Strategic Management - Netflix in the Indian MarketStrategic Management - Netflix in the Indian Market

Running head: STRATEGIC MANAGEMENT
Strategic Management
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STRATEGIC MANAGEMENT
Executive Summary
The report has thrown light in analyzing the different kinds of problems and issues which have
been faced by Netflix in the Indian market. In the current scenario, it has been noticed that there
are various competitors present in the market of India, in such scenario, the PESTEL and
Porter’s Five Forces Model analysis are being adopted for understanding the opportunities and
threats which can be impacting the growth of the firm. At last, the recommendations have been
provided to Netflix for growing in the strong manner in the competitive market of India.

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STRATEGIC MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Analysis of Issues and Problems Involved in Relation to Macro and Micro Forces of
Environment of Firm.......................................................................................................................3
PESTEL Analysis............................................................................................................................3
Porter’s Five Forces Model Analysis..............................................................................................5
Recommendations for Reacting to Changes in Marketing Environment........................................6
References........................................................................................................................................8