A case study on McDonald's Assignment
Added on 2021-02-19
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Research Proposal form
Research Proposal FormStudent Name: ______________________ Student ID:____________Centre Name: _____________________Tutor: ________________ Date:___________________Unit: ____________________Proposed Title: How Globalisation can drive businesssuccess. ______________________________________________Section One: Title, objective, responsibilitiesTitle or working title of the research project (in the form of aquestion, objective or hypothesis)“To analyse how globalisation can drive business success. A casestudy on McDonald's”.Research objectives (e.g what is the question you want to answer?What do you want to learn how to do? What do you want to findout?):The research objectives are mentioned below - To analyse the concept of globalisation To know the challenges of globalisation To evaluate different factors that leads to globalisation To determine the advantage of globalisation for business Section Two: Reasons for choosing this research projectReasons for choosing the project (e.g links to other subjects youare studying, personal interest, future plans, knowledge/skills youwant to improve, why the topic is important):The main objective of this research is to know the concept of globalisation. When businessis expanded at global level, this helps in increasing sales and profits of the company. Theinvestigator took this topic for analysing benefits of globalisation and improving condition
of business. This research will also help to know about the new and current trends inglobalisation and doing business at international level. Section Three: Literature sources searchedUse of key literature sources to support your research question,objective or hypothesis: Concept of GlobalisationGlobalisation is defined as process that is used by different businesses to exchange theirproducts and services internationally. In context of business, globalisation is change inbusiness from a company related with a single country to other that is operating in multiplecountries. Globalisation provides opportunity to businesses to increase their sales andprofits. Challenges of globalisationThere are different challenges that are faced while operating at global level. These includescultural barriers, language barriers, establishing an effective strategy, threat of localcompetitors, tax codes and compliance issues and supply chain risks. The biggest challengethat a business faces while doing business is not having effective strategy. Also companieshave to follow rules and regulations given by government so that hey can effectively operatein that country. Factors of Globalisation There are different factors which leads to globalisation in business. The major reason behindglobalisation is technological change. There is technological development and advancementwhich has created opportunity for several business to work at global level. Alsoglobalisation is an effective way by which sales and profits of the company can be increased.A company can increase it's brand value and reputation across the world by serving qualityproducts and services across the world. Advantage of Globalisation in business There are various benefits of globalisation are improved living standards, increasingcreativity and innovation, increasing sales and profit of the company and knowingknowledge about business environment of different countries. If a company is expanding it'sbusiness in different countries, then it will help in providing employment in that country.This will also help in increasing revenue and sales of the company. Also there will be
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