A case study on McDonald's Assignment

Research Proposal form

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: How Globalisation can drive business
success. ______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a
question, objective or hypothesis)
“To analyse how globalisation can drive business success. A case
study on McDonald's”.
Research objectives (e.g what is the question you want to answer?
What do you want to learn how to do? What do you want to find
out?):
The research objectives are mentioned below -
 To analyse the concept of globalisation
 To know the challenges of globalisation
 To evaluate different factors that leads to globalisation
 To determine the advantage of globalisation for business
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you
are studying, personal interest, future plans, knowledge/skills you
want to improve, why the topic is important):
The main objective of this research is to know the concept of globalisation. When business
is expanded at global level, this helps in increasing sales and profits of the company. The
investigator took this topic for analysing benefits of globalisation and improving condition

of business. This research will also help to know about the new and current trends in
globalisation and doing business at international level.
Section Three: Literature sources searched
Use of key literature sources to support your research question,
objective or hypothesis:
Concept of Globalisation
Globalisation is defined as process that is used by different businesses to exchange their
products and services internationally. In context of business, globalisation is change in
business from a company related with a single country to other that is operating in multiple
countries. Globalisation provides opportunity to businesses to increase their sales and
profits.
Challenges of globalisation
There are different challenges that are faced while operating at global level. These includes
cultural barriers, language barriers, establishing an effective strategy, threat of local
competitors, tax codes and compliance issues and supply chain risks. The biggest challenge
that a business faces while doing business is not having effective strategy. Also companies
have to follow rules and regulations given by government so that hey can effectively operate
in that country.
Factors of Globalisation
There are different factors which leads to globalisation in business. The major reason behind
globalisation is technological change. There is technological development and advancement
which has created opportunity for several business to work at global level. Also
globalisation is an effective way by which sales and profits of the company can be increased.
A company can increase it's brand value and reputation across the world by serving quality
products and services across the world.
Advantage of Globalisation in business
There are various benefits of globalisation are improved living standards, increasing
creativity and innovation, increasing sales and profit of the company and knowing
knowledge about business environment of different countries. If a company is expanding it's
business in different countries, then it will help in providing employment in that country.

This will also help in increasing revenue and sales of the company. Also there will be
exposure to market of different countries. This will help to run successful business by
adopting trends and technologies used in different countries.
Section Four: Activities and timescales
Activities to be carried out during the research project
(e.g research, development and analysis of ideas,
writing, data collection, numerical analysis, tutor
meetings, production of final outcome, evaluation,
writing the report):
The different activities involved in conducting project are introduction and
creating aim and objectives for project. Other steps includes literature
review, research methodology, data collection, data analysis, conclusion
and recommendation. At last, project is submitted.
How long
this will
take:
This
investigation
will take 4
months in
completion in
an appropriate
manner.

Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely
to use and why?
Qualitative Method: In qualitative method of research, researcher mainly focuses on
getting information from various respondents. There is no involvement of numerical data
here. In depth analysis of selected target group is done in this method. Information is mostly
collected through personal interaction between researcher and respondent. This method
basically analyses view points of a particular individual in a given situation. Emphasis of
researcher in this method is that what are their view and reason behind that particular view.
Quantitative Method: In quantitative method investigation is basically conducted
systematically using particular methods for a given phenomena. This method basically deals
with numerical data and in this data is collected using some scientific methods by researcher.
After collecting data through quantitative means, further analysis of collected data is done
and then only various conclusions are made.

In the present research, qualitative method is used by the investigator.
Primary Method: when information is collected originally by researcher in his research
proceedings, for a particular topic it is primary method of data collection. Various examples
of primary methods are conducting interviews, personal observations, questionnaires etc.
Data collected through these sources is always original and consists of first hand information
only. This also increases reliability and authenticity of data collected. Reason being
researcher is personally involved in collecting data.
Secondary Method: When collected information is not first hand but it has been
extracted from somewhere else that data is considered to be through secondary methods. It
can also be regarded as indirect method of collecting data. There can be many Cases where it
is not possible to use primary method of research and then secondary method is used. This
can happen when size of sample is very large. Such that it is not possible to conduct research
through personal interviews or personal observation. Sources of secondary data collection
mostly are through newspapers, journals, various magazines etc.
In the following project, both secondary and primary data is used for collecting information
to accomplish aims and objectives of project.
What your areas of research will cover:
The current research will help to know the importance of globalisation in running successful
business.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV

sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date