Critical Evaluation of Adnams' Strategic Options and Competitive Strategy

Case Study

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Based on an analysis of the current external and internal environment, critically evaluate the
strategic options, and the extent to which Adnams is capable of supporting these options........1
Critically analyse the competitive strategy of Adnams. How can the company sustain its
competitive advantage and create greater value than its competitors..........................................3
Reflect on business portfolio of Adnams, and critically evaluate the growth and diversification
strategies to be adopted in the UK ..............................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business Growth refers to the a stage where a business reaches a particular stage where it
can aim for growth as well as expansion quite effectively and efficiently (Abbasi and et.al.,
2020). Thus it is quite essential that the businesses are able to target growth effectively and
efficiently in the right manner by making the use of the right methods and techniques. This helps
in ensuring that the overall level of profitability can be enhanced in the right manner in the
future. In this report, Adnams has been chosen. It is a regional brewery which provides a wide
range of products and services to the customers. In this report, a detailed focus will be made on
analysis of the external and internal environment, critical analysis of the competitive strategy.
Additionally, focus will be made on reflection of the business portfolio of the company.
MAIN BODY
Based on an analysis of the current external and internal environment, critically evaluate the
strategic options, and the extent to which Adnams is capable of supporting these options
Internal environment is concerned to culture, factors and events within a company that has
ability to influence decisions of company (Gielnik, Zacher and Schmitt, 2017). The internal
environment is related to inlying conditions and forces present within an organisation that affect
working of company. the internal environment analysis is examining internal environment of
company to assess competencies, resources and also competitive advantages (Corsini, Appio and
Frey, 2019.). On the basis of case study, it has been stated that Adnams is mid-sized distilling
and brewing business based in the Southwold, UK. The brand reputation of Adnams company is
better in Southwold. Landscape lends much to flavour and image of products of Adnams. In this,
SWOT Analysis has been conducted for analyse the internal environment of an organisation.
Conducting the SWOT analysis is helpful in determining the strengths of company, weaknesses,
opportunities and threats of an organisation. Related to the case study, SWOT analysis of
Adnams mention below:
Strengths
 The strengths of Adnams company are
organisational culture, stability and
better customers care.
Weaknesses
 Adnams should focus on enhance its
digital marketing to target large
customer base.
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