A Case Study on Continental Consulting Limited

Managing Successful
Business Project

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P 1 Project aims and objectives.............................................................................................1
P 2 Project Management plan.................................................................................................2
P 3 Work breakdown structure and Gantt chart.....................................................................5
TASK 2............................................................................................................................................6
P 4 Small scale research.........................................................................................................6
TASK 3............................................................................................................................................8
P 5 Analysation of research using suitable tools & techniques..............................................8
P 6 Recommendation............................................................................................................14
TASK 4..........................................................................................................................................15
P 7 Reflection.......................................................................................................................15
CONCLUSION .............................................................................................................................16
REFERENCES .............................................................................................................................17
LOGBOOK....................................................................................................................................18

INTRODUCTION
Digital technology has become an indispensable part of each and every organisation in
this modern world since it contributes in their growth and development. But in past years,
companies were not able to reach their goals since in those days firm's owners were taking use of
traditional business models (Stoshikj, Kryvinska and Strauss, 2014). By the introduction of
digitalised tools & techniques, it is seen that most of the small and medium sized enterprises are
accomplishing their commercial activities in easy as well as appropriate manners. The present
report is designed for depicting the impact of digital technology on the growth and innovation of
small businesses. In this context, an enterprise named as “Continental Consulting Limited” is
considered which is a research and business consultancy. The influences of introducing modern
technologies in their workstation is explained in this report. Aim and objectives are constructed
by the research team along with Gantt chart. In addition to this, project management plan has
also been designed here for taking appropriate decision in context to achieving goals of
company.
TASK 1
P 1 Project aims and objectives
Topic : “To determine the impact of Artificial Intelligence upon production and growth of
organisation : A case study on Continental Consulting Limited ”.
Background of project :
Continental Consulting Limited was established eight years ago and is famous for
offering latest equipments, computer and Information & Technology facilities during that time
period. This company is headed by Mario Bindas who is working at the designation of Chief
Executive Officer (i.e. CEO). There are around twenty two researchers and expert consultants
within the organisation. These members are giving their best in reaching the ambition of their
corporation. Besides their hard labour, commercial activities of Continental Consulting Limited
are not improving due to the absence of digital tools and techniques (Smith, Gonin and
Besharov, 2013). The technologies on the other hand; key competitors are increasing day by day
and this firm is loosing its control from IT industry. Rivals are manufacturing innovational goods
or services so as to capture whole market. Thereby, in order to maintain a strong position in
current marketplace, company should use digital technologies for manufacturing unique products
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and deliverables in comparison to their challengers. Artificial Intelligence can be used as modern
technique since it assist in developing innovative merchandises or services. By introducing this
technology, organisation can completely change its production style. This would help them in
preparation updated goods specially related to computer and IT sector. As a fruitful result, they
become able to give strong competition to their key competitors by seeking attention of large
number of customers towards their innovational products.
In this regard, deputy head of business research and section head started working
together and designed specific aim and objectives of their new project which is listed below :
Aim : “To determine the impact of Artificial Intelligence upon production and growth of
organisation : A case study on Continental Consulting Limited ”.
Objectives :
 To identify the need of introducing digital technology in Continental Consulting Limited.
 To elaborate the importance of modern tools within IT sector.
 To ascertain the influences of using Artificial Intelligence over production department of
company
 To analyse the impacts of Artificial Intelligence upon growth level and innovation of
organisation.
Research Questions :
 What is the necessity of using digital techniques within Continental Consulting
Limited ?
 What is the significance of modernised tools and techniques within IT industry ?
 What are the effects of utilising Artificial Intelligence over production division of
Continental Consulting Limited ?
 What are the impacts of Artificial Intelligence on growth and innovation of venture ?
P 2 Project Management plan
Before taking any decision regarding executing digital techniques at work premises, it is
important to create a proper project management plan. This assist in deciding about what should
be done and how much money will be required in making an effective project. In addition to this,
such plans also depicts various other vital aspects such as time, communication, risks, resources,
scope and quality required while preparation of a good project. The deputy head of business
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research and section chief who are performing under Continental Consulting Limited is also
made an appropriate project management plan. The important aspects are highlighted below :
 Cost : This is considered as one of the fundamental prospect since without estimating
about costing; a company can face several conflicting situations in future. Therefore,
Continental Consulting Limited should conclude or determine about the approximate
investment required in introducing Artificial Intelligence at their working site. Researcher
has found that the company may need around $45'000 to $ 110'000 (Bakker and et. al.,
2013). Thus, it can be said that implementation of modernised application is quite
expensive in nature. Therefore, firm should focus on limiting their additional expenditure
so that they can save huge amount of money and invest the same in improving their
business actions.
 Scope : This term clarifies the importance of particular projection by exploring about its
use and need in upcoming days. The present report is documented on the theme of using
digital methodologies which is currently existing in trend of corporate world. This will
prove to be beneficial for Continental Consulting Limited ; since they can enhance their
productivity along with maintaining quality and manufacturing innovative goods by
executing the strategy of utilising digital tools (Basu, 2014). This venture is going to use
a popular & modern application known as Artificial Intelligence which assist them in
designing innovational merchandises and facilitates. Thus, a fruitful result CEO of firm
can seek attention of large number of customers towards their deliverables and can easily
make increase in selling rate. Hence, it can be said that the scope of this project is wide as
it will help corporation in attaining growth and improvement in present as well as
upcoming days.
 Time : This is treated as another vital aspect for completing a task. A specific time limit
is consumed in accomplishing any work. But this is to be noted that such activity should
be finished before allocated dead line. Therefore, chief of section and head of
investigation department performing at Continental Consulting Limited ought to decide a
rough timing for beginning as well as ending their determined projection. According to
the view point of investigator, if company is going to use Artificial Intelligence in
producing innovative goods and services, then they may need approximately 2. On the
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