building of link.