Strategic Management Case Study ARTS
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Added on 2020-04-07
Strategic Management Case Study ARTS
Added on 2020-04-07
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Running head: REPORTStrategic Management ARTS Case StudyName of the StudentName of the UniversityAuthor’s Note
1REPORTExecutive SummaryRwanda is a developing country and the policies for the foreign investment and tax incentivesare attractive the foreign investors, mainly the U.S. based companies to extend their venture toRwanda. The purpose of providing such advantage in FDI and tax incentive is to speed up thedeveloping process of the country and attain high GDP in a short period. A case study of ARTSand Positivo is presented in the report with a detailed analysis of the market and the possibleadvantages for the company to start its venture.
2REPORTContentsExecutive Summary...................................................................................................................................1Introduction...............................................................................................................................................3Background of the Case............................................................................................................................3PESTEL.................................................................................................................................................3Five Forces Analysis..............................................................................................................................6Current Foreign Investment in Rwanda..............................................................................................7Incentives to enter the market..............................................................................................................8ARTS’ Motivation.................................................................................................................................8Quantitative analysis of the Case.............................................................................................................9Product Line Comparison and Contrast..............................................................................................9Numeric Analysis in domestic market versus Western Market (Australia)....................................10Summary of Findings..............................................................................................................................11Conclusion................................................................................................................................................12References................................................................................................................................................14
3REPORTIntroductionAlpha Response Technology Solutions is a Taiwanese technological firm. Its mainproduct line is the GT80S titan SLI 18.4in Core i7 notebook. They are recently willing to enterthe Rwandan market to extract the benefit out of it as the demand of the portable computer hasrecently increased. This report will present a quantitative report for the company to extend theiroperation in the Rwandan Special Economic Zone (intracen.org. 2017). A product linecomparison is provided between ARTS and in the Positivo report with a numerical comparisonwith the western market. The company for the market will give the focus on manufacturing ofthe portable computer technology. The primary competitor of ARTS in the given market ispositive BGH who is currently operating (worldbank.org. 2017). A PESTEL analysis of Rwandaalong with five forces analysis is included in the report. Foreign investment policies in Rwanda,incentives and motivation of the company are presented in the report. A detailedrecommendation and a finding summary is provided in the final part of the study.Background of the CasePESTELPoliticalRegardless of the mass genocide in the year 1994, the country iscurrently politically stable.Foreign direct investment is made favorable for the investors as there areno statutory limits on foreign ownership or control and abolishingdiscriminating official economic or industrial strategy. The tax incentive policies of the country are excessively favorable for thecompanies to enter the market. Export and import policies of the country is lucrative for the investors
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