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Key Challenges faced by Adnams

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Added on  2021-02-20

Key Challenges faced by Adnams

   Added on 2021-02-20

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CASE STUDY: ADNAMS
Key Challenges faced by Adnams_1
Executive SummaryAdnams is a type of middle scale distilling and brewing enterprises that located in Southworld ofUnited Kingdom. It has summarised the key challenges faced by Adnams through the externalenvironment. Furthermore, It has been understands the important aspects of Adnams and itsinternal situation or condition of business. Moreover, Adnams has planned an effective strategicdirection and option of Adnams that consider to sustain the future growth. It has recommended touse different technique and method to explore the business activities.
Key Challenges faced by Adnams_2
ContentsINTRODUCTION.....................................................................................................................................3QUESTIONS..............................................................................................................................................4Discuss about the key challenges faced by Adnams in the external environment....................................4Describe the internal business situation and important aspects of Adnams.............................................5Analyse the strategic directions and options that could be considered to sustain future growth of Adnams...................................................................................................................................................6Recommended the steps to develop the Adnams over next ten years......................................................7CONCLUSION..........................................................................................................................................9REFERENCES........................................................................................................................................10
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INTRODUCTIONAdnams is a type of middle scale distilling and brewing enterprises that located inSouthworld of United Kingdom. It has a 64 billion turn over in 2015. It operates their own hotelsand pubs which are mostly around Norfolk or Suffolk. He joined the Board in 2000 and performthe responsibility of win enterprise, sales and marketing etc. There are various employeesworking in the organization to maintain the responsibility regarding supply chain and customerservice. This report will discuss about the key challenges faced by Adnams through the externalenvironment. Furthermore, this documentation will describe the important aspects of Adnamsand its internal situation or condition of business. Moreover, it will describe the strategicdirection and option of Adnams that consider to sustain the future growth. It will recommend todevelop the Adnams over the next ten years. Overview: Adnams is a based on the long term survival and evolution of UK based organization. Itis also known as iconic brand that establish their image in the local market. It has maintained theposition and power in global marketplace. It covers all the different aspects of business whichproviding the competitive strategy, capabilities and culture, innovation and decision making etc.these are the core element of enterprises that help to increase the productivity and profitability inglobal marketplace (Bello, 2018). Admin is a mid-level distilling and brewing enterprise whichbased in the southwold. The turnover of Adnams in 2015 all about 65 million. It supply theproducts in pubs and hotels near by Suffolk and Norfolk. There are 435 employee working inthe organization and 1500 stakeholder. The hotel in Southwold from 1345 using hops to grow thebeer and brew in local areas. Officially, this organization was established in 1890 and grew itsbusiness related the brewery to associated with inns, which are located in Norfolk.
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