A Case Study on Tullow Oil Plc

Research Project

Table of Contents
TITLE:.............................................................................................................................................1
BACKGROUND TO THE RESEARCH .......................................................................................1
RESEARCH QUESTION ...............................................................................................................1
RESEARCH AIM AND OBJECTIVES .........................................................................................1
LIMITATION OF THE STUDY.....................................................................................................2
LITERATURE REVIEW ...............................................................................................................2
RESEARCH METHODOLOGY ....................................................................................................4
DATA ANALYSIS .........................................................................................................................6
RESEARCH FINDINGS ................................................................................................................7
CONCLUSION AND RECOMMENDATIONS .........................................................................16
REFERENCES .............................................................................................................................18
APPENDIXES ..............................................................................................................................19
Research Proposal .........................................................................................................................19
.......................................................................................................................................................23

TITLE:
“To investigate the benefits and drawbacks of a global business environment upon
functions and operations of an organisation”. A case on Tullow Oil Plc.
BACKGROUND TO THE RESEARCH
Global business environment is multidimensional including the exchange risks, cultural
differences, political risks, taxation and legal issues. Therefore, it comprises the economic,
political, tax, regulatory, social and cultural, technological and legal environments (Cavusgil and
Knight, 2015). Main reason behind selecting this topic is to explore different advantages and
drawbacks of global business environment on operations and functions of company. Tullow Oil
Plc is chosen multinational organisation for this project. It is an independent oil and gas
exploration and production enterprise. Company was founded in 1985 by Dorothy Thompson at
London, United Kingdom. Tullow Oil Plc has their functions and operations in various nations
including West Africa, East Africa, and New Ventures. In this organisation, various departments
are work together with purpose of improving brand awareness nationally as well as
internationally also. Global business environment of specific country is positively and negatively
influence on business operations and functions by reducing cost and following international rules
and regulations.
RESEARCH QUESTION
 What about an overview of the global business environment?
 What are the advantages of a global business environment upon functions and operations
of Tullow Oil Plc.
 What are the negative impact of a global business environment on operations and
functions of Tullow Oil Plc.
 What are the relationship between global business environment and improvement of
company's functions and operations?
RESEARCH AIM AND OBJECTIVES
Research Aim: Main aim of this research is “To investigate the benefits and drawbacks
of a global business environment upon functions and operations of an organisation”. A case on
Tullow Oil Plc.
1

Research Objectives: There are some important and valuable research objectives which help a
researcher to complete research systematically. Few are determine as below:
 To explore an overview of the global business environment.
 To examine advantages of a global business environment upon functions and operations
of Tullow Oil Plc.
 To ascertain negative impact of a global business environment on operations and
functions of Tullow Oil Plc.
 To identify relationship between global business environment and improvement of
company's functions and operations.
LIMITATION OF THE STUDY
This research is based on exploring drawbacks and benefits of international business
environment on business functions and operations of Tullow Oil Plc. For analysis data or
information about this topic, there are some limitation which is faced by researcher such as
formulation of research aims and objectives, implementation of data collection methods, sample
size, lack of previous studies in the research area, scope of discussions and time (Gupta 2013).
All these are biggest limitations of the study which will impact on researcher while completing
each activities or tasks related to the project within given time period.
LITERATURE REVIEW
It is identify as a form of scholarly paper which includes actual understanding about
substantive findings and theoretical contributions to a specific area of study. In this section of
research, different number of useful sources are includes such as scholarly articles, books,
journals etc. for collecting in-depth information related to the research (Hoskisson and et. al.,
2012). Literature review help a researcher to address each objectives of study in detail and
effective way:
Overview of the global business environment.
According to the Cavusgil and Knight, (2015), the term global business environment can
be explained as different sovereign countries has respective state of affairs factors exogenous to
home surroundings. It includes several environmental factors like, economical factor, social
factor, political factor, cultural factor, regulatory factor and technological aspects. Every
business is surrounded with the several internal and external forces when they are operating in
2

the market. There is no single firm in the global market who has not faced the challenges of
external factors to sustain in the market globally. It is a process by which barriers or obstacles
can be removed between the countries. This directly or indirectly helps to increase efficiency of
global resources, change industry structure and marketing strategies. It is considered the main
reason for gap between the rich the poor. However it hampers cultural convergence of any
country and environment by increasing the gap between the poor and rich section of the people.
Global business environment is the environment in different countries with exogenous factors
that create impact on business associates while taking decisions on resource and capabilities. To
explore in the global market it is necessary to look at all the factors of that particular country
whether socially, economical, technology etc.
Advantages of a global business environment upon functions and operations of Tullow Oil
Plc.
According to the Mohammed Julfekar Haider, 2010, global business environment assist a
Tullow Oil Plc to identify their strength, weakness, opportunities and threats internationally.
There are some benefits which will effects on business functions and operations of company are
determine as below:
Ensures optimum utilization of resources: Proper study of global business environment
is required as it see optimum utilisation of resources available. Along with this, the study of
technological and economic environment is useful for different functions of company. It will also
help an organisation to improve their operations and gain better advantages for future
development.
Understanding future problems and prospects: Global business environment enables to
know future prospects and problems of organisation in advance. This enables Tullow Oil Plc to
face the issue and also take different benefit of favourable situation. Thus, it will support an
enterprise to make business operations and functions more effectively and smoothly.
3

Drawbacks of a global business environment on operations and functions of Tullow Oil Plc.
According to the Marchi, Maria and Micelli (2013), global business environment has
different negative effects on business functions and operations of Tullow Oil Plc. Some
drawbacks are determine as used:
Lack of resources: It is biggest issues of global business environment which will effects
on entire operations and functions of company. Lack of time, human resource and cost is
negatively impact on business.
High number of competitions: At international level, nigh number of competition
introduce biggest issues which will influence on market share and productivity of company.
Relationship between global business environment and improvement of company's functions
and operations.
According to the Zhang and Huang, (2012) ,global business environment play essential
role in improving operations and functions of Tullow Oil Plc. There are different points that
presents international business environment has positive relation with an organisation. Some are
determine as under:
 It help an organisation in achieving long term goals and objectives internationally.
 With the help of international business environment company easily identify threats and
ways to covert it into opportunities (Benefits of global Business Environment, 2011).
 It will also help Tullow Oil Plc in determining business opportunities and threats which
will further support an organisation to maintain their operations smoothly.
 Global business environment provide direction for growth and success to entire
departments of company.
RESEARCH METHODOLOGY
Research methodology is important section for completion of research activities or tasks
within given time duration (Lasserre, 2017). In this part, different methods and approaches to
primary and secondary methods used by researcher to collect in-depth and accurate information
about the field of study. Some essential methods are determine as under:
Research philosophies: Interpretivisim philosophy will be applied in the research
because it assist in measuring the data or information efficiently which will further outputs in
arriving valid conclusion. On the other side, positivism philosophy is not applied in this project
because it not help a researcher in evaluating research systematically.
4

Data sources: For collecting accurate information about the research topic, there are
basically two types of data sources namely primary and secondary. Under primary source,
questionnaire is consider one of the best tool which will help a researcher to accumulate accurate
amount of information about the topic (Marchi, Maria and Micelli, 2013). On the other side, in
case of secondary source, books, journals, magazines and many other relevant methods included.
All these are essential for researcher to gather in-depth and accurate information related to the
topic.
Research design: The entire activities of project depends on the research design which is
followed by investigator for exploring the impact. It is mainly divided into three sections such as
descriptive, experimental and exploratory (Zhang and Huang, 2012). All these designs are useful
but according to the study, descriptive design is used because it is more appropriate for the topic
and via this, conclusion can be derived in effective manner.
Research ethics: It is most essential and important part for research project which is play
by researcher with purpose to complete whole research in more significant way (Peng, 2016).
There are some research ethics principles which should be used by researcher such as informed
consent, confidentiality and anonymity.
Research cost: It is one of the main part of research which is used by researcher to
complete research activities in allotted cost. Without accurate amount of capital a researcher can
not complete research activities or tasks in systematic manner (Voegtlin, Patzer and Scherer,
2012). Thus, for completion of research, sufficient amount of capital is require.
Sampling: For selecting sample size out of total population, there are two form of
sampling methods such as probability and non-probability. According to topic, non-probability
sampling method is used because it will help an organisation or researcher by saving time, cost
and resources (Popescu, 2013). On the other side, probability method is not suitable for this
study because it require maximum time, cost and resource of company. Thus, with the help of
non-probability sampling 60 respondents are taken into consideration.
Research reliability and validity: Research reliability is based on the carrying out of the
test instrument which name is survey questionnaire. It is consider one of the best tool which help
a researcher to overcome all issues effectively. It is also useful for investigator to accumulate
valid and reliable data about the topic.
5

DATA ANALYSIS
It will be done with the utilisation of thematic analysis. In this, different themes will be
developed in executing research activities effectively or systematically. It is a form of analytical
tool which will assist a researcher to analysis accurate data about the study (Salvatore, 2015).
The themes or patterns will be made each questions as this will assist the scholar or researcher in
minutely evaluating the response from respondents. In order to analysis data, questionnaire will
be prepared which are shown as below:
Questionnaire
Q1) Do you have any idea about an overview of the global business environment?
a) Yes
b) No
Q2) What are the main reason of Tullow Oil Plc for expanding their business operations and
functions in another country?
a) Increasing market share
b) Improving productivity
c) Enhancing relation with international clients
Q3) Is global business environment support an organisation to accomplish competitive
advantages?
a) Yes
b) No
Q4) What are the advantages of a global business environment upon functions and operations
of Tullow Oil Plc.
a) Increase sales and profit
b) Improved international relation
Q5) What are the relationship between global business environment and improvement of
company's functions and operations?
a) Positive
b) Negative
Q6) Does global business environment beneficial for company to maximise customer base by
providing quality products or services?
6

a) Yes
b) No
Q7) How can technological innovation assist a Tullow Oil Plc become globalised?
a) By communicating with competitors in other nations
b) By giving online opportunities to their customers
Q8) What are the negative impact of a global business environment on operations and functions
of Tullow Oil Plc?
a) Government rules and regulations
b) Overexploitation of resources
c) Additional cost of recruitment
Q9) How to overcome negative impact of global business environment?
a) Follow rules and regulations properly
b) Utilisation of proper communication channels
c) Others
Q10 Recommend different ways through which Tullow Oil Plc can easily enhance their
preferences at global level.
RESEARCH FINDINGS
In order to find accurate and reliable information from the respondents questionnaire will
be most suitable instrument which was prepared in the section of data analysis. Therefore, with
the help of these research findings are determine as below:
Theme 1: Overview of the global business environment
Q1) Do you have any idea about an overview
of the global business environment?
Frequency
Yes 50
No 10
7

Yes No
0
5
10
15
20
25
30
35
40
45
50
50
10
Frequency
Source: Survey Data
Interpretation: From the above given information, it has been concluded knowledge
among respondents about the overview of global business environment. 50 out of 60 respondents
are aware whereas 10 are not aware about this concept.
Theme 2: Main reason of company for expanding business functions and operations
Q2) What are the main reason of Tullow Oil
Plc for expanding their business operations and
functions in another country?
Frequency
Increasing market share 25
Improving productivity 20
Enhancing relation with international clients 15
8

Increasing market share
Enhancing relation with international clients
0
5
10
15
20
25
25
20
15
Frequency
Source: Survey Data
Interpretation: According to the above mentioned chart, it has been determined main
reason of Tullow Oil Plc for expansion of business operations and functions. 25 out of 60
respondents are agree as it help an organisation by increasing market share, 20 respondents have
knowledge as it improve productivity and remaining are agree as it enhance relation with
international client is main reason of company.
Theme 3: Effectiveness of global business environment
Q3) Is global business environment support an
organisation to accomplish competitive
advantages?
Frequency
Yes 45
No 15
9

Yes No
0
5
10
15
20
25
30
35
40
45
45
15
Frequency
Source: Survey Data
Interpretation: From the above given data, it has been summarised effectiveness of
global business environment for Tullow Oil Plc to accomplish competitive advantages within
given time and cost. 45 out of 60 respondents are agree whereas 15 are disagree according to the
same.
Theme 4: Advantages of global business environment
Q4) What are the advantages of a global
business environment upon functions and
operations of Tullow Oil Plc.
Frequency
Increase sales and profit 35
Improved international relation 25
10

Increase sales and profit
Improved international relation
0
5
10
15
20
25
30
35
35
25
Frequency
Source: Survey Data
Interpretation: From the above given graph, it has been determined benefits of global
business environment upon operations and functions of organisation. 35 out of 60 respondents
are agree as it help in increasing sales and profit whereas 25 are favour as international business
environment help them by improving global relation.
Theme 5: Relationship between global business environment and improvement of
organisation's functions and operations
Q5) What are the relationship between global
business environment and improvement of
company's functions and operations?
Frequency
Positive 45
Negative 15
11

Positive Negative
0
5
10
15
20
25
30
35
40
45
45
15
Frequency
Source: Survey Data
Interpretation: According to above given data, it has been concluded relationship
between global business environment and enhancement of company's functions and operations.
For this, 45 out of 60 respondents have positive perception whereas 15 are have negative
perception about the same.
Theme 6: Benefits of global businesses environment in maximising customer base
Q6) Does global business environment
beneficial for company to maximise customer
base by providing quality products or services?
Frequency
Yes 40
No 20
12

Yes No
0
5
10
15
20
25
30
35
40
40
20
Frequency
Source: Survey Data
Interpretation: According to the above graph, it has been summarised benefits of global
business environment on maximisation of customer base. For this, 40 out of 60 respondents are
said yes whereas 20 are said no because they believe as global business environment require
additional cost of requirement and need more time of company.
Theme 7: Importance of technological innovation for Tullow Oil Plc
Q7) How can technological innovation assist a
Tullow Oil Plc become globalised?
Frequency
By communicating with competitors in other
nations.
29
By giving online opportunities to their
customers.
31
13

By communicating with competitors in other nations.
By giving online opportunities to their customers.
28
28.5
29
29.5
30
30.5
31
29
31
Frequency
Source: Survey Data
Interpretation: According to the above given data, it has been concluded importance of
technological innovation for company to globalised their business functions and operations
successfully. 29 out of 60 respondents are said as it help them by communicating with
competitors in other nations whereas 31 respondents favour as it support them by giving online
opportunities to their customers.
Theme 8: Drawbacks of global business environment
Q8) What are the negative impact of a global
business environment on operations and
functions of Tullow Oil Plc?
Frequency
Government rules and regulations 20
Overexploitation of resources 15
Additional cost of recruitment 25
14

Government rules and regulations
Overexploitation of resources
Additional cost of recruitment
0
5
10
15
20
25
20
15
25
Frequency
Source: Survey Data
Interpretation: According to the above stated data, it has been concluded drawbacks of
global business environment on organisation's functions and operations of Tullow Oil Plc. For
this, 20 out 60 respondents are favour as government rules and regulations biggest drawback, 15
are said overexploitation of resources is main issue and remaining are said additional cost of
major problems of global business environment.
Theme 9: Ways to overcome drawbacks of global business environment
Q9) How to overcome negative impact of
global business environment?
Frequency
Follow rules and regulations properly 25
Utilisation of proper communication channels 30
Others 5
15

Follow rules and regulations properly
Utilisation of proper communication channels
Others
0
5
10
15
20
25
30
25
30
5
Frequency
Source: Survey Data
Interpretation: From the above given graph, it has been summarised different ways for
company to overcome negative impact of global business environment. For this 25 out of 60
respondent are favour as proper implementation of rules and regulations is best way, 30 are
favour as utilisation of accurate communication channel is essential and remaining 5 respondents
suggest other ways.
CONCLUSION AND RECOMMENDATIONS
Conclusion: From the above mentioned information, it has been concluded global
business environment has positive and negative impact on business's functions and operations.
As per the above given information, more than half of the population has knowledge about the
concept and importance of global business environment within an organisation. There are some
drawbacks of international business environment such as Government rules and regulations,
Overexploitation of resources, Additional cost of recruitment and others. In order to overcome
such issues some suggestion are provided to the company which are mention in recommendation
section.
Recommendation: As per the above given data, it has been recommended to the Tullow
Oil Plc to overcome drawbacks and issues of global business environment systematically. Some
effective and useful ways are determine as below:
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 In order to overcome issues related to government rules and regulations company should
follow it in proper manner.
 To overcome issue related to lack of resources Tullow Oil Plc should recruit knowledge
candidates, identify better funding resources where they can collect sufficient amount of
capital for doing business's operations and functions smoothly.
 Company should provide training to those workers who have lack of knowledge about
technological innovation. Thus, it will help an organisation to improve their operations
and functions systematically and successfully at global level.
17

REFERENCES
Books and Journals
Cavusgil, S. T. and Knight, G., 2015. The born global firm: An entrepreneurial and capabilities
perspective on early and rapid internationalization. Journal of International Business
Studies. 46(1). pp.3-16.
Gupta, 2013. Environment & PEST analysis: an approach to external business
environment. International Journal of Modern Social Sciences. 2(1). pp.34-43.
Hoskisson, R. E. and et. al., 2012. Competing for advantage. Cengage Learning.
Lasserre, P., 2017. Global strategic management. Macmillan International Higher Education.
Marchi, V. D., Maria, E. D. and Micelli, S., 2013. Environmental strategies, upgrading and
competitive advantage in global value chains. Business strategy and the
environment. 22(1). pp.62-72.
Peng, M. W., 2016. Global business. Cengage Learning.
Popescu, G. H., 2013. Macroeconomics, effective leadership, and the global business
environment. Contemporary Readings in Law and Social Justice. 5(2). p.170.
Salvatore, D., 2015. Managerial economics in a global economy. OUP Catalogue.
Voegtlin, C., Patzer, M. and Scherer, A. G., 2012. Responsible leadership in global business: A
new approach to leadership and its multi-level outcomes. Journal of Business
Ethics. 105(1). pp.1-16.
Zhang, A. and Huang, G.Q., 2012. Impacts of business environment changes on global
manufacturing outsourcing in China. Supply Chain Management: An International
Journal. 17(2). pp.138-151.
Online
Mohammed Julfekar Haider. 2010. Advantages of global Business Environment. [Online].
Available Through: <https://www.indiastudychannel.com/resources/126161-
Importance-Business-Environment.aspx >
Benefits of global Business Environment. 2011. [Online]. Available Through:
<https://www.toppr.com/guides/commercial-knowledge/business-environment/
importance-of-business-environment/>
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APPENDIXES
Research Proposal
TITLE:
“To investigate the benefits and drawbacks of a global business environment upon
functions and operations of an organisation”. A case on Tullow Oil Plc.
INTRODUCTION/BACKGROUND TO THE RESEARCH
Globalization refers to the process of integration and interaction among people,
businesses and governments worldwide. Under globalisation, global business environment is
main area which can be defined as the environment in various sovereign nations, with different
external factors to the home environment of company. It highly influence on decision making of
an organisation about resource's utilisation and capabilities (Apăvăloaie, 2014). The global
business environment includes political, social, economic, tax, regulatory cultural, technological
and legal aspects. For this research, chosen organisation is Tullow Oil Plc which is a
multinational oil and gas exploration company. It was founded by Dorothy Thompson in Tullow,
Ireland with its headquarters in United Kingdom. Along with this, global business environment
has different benefits and drawbacks on company's functions and operations by increasing
market share, reducing costs and become more competitive. It also has drawbacks for company
including international Laws and Regulations, Language and Culture etc. Thus, global business
environment has positive and negative impact on operations and functions of Tullow Oil Plc.
RESEARCH QUESTION
 What about an overview of the global business environment?
 What are the advantages of a global business environment upon functions and operations
of Tullow Oil Plc.
 What are the negative impact of a global business environment on operations and
functions of Tullow Oil Plc. What are the relationship between global business environment and improvement of
company's functions and operations?
RESEARCH AIM AND OBJECTIVES
19

Research Aim: Main aim of this research is “To investigate the benefits and drawbacks
of a global business environment upon functions and operations of an organisation”. A case on
Tullow Oil Plc.
Research Objectives: There are some important and valuable research objectives which help a
researcher to complete research systematically. Few are determine as below:
 To explore an overview of the global business environment.
 To examine advantages of a global business environment upon functions and operations
of Tullow Oil Plc.
 To ascertain negative impact of a global business environment on operations and
functions of Tullow Oil Plc. To identify relationship between global business environment and improvement of
company's functions and operations.
LIETERATURE REVIEW
A literature review refers to the process of reading, evaluating, summarizing and
analysing scholarly materials about a specific field of study. Purpose of literature review in
completion of research is to explore conflicts and gaps in previous studies (Harrison, 2013).
Therefore, it is more essential section in research which help a researcher in addressing all
research objectives systematically.
An overview of the global business environment.
According to the Marchi, (2013), globalisation is a three dimensional concept including,
phenomenon, process and philosophy. The global business environment can be explained as an
effective environment in different number of sovereign countries, with external factor of the
company. It can be classified into two parts such as internal and external environment of an
organisation (Global Business Environment, 2018). The external environment covers the
political, social, legal, technological, economic, tax and culture environments. In order to do
functions efficiently and effectively, companies operating globally must know the social
environment of host nation they are operating in.
20

Advantages of a global business environment upon functions and operations of Tullow Oil
Plc.
According to Todd Anderson, 2019, one of the main advantages of global business
environment for an organisation is it increase their sales and profits. It will also essential for
Tullow Oil Plc by reducing its dependency on their national and local economise. It also
beneficial for company by reducing operational cost and increasing market share.
Negative impact of a global business environment on operations and functions of Tullow Oil
Plc.
According to the Victoria Duff, 2019, global business environment also has a negative
influence on functions and operations of Tullow Oil Plc. There are certain issues of international
business environment for multinational organisation such as global laws and regulations,
language and culture etc.
Relationship between global business environment and improvement of company's functions
and operations.
According to the Maria, (2013), business environment has direct relation with
improvement of organisation's functions and operations. There are different ways that describe is
it directly influence on business operations and other activities by rising competition,
opportunities, investment level, technology and meeting with consumer expectations and taste
etc. Thus, all these are effective ways that help a Tullow Oil Plc to improve their functions and
operations as well as attract large number of customers by providing quality and accurate
quantity in oil and gas (What is Globalization ? Meaning and it’s Importance, 2018).
RESEARCH METHODOLOGY
Research methodology is refer as an effective process used by researcher to collect
reliable and valid data related to the study (Marchi, Maria and Micelli, 2013). There are different
methods applied by researcher are:
Primary and secondary source: These are introduce as main source of data collection in
research. In case of primary source, questionnaire will be used by investigator because it give
accurate information about the study (Rocha, 2012). On the other side, for collecting secondary
data different number of sources available for investigator such as books, articles, journals etc.
Therefore, both source of data collection is useful for accumulating reliable and in-depth
information from the respondents.
21

Research approach: It is consider as a type of research methodology which is classified
into two sections such as inductive and deductive. Both approaches are valuable but according to
study inductive approach will be used by researcher because it help them in drawing valid
conclusion related to the project (Rugman, Oh and Lim, 2012). On the other hand, deductive
approach is not appropriate according to the research because it not provide accurate conclusion
about the study.
ANTICIPATED OUTCOME
Global business environment is essential and provide different benefits to Tullow Oil Plc
such as increment in market share, reduction in costs etc. It will also help an organisation by
providing opportunities for them to expand their business operations and functions
internationally and retain strong position at market (Stahl and et. al., 2012).
GANTT CHART
It is a type of graphical presentation tool which is used by researcher with purpose to
identifying starting and ending time period for completion of research (Williamson and De
Meyer, 2012). This chart includes different activities which are determine as below:
22

REFLECTIVE STATEMENT
For accumulating accurate and reliable data about the topic, different number of research
methods used by researcher. Along with this, primary and secondary are consider best method
which will help an investigator to collect accurate data about the study. Questionnaire as a part of
primary research is used to collect reliable and valid data related to the topic. Literature review,
books, journals etc. are also applied to gather in-depth information about the impact of global
business environment.
In during the collection of data about the research topic I feel different issues such a lack
of confidence, poor response from respondents and many other. All these are highly effect on my
skills and knowledge about the topic. In order to overcome such issues and develop further
research I will take an effective actions.
23

Questionnaire is identify best instrument for accumulating accurate information about the
benefits and drawbacks of international business environment and its impact on business's
functions and operations. Thus, it is essential method but there is alternative method is also
available which name is interview. It is also useful for accumulating proper response from the
responds.
REFERENCES
Apăvăloaie, E. I., 2014. The impact of the internet on the business environment. Procedia
Economics and finance. 15. pp.951-958.
Harrison, A., 2013. Business environment in a global context. Oxford University Press.
Marchi, V. D., Maria, E. D. and Micelli, S., 2013. Environmental strategies, upgrading and
competitive advantage in global value chains. Business strategy and the environment.
22(1). pp.62-72.
Rocha, E. A. G., 2012. The impact of the business environment on the size of the micro, small
and medium enterprise sector; preliminary findings from a cross-country
comparison. Procedia Economics and Finance, 4, pp.335-349.
Rugman, A. M., Oh, C. H. and Lim, D. S., 2012. The regional and global competitiveness of
multinational firms. Journal of the Academy of Marketing Science. 40(2). pp.218-235.
Stahl, G. and et. al., 2012. Six principles of effective global talent management. Sloan
Management Review. 53(2). pp.25-42.
Williamson, P. J. and De Meyer, A., 2012. Ecosystem advantage: How to successfully harness
the power of partners. California management review. 55(1). pp.24-46.
Online
Global Business Environment. 2018. [Online]. Available Through:
<http://www.icmrindia.org/courseware/Global%20Business%20Environment/
Overview-Global%20Business%20Environ.htm/>
Todd Anderson. 2019. Global Business Advantages & Disadvantages. [Online]. Available
Through: <https://bizfluent.com/info-8172773-global-business-advantages-
disadvantages.html>
Victoria Duff. 2019. The Pros & Cons of Going Global With a Business. [Online]. Available
Through:<https://smallbusiness.chron.com/pros-cons-going-global-busines
40458.html>
What is Globalization ? Meaning and it’s Importance. 2018. [Online]. Available Through:
<https://www.managementstudyhq.com/globalization-positive-negative-impacts-of-
globalization.html>
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