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Research Proposal Form Student Name: ______________________Student ID: ____________ Centre Name:_____________________ Tutor:________________Date: ___________________ Unit:____________________ Proposed Title:______________________________________________ Section One: Title, objective, responsibilities Title or working title of the research project (in the form of a question, objective or hypothesis) Title: “How globalisation can drive business success.” A study on Unilever PLC. Aim: To understand the role of globalisation in driving business success. A study on Unilever PLC. Research objectives (e.g what is the question you want to answer? What do you want to learn how to do? What do you want to find out?): Research objectives To study the basic concept of globalisation. To determine the factors which assist in driving business success of Unilever PLC. To analyse the role of globalisation on organisational success in terms of productivity. Research questions Do you have knowledge about globalisation of business ? Which of the following factors mainly gives positive impact on business success of Unilever PLC ? What is the role of globalisation on organisational success in terms of productivity ?
Section Two: Reasons for choosing this research project Reasons for choosing the project (e.g links to other subjects you are studying, personal interest, future plans, knowledge/skills you want to improve, why the topic is important): the reason behind selecting this topic is : in current market there is more scope of operating in international level. It is essential to understand what are the policies which might affects working of association at international level. As at international level, many policies are changing place with frequent speed. Hence this study provides complete information about it. At international level, there are many factors which are changing in international market so this study makes more specific and relevant. This study also gives assistance in starting and operating business at international level. Section Three: Literature sources searched Use of key literature sources to support your research question, objective or hypothesis: Concept of globalisation Globalisation refers to the process through which business operations of organisation are planning for operating in more than one country. There is increment in operations of organisation because they can perform actions with boundary less factors. There is difference in tax policies which has to be kept in mind by managers to get positive impact on business growthanddevelopment.AccordingtoCarolWoods,2019Therearetwotypesof globalisation i.e. product and market globalisation. When organisation is thinking to enter in new market with existing product and services, then it is known as market globalisation. But if there is product globalisation,then material is selected from other countries. At international level, it is important to make quality factor in mind. Factors which assist in driving business success of Unilever PLC At international level, there are many changes which are taking place such as legal laws and regulations, political policies, norms, etc. so it is essential fort managers of Unilever to understand it and make it clear so it can be implemented. According to Rieva Lesonsky, 2019
there are four factors which has to be considered for driving business success i.e. competitors, demographic market, geographical market, industry. There is requirement of complete and specific information about new market about new market which makes it easy to understand which policies has to be framed. There is requirement of proper communication technique through which it is easy to communicate with workers and make them understood about areas which for which they are responsible. There is difference in taste and presences of consumers, so managers of Unilever have to understood it properly to gain good brand image. Role of globalisation on organisational success in terms of productivity Globalisation is the process through which organisation can perform business operations in better and effective manner. As per change in working style of consumers, there is increment inconsumerbaseaswell.Sothereisincrementinproductivityandprofitabilityof organisation. As per view of Fredrik Erixon, 2019 globalisation leads to business growth and development when managers take care about external market factor and frame business policies accordingly. For instance: there is change in demand of consumers and there is requirement of hand cream, so Unilever launches hand cream through which consumers refers to avail services from them. There are many organisation which are operating in international market, hence it is crucial for maintaining cost of products and services for consumers. While working at international level, Unilever is able to achieve economies of scale under which they can maintain manufacturing cost of products. Woods, C., 2019.What Is Globalization of Business? - Definition, Impact & Effects. [Online]. Availablethrough:<https://study.com/academy/lesson/what-is-globalization-of-business- definition-impact-effects.html>. Lesonsky, R., 2019.4 Market Factors You Should Monitor for Business Success. [Online]. Availablethrough:<https://www.americanexpress.com/en-us/business/trends-and-insights/ articles/monitor-market-factors-business-success/>. Erixon, F., 2019.The Economic Benefits of Globalization for Business and Consumers. [Online].Availablethrough:<https://ecipe.org/publications/the-economic-benefits-of- globalization-for-business-and-consumers/>. Section Four: Activities and timescales Activitiestobecarriedoutduringtheresearchproject(e.g research,developmentandanalysisofideas,writing,data collection, numerical analysis, tutor meetings, production of finalHowlongthiswill
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