Business Plan for Sodashi's Organic Shampoo Launch in Australia Market

BUSINESS PLAN
11700112 Ganesh Purja
11700205 Bhupinder Singh

EXECUTIVE SUMMARY
Business plan is a document which contains business goals, methods on how it can be
attained and achieved within given period of time. The organisation needs to make effective
business plan before launching its new or existing product in market. Through this one can
achieved result in smooth and effective manner. The report is based on Sodashi which is
launching new organic shampoo in Australia market. The idea behind such business is to provide
consumer with 100% organic product and fulfils their need and demand. It has focused female
segment of society having age 20+ and targeting upper segment people of society. It has
followed premium pricing and selective distribution strategy because of famous brand having
high value in Australia market.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Background to the idea...........................................................................................................4
Mission...................................................................................................................................4
Product offering......................................................................................................................4
Market analysis: industry analysis, competition....................................................................4
Primary Target market............................................................................................................7
Marketing: Product, price, distribution, promotion................................................................7
Financial Plan.........................................................................................................................8
Critical risks............................................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12