Renewable and Sustainable Energy

Management 1
Strategic Marketing

Management 2
Executive Summary
This report has been described about the various marketing strategies and analysis of the
company BHP Billiton that works in the UK market. The report analyse about the various
aspects of the business that includes pestle, market entry and several other options. The pestle
analysis is much more beneficial for the business and it maintains the overall strategy of the
business. The report has been discussed about the several concepts of marketing and
management of business. The market entry options give the description regarding the entry in the
market which helps in managing the global business. The BHP Billion company options have
been described in this report. The concepts of market segmentation have also discussed in this
report.

Management 3
Contents
Introduction......................................................................................................................................4
Pestle Analysis.................................................................................................................................5
Market-Entry Options......................................................................................................................8
Market Segmentation.....................................................................................................................10
Porter’s generic Strategy................................................................................................................12
Conclusion.....................................................................................................................................14
References......................................................................................................................................15

Management 4
Introduction
This assessment outlines some key concepts of the BHP Billiton company that works in the
multinational mining, metals and petroleum products. This is one of the leading resources
company in Australia. The report describes about the several key concepts of the company that
includes proper pestle analysis of the company to understand the overall environment of the
company. The proper market-entry options will be discussed in this report. The market
segmentation is one of the important parts of the business so the market segmentation of the BHP
Billiton will be discussed in this report. The market segmentation is he method in which market
divides the main consumers into groups as per the different characteristics (Jungbook, 2015).
The Porter’s five forces related to the company will also be discussed in this report. BHP Billiton
is a mining company that founded in the year 1860. The several market entry options will be
discussed in this report that guides the company to enter in the market properly and managing the
global business at large level (SHTAL. Et al., 2018). The market entry strategies support the
company to sustain in the global market and expand their business in a proper manner. The
pestle analysis included the several political factors, environmental factors, economic factors,
social factors and several other factors will be discussed in this assessment. The marketing
concepts related to the company will be discussed in this report. The main aim of the report is to
discuss some of the marketing concepts of the selected company (Zalengera, et al., 2014).