Sustainability Portfolio: Ethical Practices and Incidents

Sustainability portfolio
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Table of Contents
Portfolio 1.................................................................................................................................... 2
Portfolio 2.................................................................................................................................... 4
Portfolio 3.................................................................................................................................... 6
Portfolio 4.................................................................................................................................... 8
References.................................................................................................................................. 10

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Portfolio 1
1.1 Defining the chosen company to be ethical/unethical
The chosen company was the Walt Disney Company. It is an ethical company that focuses on the
reduction of its overall environmental impact by considering the aspects of climate change, waste
reduction, energy efficiency and recycling. It was involved in building green office buildings,
monitoring the level of consumed energy and stakeholders' engagement in taking environmental
decisions. Walt Disney Company declared that its programs serve the needs of children's and
their shows involve different ethnicities, religions, geographic locales, cultures and
developmental issues. Also, the company disclosed information about employees and ways of
improving their work experiences. It adopts open communication strategies training and
development programs and benefits packages to retain its employees (Hou & Reber 2011).
Disney offers its employees training on complying with the company's ethical standards and
business conduct. Its employees and cast members across the world benefit from the company
learning management system "Disney Development Connection". This learning system ensures
that the company employees can act legally and ethically. Also, Disney provides an equal
opportunity for all applicants for vacancies without discrimination due to race, color, religion,
social issues or gender. In addition, the company policy prohibits any type of harassing of other
employees or customers for any reason as defined by the law (The Walt Disney Company 2019).
1.2 The selected ethical incident
Volunteering represents an ethical issue that Disney is highly involved in over the last 20 years.
Disney acts in a great sense to help to its supporters who assisted it to become the leader of
today. It donates to charity work and focuses on volunteerism in cases of natural disasters.
Disney devotes volunteerism special importance through Disney VoluntEARS program. It gives
free tickets to millions of people in who agree to a volunteer service day for a firm they choose.
This initive influenced a numerous number volunteers in the USA to engage in volunteer
activities (Business Chief 2013).
1.3 Analysis of the selected ethical practice
The Walt Disney Company is well known for practicing corporate social responsibility (CSR)
across its business model. Being the largest entertainment and media company world wide. In
2009, the Boston College Center for Corporate Citizenship and Reputation Institute named
Disney the leader of CSR. It does much efforts to support the environment, community and

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workers' rights. Another event was awarding Disney by Jane Goodall Global Leadership Awards
in 2011 for its CSR. Disney was awarded this honor for taking essential and remarkable steps
towards a better world through its CSR practices. Another parameter of its ethical behavior is
setting the environment at the forefront of what the company does; it strives to protect the
environment, benefit its stakeholders, including customers and employees. It encourages
environmental learning across its films, pictures, TV programs. Walt Disney Motion Picture
Studios, produce stories about nature. Disneynature films introduce information about the earth,
oceans, and special types of cats. In addition to planting 3 million trees in Brazil’s Atlantic
Forest. Also, it protected 40 thousand acres of coral reef in the Bahamas and saved 50 thousand
acres of wildlife savanna in Africa. Moreover, The Disney Worldwide Conservation Fund,
continuous to support efforts aiming at protecting wild-life, non-profits on the local and global
scales and economic systems to make a good impact on the society. Disney encourages the local
economies by buying local goods and services. It provides the opportunity for local employees
and their families to work and get training (Business Chief 2013).