The Oluwatobi Olugbenga course

Running head: MANAGEMENT1
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Name: Oluwatobi Olugbenga
course: MBA 5317 (Business Policy and Strategy).
School: North American University.
Instructor Name: Dr. Tawfiq Abu-Raqabeh
Author note:

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Executive Summary
CSR is connected to any achievement which a company ensures in order to take advantage of
on the connection between corporation and the community as well as to create positive
difference in the community where it functions with inclusive employee participation,
monetary support and volunteerism. Southwest Airlines has been taking CSR and sustainable
practices to highly efficient level. Southwest practices people-centred method which posits
precedence on employee welfare and offering to its clientele. Southwest can perceive the
company’s low cost, employee-driven tactics and also its internal strategy which mainly
sheds light on differentiation. Southwest Airlines management is considered as the Operation
Kick Tail Initiative as practice of have integrated involvement as well as incentivize staffs to
reinforce their exhibition of the personalities in ‘Living the Southwest Way’ and successfully
attain competitive edge aimed to customer service. Southwest has been introduced as well as
underlined as it has the capacity of reinforcing the organizational culture and enhance
employee morale. The following report has analysed the case of Southwest Airlines in 2016
and its operating practices. Additionally, the paper has evaluated its policies, practices and
ways in which it has involved its actions in socially responsible and sustainable business
practices to its stakeholders. Lastly, it has offered relevant resolutions for its effective
socially responsible practices.

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Table of Contents
Introduction................................................................................................................................4
Discussion..................................................................................................................................4
Southwest engaged in sustainable activities with its stakeholders.........................................4
Southwest Airlines Policies and Practices.............................................................................5
Right Recruitment Practices...............................................................................................5
No-Layoff Policy...............................................................................................................6
Southwest People Management Practices..........................................................................6
Southwest Incentives and reward practices endorses adept strategy execution.................6
Corporate Culture driving high organizational excellence................................................7
Southwest Technological Development and Sustainable Development............................7
Southwest Strategy-Making and Strategy Executing Approach........................................8
Southwest Strategy and Globalisation...............................................................................8
Strategic Decisions of Southwest Airlines.........................................................................9
Conclusion................................................................................................................................10
References................................................................................................................................11

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Introduction
For several organizations, considering the environment well is vital to business
practices and this is reflected in the Corporate Social Responsibility (CSR) initiatives. Not
only is it considered as socially accountable practice, but it seen as a good and moral business
practice. The term CSR has a varying definition tends to differ across diverse corporate
programs that value the community (Warrick, 2017). In other words, CSR is related to any
action which a corporation does in order to capitalize on the connection between corporation
and the community as well as to make positive difference in the community where it
functions with comprehensive employee participation, financial support and volunteerism.
While environmental sustainability is typically a part of CSR, it does not simply focus on
sustainability. For number of organizations, considering the environment thriving is dynamic
and this importance probably will be mirrored in CSR ingenuities. The following report will
analyse the case of Southwest Airlines in 2016 and its operating practices. Additionally, the
paper will evaluate its policies, practices and ways in which it has involved its actions in
socially responsible and sustainable business practices to its stakeholders (Peters, 2019).
Lastly, it will offer relevant resolutions for its effective socially responsible practices. The
Southwest Airlines has been established in 1966 by Herb Kelleher in the name of Air
Southwest Co. and adopted its present name that is Southwest Airlines. As per studies, since
the foundation of Southwest Airlines, the airline has developed as one of the leading and
major airlines in the United States.