Overview of A Business Plan

Running head: A BUSINESS PLAN 1
A Business Plan
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Exacutive summary
The report involves an examination of the business opportunities in both Bahrain and
Oman. The report is majorly based on advice for the pharmaceutical industry in Jordan which is
willing to take the opportunity to expand its operation in the two countries.
The report is majorly addressing the strategies that should be taken by the company as it
ventures into a new market. The report addresses the country that the company should enter first
and the reasons why it should enter that country.
The report, on the other hand, provides the recommendations that should be taken to make
sure that the choice made by the company would not lead it to other problems. On the other
hand, the report provides the benefits of the chosen strategies by the companies. Besides, the
shortcomings of the identified strategies recommended being used by the company for effective
entry into a new market.
Introduction
Being the entrepreneur with a medium-sized company within the pharmaceutical
industry, I would examine some of the basic and helping business environments within the
selected countries. In this report, the major concern is the determination of the business
environment strategies that would be best to be selected by the company as it ventures its
activities within Bahrain and Oman. Moreover, the report is aimed at identifying some of the
specific strategies that would be recommended by the company as it enters the new business
environment. The fact that this business lacks international experience especially operating in
different countries it would be advisable to enter one country at a time. This is one of the best
approaches that have been identified to be effective in this company as it will enable it to cope up
with the new operations within those countries.

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The business environment and industry opportunities in Bahrain
The government of Bahrain welcomes foreign investors with open arms because it is
willing to boost its economy. The economic laws of this country are liberalized. The country has
been passed and implemented the liberalized laws that support foreign property ownership and as
well as reducing the issues of the corruption within the country (Root, 2014 p. 22). The country
has come up with the anti-money laundering laws that ensure that there are no issues of
corruption and discrimination of foreign investors. This one of the opportunities that the
company should take into consideration to make sure it invests fully in this company. The
country that supports foreign investors is the better opportunity that should be utilized by the
companies willing to ventures their business in those countries. In this case, this is an
opportunity for this company to choose this company as their new business environment. The
country has no free zone issues of prohibitions and restrictions for foreigners willing to invest in
their country (Hill, 2018 p.56).
The government is willing to boost the economy of the country by enabling as many
foreign investors as possible. The country has 100% foreign ownership for all activities that the
foreign businesses are willing to undertake (Rugman and Verbeke, 2018 p.819). Moreover, it
allows about 30% as low as the operating cost of foreign businesses. This is one of the major
opportunities that this company has to invest in Bahrain because it has all sorts of
environmentally friendly conditions to start a foreign business (Lipson, 2011 p.875). The country
is willing to boost its economy and this can be done by allowing many of the foreign business
companies and organizations to invest in their country. Moreover, the country has eased the visa
and immigration in favor of foreign investors (Van Tulder, 2014 p.49). Getting the work permits
and visa to Bahrain is one of the simplest and fast processes that any business partner would

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wish to do. This is another opportunity that should be taken by this company to make sure that it
acquires the work and business permit to operate in any part of the country.
The business environment and industry opportunities in Oman
Oman is one of the countries doing their level best to attract as many investors as
possible. In 2017, the country invented the easy portal called a one-stop-shop which was
targeting foreign investors into the country (Levinsohn, 2015 p.1339). The authorities of the
country have been rolling some of the key reforms of the government policies to make sure that
they favor foreign investors in the country. The government of Oman has simplified commercial
transactions to favor foreign investors. Some of the governmental changes that have favored the
investments of the businesses in this country include the establishment of new and simple new
company registrations (Shan, 2016 p.292). This is one of the environmental factors that are
favoring the company to invest in Oman. Moreover, the government has eased the amendments
of the commercial names for foreign business operators willing to invest in this country. This is
one major opportunity that this company should consider making sure that it can register the
business under willing names for easy operation (Viswanathan and Dickson, 2017 p.46). Lastly,
the country has eased the importation of the licenses for the purpose of surviving foreign
investors abroad. This is another opportunity that this company should take into consideration to
make sure it gets the licenses to invest in Oman.
The country is chosen and why
The country that has been chosen to be entered first by this company is Bahrain. Bahrain
is a rising nation in the Middle East, ready to develop and grow exponentially. Here are a couple
of reasons as to why this country has been chosen to be entered first by the company. The
traditions obligation in Bahrain is low, in this way supporting fare. The corporate arrangements

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in the country are business-accommodating. The lawful framework is clear and straightforward.
The financial segment in Bahrain is creating at a fast pace, prompting propelled banking offices
there. There is a huge extension of business development. The individuals of Bahrain are genial
and the way of life is strong of mechanical development. Bahrain has a propelled framework,
well furnished with courtesies to make it straightforward for organizations to be set up. Bahrain
is the significant port center in the Middle East, giving advantageous access to all the Middle
Eastern markets. The excitement and the travel industry in Bahrain are blooming each spending
year. The personal satisfaction and assortment of nourishment in Bahrain are enticing (Kotabe,
2012 p. 92). Bahrain is presently a key player in monetary and banking administrations on the
planet. Its key area between the east and the west and its progressed advanced media
communications frameworks empower it to speak with all monetary and business focus during
the day.
The permitting, guideline and supervision of investors who give venture and other
monetary exhortation in or from Bahrain are likewise controlled. This shields financial
specialists from the probability of carelessness or extortion. All You Need to Know for Starting a
Business in Bahrain. You should have extensive information on the locale. The law necessitates
that you have a neighborhood accomplice who holds most of the offer capital of the organization,
and along these lines controls the business. Post your organization enrollment in Bahrain, the
Ministry of Commerce ought to be discovered that you have in any event the base expected
money to contribute. It makes sense that you counsel a neighborhood business guide from the
beginning. An accomplished consultancy can manage you through the customs of organization
fuse, and help in accomplishing your corporate targets, regardless of whether you want to shape

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a beginning up or a moderately bigger firm. While framing an organization in Bahrain, you may
browse among the accompanying lawful elements.
The potential market entry strategies
The potential market entry strategies considered by the company are connected to the
5porters analysis. This theory analysis approach is applied in this case to make sure that the
company is well competitive in the new country. Some of the strategies that the company would
take as it enters the new market include the following.
Low-cost strategy
The cost of the company products is supposed to be lowered to attract as many
customers as possible. The cost of the product is one of the best methods that a company would
need to focus on because by so doing it will attract a large volume of customers in this new
environment (Peng, 2019 p.61). The customers are always willing to purchase the products at a
low price but serving the same demands. This is one of the competition practices that the
company would need to consider as it enters the new market (Thomas, 2010 p.429). Based on the
5porters analysis this strategy will boost the economic stand of the company as it is new in the
environment. The fact that the company has got no much experience on the international basis,
the low cost will attract a lot of the customers to buy their products on behave of the competitors.
Endeavoring to be the business' general low-cost strategy is a ground-breaking aggressive
methodology in business sectors with many value delicate purchasers (Xiaochuan, 2019 p.29).
An organization accomplishes low-cost administration when it turns into the business' lowest-
cost strategy instead of simply being one of maybe a few contenders with nearly low costs. A
low-cost supplier's vital objective is to have lower costs than rivals on results of practically
identical quality (Bonoli, 2010 p.435). In taking a consideration of low cost over competotors,

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company must take care to consolidate highlights and administrations that purchasers think about
fundamental an item offering that is too decorations free attacks the appeal of the company
product and can turn purchasers off regardless of whether it is less expensive than contending
items. For the most extreme viability, a low-cost supplier needs to seek after cost-sparing
strategies that are hard for adversaries to duplicate (Casson, 2015 p.292). At the point when it is
generally simple or cheap for adversaries to copy the low-cost company's strategies, at that point
any subsequent cost advantage vanishes too rapidly to increase a truly important edge in the
marketplace. They're some of the shortcomings associated with this strategy. The company many
undergo some losses because they may lower the cost of the products beyond the limits to suit
their strategy. This moreover, the company may as well make a very small fraction of the profits
because of choosing this strategy of lowering the price. It would be advisable if the company
balance the price of the products with the original purchase of the same products (Buckley and
Casson, 2018 p.539). Moreover, there could be rivals with competitor companies within a
foreign country. The strategy of lowering the price may bring an issue of other competitor
companies suing the new foreign company bin court of law for lowering the price beyond their
standards.
Differentiation strategy
This technique is accomplished by making an alternate item to different firms. This
strategy will require the company to come up with products that are seen as "extraordinary" and
"commendable" to clients (Morgan and Katsikeas, 2017 p.68). The benefit of this strategy is that
it helps to accomplish an upper hand by making an item that clients see as one of a kind in some
significant manner. A separated organization can charge an excellent value for the product they
make. The other advantage part of this strategy is that Customers create brand dependability for

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an item (Stroh and Caligiuri, 2018 p.1). Some of the shortcomings associated with the
Differentiation strategy are that it makes obstructions to section for different organizations. It
also becomes hard to keep up uniqueness in the client's eye because other competitor companies
may overcome this and make more interesting products.
The most suitable entry strategy
The differentiation strategy is the most suitable to be chosen by this company as it enters
a new market. Considering shortcomings associated with this strategy, it is a simple one to
handle especially when dealing with foreign customers. Besides, the strategy forces both
companies and competitors to improve the quality of their products (Alvaro, Joseph and Yadong
2010 p.139). This is one of the better ways to make sure that the customers are satisfied and
maximum profit is reached by the company.
Recommendation
The most suitable entry strategy is the differentiation strategy because it will attract so
many customers. The customers will be much interested in the new and unique product from this
foreign company. The fact is that the customers are willing to test the new products. it would be
advisable for this company to choose this strategy than lowering the price of their products. This
strategy is advisable because it will lead to the maximization of the profits and scale of sale for
the company.
Conclusion
I think it would be advisable for the company to choose to start entering Bahrain for its
investments. This is because the government of this country supports foreign investors and
therefore the business would not have political and economic challenges. The lesson learned in
this report is that environmental factors are the key determinant of whether the company can

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thrive in a new environment or not. In this case, the country that supports the entry of foreign
investors to boost their economy is a great opportunity to be utilized by the company willing to
invest. Moreover, it has been learned that differentiation strategy is the most important and
suitable strategy that should be chosen by this company because it will maximize the profit and
increase the number of sales of the company. The low-cost strategy I think it is not a suitable one
to choose because it may lead to some losses.

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References
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Appendix
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