Impact of Digital Technology in supporting small business growth and innovation

Managing Successful
Business Project

INTRODUCTION
Management play an important role in managing and functioning business functions
more effectively and efficiently. Nowadays, it has been observed that Digital Technology makes
easy for small, medium and large organisation to operate its business activities. Investment in
adopting of digital technology ensures in getting maximum profitable outcome to company thus
management of an organisation are required to prepare budget so as to implement digital
technology in its business operations which drives them to achieve desired goals and objectives
within pre-determined time period. The present assignment is based on Continental Consulting
Limited which is engaged in business process re-engineering of small and medium
manufacturing companies. The project covers the aim and objectives of company along with an
appropriate management plans which includes cost, scope, time, quality and communication. In
addition with this, work breakdown structure and a Gantt chart are also briefly discussed under
this report. The project also includes methods of research, tools and techniques used to evaluate
research, recommendation and reflection which can assist management in making an effective
decision for the betterment of an organisation (Adzic, 2011).
TASK 1
P1: Project aim and objectives
Continental Consulting Limited is medium sized company of United Kingdom is engaged
in providing consultancy services to small and medium manufacturing companies regarding
making changes or re-engineering their business process. It is located in London for the last
eight years and continuously making efforts in expanding its business to large scale operations in
order to achieving high sustainability and profitability. For this, the management has decided to
implement various digital technologies such as mobile technology, artificial intelligence, social
media platforms etc. These technologies drives an organisations to achieve its desired goals and
objectives within pre-determined time period and also compete with their rivals in market in
more effective and efficient manner (Brady and Davies, 2014).
Topic: “Impact of Digital Technology in supporting small business growth and innovation”.
As per the current scenario, innovation is must required to adopt in business operations
by every organisation irrespective of the size whether small, medium or large. Computerised
innovation makes easy for employees to perform their allotted task with minimum time and cost.

It allows an organisation to grab competitive opportunities of market through which they can
easily compete with the existing rivals in more effective and efficient manner.
Aim: “Impact of Implementation of Social media as digital technology to support small
business growth and innovation”.
The essential aim of preparation of such report is to examine the effectiveness of social
media in business operations of small and medium scale organisations like Continental
Consulting Limited.
Research objectives
 To identify the concept of social media as a marketing tool for an organisation.
 To examine the different types of social media that can be adopted to achieve growth and
expansion of Continental Consulting Ltd.
 To analyse the relationship between the social media marketing and business
performance of Continental Consulting Ltd.
Research questions
1. How social media makes huge impact on the business operations of an organisation?
2. What are the different tools of social media adopted by Continental Consulting Ltd. to
achieve growth and expansion?
3. How social media marketing and business performance are interrelated with each other?
P2: Project management plan with cost aspects, scope, time, quality and communication risk
Project can be successfully executed only if the management having enough knowledge
and capabilities to prepare project management plan consisting various elements such as cost,
time, quality, scope, communication and risk. These all elements are compulsorily required to
consider by management while making decision regarding implementation of digital technology
in business operations of an organisation (Crane and Matten, 2016). Such project management
plan assist management in assigning roles and responsibilities to their members involved in
execution of project activities. It can be further understood through describing such elements in
brief:
Scope: Before decide to implement digital technology in business operations, the
management first determine their scope and their role in achieving growth and expansion of an
organisation. Implementation of social media in working procedure has wider scope as it makes
easy for employees of Continental Consulting Ltd. to reach its targeted clients through the world

within minimum time and efforts. It enables members of company to influence their targeted
customers through offering the valuable suggestions and information about the new technologies
that can be used by them so as to achieve business growth and innovation (Drucker, 2012).
Cost: It refers to value of money which is essential need of an organisation to execute
project activities in more effective and efficient manner. Continental Consulting Ltd. is engaged
in re-engineering business system of small and medium sized organisations which are located in
London. Thus, it requires huge amount of money in order to bring new technological system in
business procedure of targeted clients. Adoption of social media to expand its business requires
huge cost due to which the management need to prepare a budget containing information of
allocation of cost to different activities. For example, payment made to different companies in
exchange of displaying their advertisement on their own official websites. Therefore, it is
important to prepare statement showing cost incurred in different project activities whose sample
are given as under:
Time: Setting time frame for completion of desired project activities brings maximum
profitable outcome to company. It binds employees as well to focus on completing allotted task
within given time frame which brings out maximum efforts from them in completion of project
activities. Therefore, the management of Continental Consulting Ltd. is required to prepare and
follow critical path in order to direct their employees to perform according to the time duration
allotted to them to complete allotted task (Kowalkowski, Kindström and Brehmer, 2011).