Roles of Social Media in Business Activities

This study explores the positive and negative effects of social media on business performance and its role in recruitment and other business activities.

Social Media
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Table of Contents
INTRODUCTION 3
MAIN BODY 3
Roles of social media in business activities like recruitment and others 3
CONCLUSION 5
REFERENCES 6
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INTRODUCTION
Social media refers applications as well as websites which make people or businesses
able to share informations, create content and perform all business activities (Topolovec-Vranic
and Natarajan, 2016). This present study is going to show both positive and negative effects of
social media on the performance of businesses. It will also show the extent to which it allows
them in completing business activities like recruitment, products promotion and others.
MAIN BODY
Roles of social media in business activities like recruitment and others
Social networking or online applications has become an integral part of daily lives. It is
helping companies in performing their business activities in easier and smooth manner. In the
context of LinkedIn it is stated that it dominates the professional social networking sector with
over 150 million registered members. It has changed the way of interacting with people and
performing activities. There are several large scale organizations worldwide who are making use
of social media in recruitment and products promotional activities (Ladkin and Buhalis, 2016).
Positive effects: There are some positive sides of using social media, social networking users
said that they view and can get opportunities from social media and can also create their online
presence. Companies, By making a complete company page, businesses can see LinkedIn search
results and identify that how many people seek for job. By getting informations uploaded by job
seekers, they can employ the right candidate within their business. There is an option of filter by
which companies can get candidates as per job requirements. So, it can be said that social media
and its applications like LinkedIn are helping businesses in performing their business activities
and getting the right employee (Social Career Management: Social Media and Employability
Skills Gap, Vladlena and et.al.. 2013).
On the other hand, it is also identified that because of increasing use of social media, students
bare giving important to social skills rather than their qualification. Social media skills are
viewed increasingly important. But due to lack consideration to degree qualification can affect
their education and sometimes also create problems for companies in getting ineffective people.
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As per the....social media is not good and perfectly fit for identifying and recruiting candidates.
In survey majority of people said that recruitment with social media is not effective strategy a per
them and some believes that social media is effective. There are some applications which are
majorly being used for recruitment such as: Facebook and LinkedIn (Use of Social Media in
Recruitment, Jane Topolovec, 2020). Companies cannot get effective and skilled candidates
because sometimes candidates try to mislead employers and for that they put some inaccurate
information and on the basis of those informations, they get selected. After selecting such
candidates employers find difficulties as it affects their overall performance. So, it can be said
that it all depends upon the way if using social media in completing business activities and
recruiting employees.
For arguing above view, The Use of Social Media in Recruitment Applicants’ Perception, Petre
and et.al.,. (2017) stated that there are several applications which are being majorly used by
companies such as LinkedIn, Twitter and Facebook for employing candidates as per the job roles
and requirements. It saves their time as companies do not have to spend time in interviewing
each candidate as with the help of technology and making use of all these applications they can
shortlist candidates which suitable with job roles. It saves their timely. After short listing
candidate online they can conduct interview for selecting the best suitable candidate (Eger, Mičík
and Řehoř, 2018). People also find easier to update their profile or create profile for employment
and they do not have to go in many companies for interview as by viewing all details updates by
them companies cal them for interview. So, it can be said that using social media in an effective
manner is not only beneficial for businesses but also for users and job seekers. In addition, it can
also be said that rather recruitment companies are also using social networking for their products
promotion. They can interact with people and make them aware about features of products and
services by providing all details of products.
Advantages
 By making use of effective applications of website companies can connect with passive
candidates.
 Companies can see talent and creative ideas of candidates at first hand.
 Companies can filter out and eliminate all candidates which are not suited with the job
profile and requirements of job role which save their time.
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Disadvantages
 Sometimes it become difficult for companies to identify reliable and appropriate
candidate as there are several people who put inconsistent representation of candidates.
 Companies do not get accurate and proper informations as candidates sometimes put
some unreliable and incomplete informations.
 LinkedIn restricts users from using more emails to contacts than the limit which can
make communication difficult.
Justification: In the context of reasons of using social media and its applications in performing
business activities and recruitment process it can be said that it plays an important role.
Advanced technology has given several positive effects. By making use of social media,
businesses cannot only make their business activities easier but also can be cost effective. By
conducting study on this topic, companies can be made aware about importance as well as ways
of making use of LinkedIn, Facebook and other social applications for employing candidates and
Accomplishing their goals.
In addition it can also be said that one of the other reasons of conducting study on this
topic is to support companies as well as job seekers in getting the best suited job as per their
experience and needs. They just required having knowledge of reviewing applications and
documents uploaded by job seekers in a detailed manner otherwise it can create problems fro
them.
CONCLUSION
From the above discussed study it has been concluded that social media played a vital
role in daily lives and completing business activities. It has both positive and negative effects on
the performance of companies as it is all depend upon the way of using social media. It has also
shown different ways of using social media in recruitment, selection and other business
activities.
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REFERENCES
Books and journal
Eger, L., Mičík, M. and Řehoř, P., 2018. Employer branding on social media and recruitment
websites: Symbolic traits of an ideal employer. Economics and Management.
Ladkin, A. and Buhalis, D., 2016. Online and social media recruitment. International journal of
contemporary hospitality management.
Topolovec-Vranic, J. and Natarajan, K., 2016. The use of social media in recruitment for medical
research studies: a scoping review. Journal of medical Internet research. 18(11). p.e286.
Online
Social Career Management: Social Media and Employability Skills Gap, Vladlena and et.al..
2013. [Online]. Available through
<http://202.129.210.58/projectfiles/internal_cust_document/1s2_1592969395.pdf>
Use of Social Media in Recruitment, Jane Topolovec. 2020. [Online]. Available through
<https://www.jmir.org/2016/11/e286/>
The Use of Social Media in Recruitment Applicants’ Perception, Petre and et.al.,. 2017.
[Online]. Available through
<https://search.proquest.com/openview/43f61effef7b9dc5708bcb8578f5598b/1?pq-
origsite=gscholar&cbl=1606337>
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