A Study on Social media as an Effective Tool for Recruitment
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Added on 2019-11-26
A Study on Social media as an Effective Tool for Recruitment
Added on 2019-11-26
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Running Head: Social media is an effective tool for recruitmentSocial media is an effectivetool for recruitment
Social media is an effective tool for recruitment 1Social media is an effective tool for recruitmentRecruitment defines as overall process of attracting, appointing and selecting a suitable candidate for jobs. The activities related to the recruitment are conducted by the HR (Rees, and Smith, 2017). HR team of the company needs to identify which candidate is going to fit in the organization. Candidate contains desired skills which are required for the working. These skills need to be identified by HR. At the time of hiring HR needs to make sure that candidate is capable enough to work. Social media works as an effective tool for recruitment. Web-based social networking stages are online groups that empower communication among people and associations. As an enlistment device, they can drive qualified occupation searchers to your postings and deliberatelydevelop enthusiasm among uninvolved employment searchers (i.e., the individuals who are not effectively working chasing but rather would be a solid match for your organization). According to the survey, it is said that almost 94% of the recruiters use social media as a tool for a searchingbest candidate for their companies. Social media platforms changed the way of companies for recruitments. Instead of the traditional method of hiring an employee companies started using social media for hiring employees. This is a truth that companies are using this tool for the recruitment purposes but job seekers also found social media best platform for searching jobs. Job seekers post the application through social media because social media can enhance the job seeker application by between 30% and 50% (Nikolaou, 2014). Platforms like Twitter and Facebook motivate the organization in starting up a new business without any worries of recruitment. LinkedIn is effective social media platform that helps the organization in recruiting the employees. LinkedIn is the world's biggest online expert
Social media is an effective tool for recruitment 2system. Setting up nearness on LinkedIn gives your start up access to a large number of experts. There are diverse levels of participation, and even an essential record can be valuable. LinkedIn has developed exponentially (78 million to more than 400 million individuals in five years) and now searches for representatives driven by reason (Biro, 2015). Its staff incorporates 41% who refer to self-satisfaction and a want to serve others as key, as per the 2015 Workforce Purpose file (Mars, 2015). The platform consists of 2 accounts, one is a basic account (free) and another one is a talent finder account (paid). The basic account gives access to join bunches significant to businesses and post employments in the gatherings' dialog areas. A Talent Finder account is charge based, this empowers an organization to purchase work posting bundles. There are different benefits to organizations of job posting on LinkedIn. The platform helps the organization in enhancing visibility through regular and active participation. The organization can easily search for the candidates having particular skills. The organization can easily reach to the active job seekers and passive candidates. This is beneficial for the company who are lookingfor the candidate having technical talent. LinkedIn also helps in linking the jobs to the other social media platforms such as Facebook and Twitter.Similarly, a Facebook platform can be used as recruiting tool. The Facebook page gives away to the organization for creating an online presence of the company. It also helps the company in promoting the products, initiatives, services, employment opportunities, etc. on Facebook it is free to set a profile. On the Facebook page, the organization can provide detailed description related to the requirement of skills in a candidate. Though, this page requires timely maintenance and can distract the users from the actual website of the company. Apart from the Facebook page, there is one more option and that is Facebook Ad. The targeting ability of the Adverting through Facebook is comparatively more than a Facebook page. Through this way, a
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