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A case study on Debenhams PLC

   

Added on  2020-10-22

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CASE STUDY PROPOSAL
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TABLE OF CONTENTSSECTION 1......................................................................................................................................1INTRODUCTION......................................................................................................................1Overview of organisation............................................................................................................1Rational of the study...................................................................................................................2Aims and objectives....................................................................................................................2Research questions......................................................................................................................2Problem statement.......................................................................................................................2SECTION 2......................................................................................................................................3Relevant Literature......................................................................................................................3SECTION 3......................................................................................................................................7Research methodology ...............................................................................................................7Data sources................................................................................................................................7Proposed plan of analysis............................................................................................................7Section 4...........................................................................................................................................9Project plan and timescale...........................................................................................................9Any foreseen problems.............................................................................................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
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TITLERole of innovation to combat the state of intense competition in UK's fashion retailindustry - A case study on Debenhams PLCSECTION 1INTRODUCTIONRetail sector is at boom. It is expanding in different markets as needs of customers arechanging. Due to frequent change in tastes and preferences of people, retail companies areproducing variety of products. This has enabled small business to emerge in the market. They areproviding goods at cheap rate (Hancock and Algozzine, 2016). With this, they are able to attracta large number of people. Also, it has led to increase in competition among market. Companiesare producing innovative products in order to retain customers. Basically, in fashion industry,different trends are emerging. This has transformed the culture of society. This report will showhow Debenhams is facing several issues in retail sector in the UK. Also, it will show howdeveloping a research proposal will help company to overcome the issues by providing themsolutions. For the present report, organisation selected is Debenhams PLC. It belongs to retailsector and operates in the UK.Overview of organisationDebenhams is a fashion retail company that usually operates in the UK. It is a publiclimited company having stores in 178 locations. There are various products in which company isengaged like clothing, furniture, household items, etc. (Jalle and Cazorla, 2014). Company wasformed by William Clark in 1778 in London as draper’s store. Later, it was collaborated withWilliam Debenham who became a partner. Organisation opened their largest store in September2003 in the UK. Moreover, company purchased stock of principles in March 2009. Theenterprise owns many small retail businesses. Due to this, it has expanded in many sectors. It ishaving almost 30000 employees working in it. It offers a wide range of brands to customers thatinclude ted baker, frost french, ben di lisi, etc. Company is having an online presence in around60 countries. It serves almost 19 million customers in 2017. The mission of Debenhams is tomake shopping, confidence boosting, sociable and fun. Company’s unique selling price is around200 years old. It offers both private and international brands. But in the recent era, its profit and
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growth has also declined. This is due to new entrants and rise in competition in the retail sector.Also, Debenhams has to compete with rivals like Tesco, Aldi, Marks and Spencer, etc.Rational of the studyThis study will show how innovation has lead to intense competition among variousretails companies in the market. Also, it will help in determining the different factors that haslead to this situation. With this organisation can develop effective strategies that will help themto sustain for long term in competitive market. Aims and objectivesThe aim is to identify the role of innovation to combat the state of intense competition inretail sector. A case study on Debenhams, UK.Objectives - To determine the factors that has lead to innovation in the market To analyse the role of innovation in retail companiesTo identify the factors for intense competition in retail sector.To establish relationship between innovation and competitionResearch questionsWhat are external and internal factors in retail sector?What is the role of technological innovation in retail companies?How innovation has lead to increase in competition among retail companies?Problem statementDue to intense competition in the retail market of UK, Debenhams is facing many issuesin innovating products and services. The competition is increased due to emerging of many newbusiness. This has restricted Debenhams to implement the innovation (González-García, Beloand Arroja, 2015). Also, it is not able to make changes in products as many companies arealready providing those to people. In addition to this, company has made changes in the processbut not benefited to a great extent. This is the reason; sales and profits of Debenhams aredecreasing. Also, their growth is affected to different markets. This problem has been raised
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