Journal of Cleaner Production

MANAGEMENT

Contents
Introduction................................................................................................................................3
Analysis......................................................................................................................................3
Research- extent and application...............................................................................................7
Findings......................................................................................................................................9
Conclusion................................................................................................................................10
References................................................................................................................................12

Introduction
This report is the continuation of assessment-1, which has analysed the external environment.
Lifecycle stage is the industrial analysis, which includes changes in gaming industry that
need accessibility towards many games. Furthermore, it has been finished bringing
innovation to the product. An assessment-2 discusses and finds three different approaches to
the strategic management. For the report, the selected approaches are sustainable approach,
stakeholder approach, and organisational change approach. Stakeholder approach formulates
that there is an implementation procedure that can satisfy stakeholder needs so that they can
ensure long term success of the organisation. This theory is a capitalism theory, which
interconnects strong relationship between customer, business, suppliers, investors,
employees, and communities. Sustainable development is an approach that can contribute
towards development and growth while managing produced, social, and natural capital for the
welfare of the generation. Five principles while incurring sustainable communities include
enhancement liveability, creating opportunities for the economic prosperity, fostering the
environmental obligations and finally demonstrating leadership and strong governance
(Blake, and Lloyd, 2019).
Analysis
Stakeholder approach for Nintendo`s stakeholders, which often look for weaknesses and
strengths. The consumers of the company of Nintendo who are the main players. It is
important to become more cooperative as well as productive between employees and
company. Shareholders, government, investors, and employees are the main stakeholders
elaborated in the analysis-
Consumers-

The consumers are the “core gamers” where people love game in virtual world. These core
gamers represent a good source of earnings. Furthermore, with the invention of Nintendo Wii
offers a console as a user-friendly fund to the whole family when opening it to new target
group (casual gamers) (Narayanan, and Adams, 2017).
Success factors of Nintendo is its comparable low priced to the play station-3. After the
introduction of new system, Nintendo has been planning a bit fat from casual gamers. One
will try to win back and focus on core gamers again and because of fact, the casual gamers
have the tendency not to purchase several games (First carbon solutions, 2018).
Shareholders-
Nintendo`s shareholders include investors. Importance of these stakeholders “Nintendo” are
of immense pleasure and degree, which represent form of gaining funds for product
innovation. It states that announcement on the investor`s relations website will strive in
creating unique forms of entertainment that is at prior importance to shareholders and the fact
intends in maintaining stronger image.
Competitors-
Nintendo has already been facing severe competition with several companies for its survival
in business environment. Japanese Sony corporation with Play station-3 and American
Microsoft company with the Xbox representing biggest competitors for the Nintendo in
playing console market. Competitors in the gaming industry are quite important to the
stakeholders for following reasons. It includes the belonging of consumers that company
wants to satisfy especially in terms of development and innovation. One have to face fierce
competition in form of revolutionary items with an aim to stay competitive. Although
Nintendo is one of the company, which has introduced gaming system. Wii has the biggest
market share of remarkable 46.26 percent followed by the PlayStation3 and not least