Netflix-India Market Analysis

Running head: MANAGEMENT
Management
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1MANAGEMENT
Executive Summary
The assignment has been beneficial in understanding the different external and macro
environmental aspects which are impacting Netflix’s performance in Indian economy. From
PESTEL as well as Porter’s Five Forces Model Analysis, it has been seen that the company has
high level of substitute threats and due to political instability that can be improved by using the
opportunities suitably.

2MANAGEMENT
Table of Contents
1) Introduction.................................................................................................................................2
2) Netflix-India Market Analysis.....................................................................................................2
2.1 PESTLE Analysis..................................................................................................................2
2.1.1 Political...........................................................................................................................2
2.1.2 Economic........................................................................................................................2
2.1.3 Social..............................................................................................................................3
2.1.4 Technological.................................................................................................................3
2.1.5 Legal...............................................................................................................................3
2.1.6 Environmental.................................................................................................................3
2.2 Porter’s Five Forces Analysis................................................................................................3
2.2.1 Competition in Industry..................................................................................................3
2.2.2 Potential of New Entrants in Industry............................................................................4
2.2.3 Power of Suppliers..........................................................................................................4
2.2.4 Power of Buyers.............................................................................................................4
2.2.5 Threat of Substitute Products..........................................................................................4
3) Recommendations.......................................................................................................................4
3.1 Strengthening Distribution Network......................................................................................4
3.2 Offering low cost Subscription to Customers........................................................................5
References........................................................................................................................................6