A Marketing Report for the P-Cubed Free Multi-platform App

Running head: MARKETING MANAGEMENT
Marketing Management
Name of the Student:
Name of the University:
Author’s Note:

1MARKETING MANAGEMENT
Executive Summary
This is a marketing report for P-Cubed’s free multi-platform app, which won the “Next Tech
Girl Superhero” in 2018. The app is primarily intended to help the users to reduce the amount
of plastic pollution caused by them by offering them options for better quality recyclable
plastic products rather than the non-recyclable ones that they had been used to buying. The
report begins by offering an overview of the app, the key features or the aspects of the same
and the manner in which it is likely to help the customers or the users of the app. Next, a
situational analysis, comprising of a description of the market, target market, customer
demographics, SWOT analysis and PESTLE analysis had been conducted. The result of the
situational analysis clearly reveals the fact that the external business environment of Australia
is a congenial one for the app under discussion here. The report next outlines three marketing
and three financial objectives that the developers of the app can utilize in the beginning phase
of their business. Furthermore, for the effective achievement of this, product, price, place and
communication actions that the business can utilize have been recommended. Finally, the
report concludes by suggesting that for the effective measurement of the extent to which they
are being to achieve the marketing and financial objectives outlined by them for the app, the
matrix of Strategic Plan Development can be used.

2MARKETING MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
Overview of P-Cubed’s App......................................................................................................3
Situational Analysis...................................................................................................................4
Market Summary....................................................................................................................4
Target Market.........................................................................................................................4
Market Demography..............................................................................................................4
Market Segments....................................................................................................................5
PESTLE Analysis...................................................................................................................6
SWOT Analysis.....................................................................................................................7
Competitor Analysis...............................................................................................................8
Marketing Strategy.....................................................................................................................8
Mission Statement..................................................................................................................8
Marketing Objective...............................................................................................................8
Financial Objective................................................................................................................9
Target Market.........................................................................................................................9
Positioning..............................................................................................................................9
Marketing Tactics.....................................................................................................................10
Product Actions....................................................................................................................10
Pricing Actions.....................................................................................................................10
Distribution Actions.............................................................................................................10
Justification of the selection of the target market................................................................10
Communication Actions.......................................................................................................10
Further Research..................................................................................................................11
Controls....................................................................................................................................11
Conclusion................................................................................................................................11
References................................................................................................................................12

3MARKETING MANAGEMENT
Introduction
As opined by Charter (2017), the process of globalization or internationalization and
also the extensive usage of different kinds of innovative technologies have drastically
changed the nature of the world business world in the contemporary times. Baker and Saren
(2016) are of the viewpoint that in addition to greatly enhancing the business prospects of
different contemporary organizations these processes have at the same time greatly increased
the amount of competition faced by the diverse business enterprises. The net result of this is
that the contemporary business enterprises are increasingly resorting to the usage of different
kinds of strategies for the effective mitigation of the fierce competition faced by them in the
business market (Burns & Dewhurst, 2016). More importantly, one of the most important
measures used by the different business enterprises is the use of marketing as well as
promotional means for the products or services offered by them to the customers or the
consumers. In this regard, it needs to be said that the construct of marketing or promotion not
only enables the organizations to effective promote but at the same time market the products
or services offered by them to the consumers (Morschett, Schramm-Klein & Zentes, 2015).
Furthermore, the construct of promotion or marketing also helps the organizations to cascade
the relevant information regarding the products or services offered by them to the customers
so as to enhance the sale of the same.
According to Jenkins and Williamson (2015), the success or the failure of an
organization depends greatly on the kind of marketing or promotion strategies that the
concerned organization is following for the promotion or marketing of the products or
services offered by it. However, at the same time it needs to be said that the marketing
objectives or the tactics that an organization is utilizing should be in synchronicity with the
requirements of the external business environment in which the concerned organization is
operational (Hair Jr et al., 2015). More importantly, the organizations also need to take into
effective consideration the demands or the requirements of the customers and target the right
kind of customer base for the products or services that they are offering to the customers.
This is a marketing report for P-Cubed’s free multi-platform app, which is intended to help
the users to reduce the amount of plastic waste and thereby reduce the amount of pollution.
Overview of P-Cubed’s App
Lewis et al. (2017) are of the viewpoint that the problem of pollution is one of the
major wicked problems that the world is currently facing and the long term survival of the
world depends greatly on the extent to which the people are being able to resolve this wicked
problem. P-Cubed’s free multi-platform app, which was the winner of “Next Tech Girl
Superhero” award for the best app in Australia in 2018, is an app which aspires to do the
same. In this regard, it needs to be said that the app tries to create awareness among its users
regarding the amount of plastic waste that they are generating. More importantly, the app is
also likely to help the users to make better decisions regarding the choice of the products that
they purchasing. Furthermore, the app offers effective as well as adequate information to the
users regarding the nature of plastic which is being used for the manufacture of a particular
product, namely, recyclable or non-recyclable material and thereby helps in the reduction of
problem of plastic pollution. This is important because of the fact that non-recyclable plastic
is one of the major contributors towards environmental pollution. Moreover, the app had been
designed taking into effective consideration the young Queenslanders who are the major
customer base of the app. In addition to this, the app is likely to not only help the problem of

4MARKETING MANAGEMENT
plastic pollution but at the same mitigate the threat posed by the 8 trillion plastic wastes
which is polluting the water bodies of the world currently.
Situational Analysis
As opined by Smith (2016), situational analysis is important for the various
organizations because of the fact that it reveals insightful information regarding the
opportunities which galore them and also the threats that they face. The net result of this is
that the different organizations before formulating marketing objectives as well as targets
take into effective consideration the results of situational analysis of their organization or the
products or services offered by them to the customers (Lindgreen & Di Benedetto, 2017).
Market Summary
According to Schaltegger, Burritt and Petersen (2017), the market of plastic waste
conservation is a nascent one and there are very few organizations in Australia or for that
matter in the world itself which offer help to the customers regarding the amount of plastic
waste that they generate. In this regard, it needs to be said that although the national
government of the nation under discussion here has given the mandate that the organizations
and also the people need to reduce the amount of plastic or other kinds of wastes generated
by them yet there are very few organizations which offer help to the organizations or the
people regarding the same (Tullo, 2018). The only notable organizations in Australia which
offers help to the people and the other organizations regarding the same are Plastic
Collective, TerraCycle and others which had been operational for less than 5 years (Fraser,
2017). More importantly, neither Plastic Collective nor other organizations offers online app
based help to the people or the organizations (Lodhia, Martin & Rice, 2017). Thus, it can be
said that if the app under discussion here takes the help of effective marketing and
promotional strategies then it would be able to gain a significant amount of success in the
nation of Australia.
Target Market
The primary target market of the app under discussion here is the young people of
Queensland who are technologically savvy and also want to make a difference by reducing
the amount of plastic waste generated by them. Furthermore, the app is focusing this target
customer base because of the fact that the people belonging to this group are the ones who
conducts various kinds of market surveys before opting for any particular product or services
(Worm et al., 2017). Thus, it is likely that through the usage of this they would be able to
make the right kind of choices regarding the purchase of products which are made from
recyclable plastic materials that can be recycled and thereby the limited amount of damage is
caused to the environment. More importantly, taking the help of the “Rational model of
customer buying behavior” the developers of the app believe in the fact that the customers are
rational creatures (Homburg, Jozić & Kuehnl, 2017). The customers thus opt for the kind of
products or services which are mostly in synchronicity with the rational section of their brain
and also appeal to their logic (Wright, Wright & Kooli, 2016). In this regard, in needs to be
said that the developers of the app believe that there is an inherent desire among the present
generation of people that they want to save the planet in which they are dwelling. These in
short are some of the main reasons why the developers of the app under discussion here have
selected this target market.
Market Demography
The app will focus on the residents of the region of Queensland because of the fact
that in the recent times this particular region of Australia has emerged as one of the major

5MARKETING MANAGEMENT
consumers of plastic materials. More importantly, in the recent times it is seen that the people
of this region realising the danger which is being caused by the excessive plastic waste that
they are generating are taking various kinds of initiatives for the reduction of the damage that
they are causing to the environment (Tullo, 2018). The net result of this is that the app will
focus people belonging to the younger generation of people since they are the ones who in the
recent times have shown the maximum amount of initiative to save the planet and thereby do
the needful. Thus, it can be said that it is this behaviour of the customers or the younger
generation of people that the developers of the app under discussion here intend to use.
Market Segments
The below given table indicates the market segments on which the app will focus on
for the use of the app under discussion here-
People who want to
save the planet
People who want to
save money and
thus opt for the
materials made of
recyclable plastic
products
True believers
Age 18-24 25-34 18-30
Geographical
location
Queensland Queensland Queensland
Income Haven’t started
working yet
$10,000-$40,000 $20,000-$100,000
Values Want to protect the
planet and are
concerned regarding
its future
Opportunists and are
concerned about
saving their money
regarding of the fact
whether their actions
are causing any
damage to the planet
or not
Genuine believers in
the cause of the
planet
Technologically
savvy
Yes Yes Yes
Family Yes Yes Yes
The developers of the app will focus primarily on the individuals who belong to the
younger age bracket and genuine believe in contributing towards the cause of the planet.
Furthermore, recent researches have revealed the fact that the materials which are being made
from recyclable materials are much more cost effective in comparison to the ones that are
being made from non-recyclable materials (Kumar & Reinartz, 2018). This is likely to help
the developers of the app to attract the customers who are only concerned about saving
money and thus would opt for any kind of product or service rather than focusing on the
damage that the products or the services that they are using is causing to the environment or
the planet (Weinstein & Pohlman, 2015). Furthermore, at the present moment the developers
of the app want to restrict their services in the region of Queensland however once they have
developed a strong customer base in this region they would expand into the other parts of the
nation as well.

6MARKETING MANAGEMENT
PESTLE Analysis
Political Factors  The nation of Australia has a very stable government and it is
seen that the nation in the recent times has not faced any major
political struggles or turbulences (Baker, 2016)
 The nation is a member of the Commonwealth League of
nations and has close tie ups with the other nations of the world
(Australia.gov.au, 2019)
 The nation takes active initiatives for the reduction of
environmental pollution caused by the different organizations
and also the people (Tullo, 2018)
Economic Factor  The nation stands at the 2nd position in the world in terms of the
GDP or the wealth held by the individual people
(Australia.gov.au, 2019)
 The presence of large number of international business
enterprises in the nation like Woolworths Limited, Wesfarmers,
Amazon.com, Commonwealth Bank of Australia and others
renders economic stability to the nation (Australia.gov.au, 2019)
 The economic recession from which the majority of the nations
of the world are still reeling from had very little effect on the
national economy of the nation
Social Factors  The people of the nation are very concerned regarding the
damage that they are causing towards the environment as well
as the planet (Tullo, 2018)
 The different organizations of the nation are actively taking up
the wicked problem of pollution and ardently trying to resolve it
Technological
Factors
 Australia is one of the most technologically advanced nations of
the world
 More than 91.4% people of the nation take the help of one form
of technology or the other in their daily life (Australia.gov.au,
2019)
 The close tie-ups that the nation has with the other nations of the
world means that the nation is being able to utilize the
technological advancements of these nations
Legal Factors  The nation in the recent times has passed various legislations
like Environmental Protection Act and others to safeguard the
environment against the damage that the human beings and also
the various business enterprises are causing (Australia.gov.au,
2019)
 The different business enterprises and also the common people
are required to follow these stipulations or legislations in an
ardent manner
Environmental
Factors
 The nation is a signatory member of the Paris Agreement of
2016 (Australia.gov.au, 2019)
 The business enterprises are required to reduce the amount of
pollution or emission of harmful substances released by them by
more than 2.1% (Australia.gov.au, 2019)

7MARKETING MANAGEMENT
SWOT Analysis
Strength  There are very organizations or app for that matter which are
currently offering the kind of services to the customers that the app
under discussion here offers
 The online services offered by the app under discussion here is one of
the best aspects of the app which distinguishes it from the services
offered by its rivals
 The users of the app not only get the opportunity to contribute in a
significant manner towards the cause of the planet or the environment
but at the same time save a significant amount of their money through
the use of recyclable materials (Eggert et al., 2018)
Weakness  The app has not been able to get any sponsor till now and this is one
of the major weakness of it
 The app is designed keeping into perspective the customer base of the
young people who belong to the region of Queensland and this
significantly limits the market prospects of the app
 The lack of market presence of the app under discussion here is likely
to reduce the market prospects of the app (Wirtz et al., 2016)
Opportunity  The people of Australia have shown an inclination to contribute in a
substantial manner towards the cause of the environment
 The app can associate it with the other leading organizations which
are selling materials or products manufactured from recyclable plastic
materials to enhance its prospects (Katsikeas et al., 2016)
 The lack of competition in this sector actually acts an opportunity for
the developers through which they can monopolize the concerned
business market of Australia (Aghazadeh, 2015)
Threat  The narrow customer base that the developers of the app have
selected actually as a threat for the developers of app in the longer run
(Gregory, Ngo & Karavdic, 2017)
 The app faces a significant amount of competition from the
organization Plastic Collective which offers similar kind of services
to the customers of Australia

8MARKETING MANAGEMENT
Competitor Analysis
P-Cubed’s free
multi-platform
app
Plastic
Collective
Remondis TerraCycle
Value
Proposition
High quality of
service, less
charge, the
customers get
the opportunity
to save money
The machines
sold by them are
cost effective,
the customers
can make money
through the sale
of recyclable
materials made
by them from
plastic
Cost effective,
has active tie-ups
with the different
brands
Cost effective,
the customers get
the opportunity to
convert the
useless plastic
products that they
have got into
useful products
that they can sell
Key Areas
Served
Queensland,
Australia
Australia Worldwide Worldwide
Customer
Base
Young people of
Queensland
People of all age People of all age People of all age
Online
Presence
Yes No Yes Yes
Customer
Perception
Good Good Excellent Good
Marketing Strategy
Bell, Bryman and Harley (2018) have articulated the viewpoint that marketing
strategy can be defined as the strategies or the tactics which are being used by an organization
to effective market as well as promote the products or services that it is offering to the
customers. More importantly, it is seen that the construct of marketing is being used by the
different business enterprises to cascade information regarding the products or services
offered by them to the customers (Smith, 2016).
Mission Statement
The mission of the developer of the app is to offer the best quality help to the users
through which they can make a positive difference to the environment and also the planet.
More importantly, the users of the app under discussion here would also be able to problem
of plastic pollution and also resolve the problem of pollution in an effective manner.
Marketing Objective
The developers of the app under discussion in the initial or the primary phase can take
the help of the following marketing objectives-
1. To enhance the brand image as well as the brand awareness of the users of the
customers regarding the app and also the nature of services that they are offering to
the customers. This would require the developers of the app under discussion here to
effectively promote the services offered by them and also the likely benefits that the
users are going to derive through the active usage of the concerned app (Schaltegger,
Burritt & Petersen, 2017).

9MARKETING MANAGEMENT
2. The second marketing objective that the developers of the app under discussion here
can take the help of for the enhancement of the prospects of their app is to focus on
increasing the sale of the app. This would require the developers of the app to
collaborate or associate themselves with some of the reputed organizations which are
currently offering recycled plastic products to the customers (Lindgreen & Di
Benedetto, 2017).
3. The developers of the app in order to gain success would also have to focus on the
aspects of customer relationship and also customer engagement. The developers can
do so by offering live chat options to the customers wherein they can get their queries
addressed and also give their opinion regarding the manner in which the developers of
the app can further enhance the quality of the app and its effectiveness (Hair Jr et al.,
2015). Thus, the third marketing objective of the app under discussion here should be
to increase customer engagement and also to maintain an effective relationship with
them.
Financial Objective
The financial objectives that the developers of the app can focus on in the initial phase
are listed below-
1. The first financial objective of the developers of the app should be to generate enough
revenue so as to meet the cost of manufacture of the app and also the amount of
capital that they had invested for the establishment of the business venture. However,
at the same time it needs to be said that this would require the developers of the app to
take the help of effective marketing campaigns and strategies.
2. The second financial objective of the developers of the app should be to enhance the
revenue generated by them by more than 5% so as to become profitable. However, it
needs to be said that this would require the developers of the app to invest a
substantial amount of capital into the venture so as to popularize it or to get investors
who would do so on behalf of them (Jenkins & Williamson, 2015). More importantly,
the constructs of marketing and promotion would once again play a significant role
for the achievement of this financial objective.
3. The third financial objective that the developers of the app under discussion here
should focus on is to establish a more diversified source of revenue. This would
require the developers of the app to offer more services to the customers in addition to
the one which they are already offering.
Target Market
The developers of the app are likely to make a significant progress by initially
focusing on the young individuals of Queensland who are technologically savvy and feel that
it is their responsibility to save the planet and also the environment. In this regard, it needs to
be said that the developers of the app can begin by focusing on this segment of the population
and once they had tasted success then they can expand their customer or target market.
Furthermore, the developers are currently focusing only on plastic waste and the recycling of
it which in the latter times can easily be extended to the other forms of pollution.
Positioning
The developers of the app can begin by positioning their app as the one which is not
only cost effective but at the same time offers them quality services regarding the manner in
which they can choose the plastic products that are environmentally friendly. For the
effective achievement of this purpose the developers can utilize the strategy of cost
leadership. In this regard, it needs to be said that the app through the use of this strategy

10MARKETING MANAGEMENT
would be able to offer the best quality services to the customers and that too at very
affordable prices (Homburg, Jozić & Kuehnl, 2017).
Marketing Tactics
Worm et al. (2017) have articulated the viewpoint that the marketing tactics are the
measures that the different business enterprises use to not only market or promote the
products or services that are being offered by them in the best possible manner but also to
enhance the sale of the same. The effective utilization of marketing tactics often requires the
organizations to take into consideration the aspects of cost, the value proposition of the
products or services that they are offering, the distribution process required for the same and
others (Lodhia, Martin & Rice, 2017).
Product Actions
The developers would have to emphasis on the key attributes or the value proposition
of the app that they are offering to the users, namely, the environmental friendliness of the
app, the opportunity to mitigate the damage to the environment, the chance to reduce plastic
pollution and others. The customers in order to use these services would have to subscribe to
the app under discussion here.
Pricing Actions
The developers of the app are likely to gain significantly through the use of the cost
leadership strategy. This is important because of the fact that there are various organizations
in Australia like Plastic Collective, TerraCycle which have already established themselves
and are extremely popular among the customers (Tullo, 2018). Thus, the developers can
begin by first capturing the customer base and later on enhancing the cost of the services
offered by them.
Distribution Actions
The developers of the app would have to register themselves with the Cyber
Department of Australia and also form collaboration with Google so that the customers can
download the app from their mobile phones (Lewis et al., 2017). Furthermore, the developers
can also create their own website through which the users would be able to get access to the
services offered by them.
Justification of the selection of the target market
The app had been designed keeping into perspective the young people of Queensland
and their requirements. More importantly, the region under discussion here in the recent
times has shown the maximum amount of initiative to mitigate the adverse effects of the
wicked problem of plastic pollution (Fraser, 2017). Furthermore, recent researches have
shown the fact that the young people are the ones who are taking the maximum amount of
initiative to address the problem of pollution (Lodhia, Martin & Rice, 2017). In addition to
these, the technologically savvy nature of these individuals acts as a boon for the app under
discussion here. These in short are some of the major reasons why this particular segment of
the population has been selected as the target market for the app.
Communication Actions
For the process of cascading important information regarding the app and also the
services offered by them the developers can utilize the strategy of digital marketing and
thereby use the different social media platforms like Facebook, Twitter and others (Kumar &
Reinartz, 2018). In addition to these, the developer can also communicate with the customers

11MARKETING MANAGEMENT
over their official website and also through the usage of traditional forms of promotion like
newspapers, television, radio and others (Smith, 2016).
Further Research
The field of plastic waste conversion is a nascent one and the net result of this is that
substantial amount of research work has not been conducted on this topic. However, the
initiative taken by the developers of the app under discussion here and also the nature of
services that they are offering to the customers is likely to encourage many scholars and
researchers to take up research in this sector. The developers of the app can use these
research works and also conduct marker researches of own to understand the market trends,
customer demands or expectations and others factors to further enhance the quality of
services offered by them (Gregory, Ngo & Karavdic, 2017). More importantly, this would
also offer the developers of the app to further enhance their customer base and thereby the
prospects of their business.
Controls
The developers of the app in order to ensure that their business is achieving the
marketing and financial objectives which they have outlined can take the help of the strategic
plan development matrix. For the effective use of this, the developers would have to outline
several small milestones, like the enhancement of the revenue earned by the organization,
achievement of competitive advantage and others (Jenkins & Williamson, 2015).
Furthermore, setting a timeframe for the achievement of these milestones is also important
and the individuals of the business who are likely to play important roles for the achievement
of each of the milestones ought to be notified (Charter, 2017). For the effective
implementation of this matrix, the developers of the app can take the help of Lewin’s change
management model through the use of which the developers can make the employees
understand the need for such a matrix, offer training to them to use the matrix and also
integrate the matrix within the culture of the business (Burns & Dewhurst, 2016).
Conclusion
To conclude, the business world in the contemporary times has undergone a
significant amount of change and this can be attributed to the processes of globalization, the
impact made by technology and others. The net result of this is that the amount of
competition that the business enterprises are currently facing is way more than that faced by
the business enterprises of the earlier times and in order to mitigate the effects of this fierce
competition, the enterprises are increasingly resorting to the use of effective marketing and
promotional strategies. However, for the effective use of the marketing strategies, the
organizations need to take into consideration the requirements of the business environment in
which they are operational and also the needs or the demands of the customers. It is on the
basis of these factors that the organizations need to formulate their marketing as well as
financial objectives and also the strategies for the achievement of the same. In addition to
these, the organizations at the same time need to formulate effective product, price,
communication, distribution and other kinds of actions for the goods or services that they are
offering to the customers so as to enhance their chances of gaining success. These aspects of
the process of marketing become apparent from the above given marketing report of P-
Cubed’s free multi-platform app.

12MARKETING MANAGEMENT

13MARKETING MANAGEMENT
References
Aghazadeh, H. (2015). Strategic marketing management: Achieving superior business
performance through intelligent marketing strategy. Procedia-Social and Behavioral
Sciences, 207, 125-134.
Australia.gov.au, (2019). Australia Home. (online). Retrieved from
https://www.australia.gov.au/
Baker, M. J. (2016). What is marketing?. In The Marketing Book (pp. 25-42). Routledge.
Baker, M. J., & Saren, M. (Eds.). (2016). Marketing theory: a student text. Sage.
Bell, E., Bryman, A., & Harley, B. (2018). Business research methods. Oxford university
press.
Burns, P., & Dewhurst, J. (Eds.). (2016). Small business and entrepreneurship. Macmillan
International Higher Education.
Charter, M. (2017). Greener marketing: A responsible approach to business. Routledge.
Eggert, A., Ulaga, W., Frow, P., & Payne, A. (2018). Conceptualizing and communicating
value in business markets: From value in exchange to value in use. Industrial
Marketing Management, 69, 80-90.
Fraser, D. A. (2017). Bioplastics and their integration into the packaging waste stream, in the
region of Victoria, Australia. In SENG 2017: Sustainable Engineering Society
Conference: Engineering Sustainable Cities (p. 24). Engineers Australia.
Gregory, G. D., Ngo, L. V., & Karavdic, M. (2017). Developing e-commerce marketing
capabilities and efficiencies for enhanced performance in business-to-business export
ventures. Industrial Marketing Management.
Hair Jr, J. F., Wolfinbarger, M., Money, A. H., Samouel, P., & Page, M. J. (2015). Essentials
of business research methods. Routledge.
Homburg, C., Jozić, D., & Kuehnl, C. (2017). Customer experience management: toward
implementing an evolving marketing concept. Journal of the Academy of Marketing
Science, 45(3), 377-401.
Jenkins, W., & Williamson, D. (2015). Strategic management and business analysis.
Routledge.
Katsikeas, C. S., Morgan, N. A., Leonidou, L. C., & Hult, G. T. M. (2016). Assessing
performance outcomes in marketing. Journal of Marketing, 80(2), 1-20.
Kumar, V., & Reinartz, W. (2018). Customer relationship management: Concept, strategy,
and tools. Springer.
Lewis, H., Gertsakis, J., Grant, T., Morelli, N., & Sweatman, A. (2017). Design+
environment: a global guide to designing greener goods. Routledge.
Lindgreen, A., & Di Benedetto, C. A. (2017). The future of Industrial Marketing
Management. Industrial Marketing Management, 67(November), 1-4.

14MARKETING MANAGEMENT
Lodhia, S., Martin, N., & Rice, J. (2017). Extended Producer Responsibility for waste
televisions and computers: A regulatory evaluation of the Australian
experience. Journal of Cleaner Production, 164, 927-938.
Morschett, D., Schramm-Klein, H., & Zentes, J. (2015). Strategic international
management (pp. 978-3658078836). Springer.
Schaltegger, S., Burritt, R., & Petersen, H. (2017). An introduction to corporate
environmental management: Striving for sustainability. Routledge.
Smith, B. (2016). Nature and Geography: Tragic Voids within Marketing Textbooks and the
External Business Environment. In Global Perspectives on Contemporary Marketing
Education(pp. 47-64). IGI Global.
Tullo, A. H. (2018). Fighting ocean plastics at the source. Chemical & Engineering
News, 96(16), 29-34.
Weinstein, A., & Pohlman, R. A. (2015). Customer value: a new paradigm for marketing
management. In Proceedings of the 1997 Academy of Marketing Science (AMS)
Annual Conference (pp. 132-133). Springer, Cham.
Wirtz, B. W., Pistoia, A., Ullrich, S., & Göttel, V. (2016). Business models: Origin,
development and future research perspectives. Long range planning, 49(1), 36-54.
Worm, B., Lotze, H. K., Jubinville, I., Wilcox, C., & Jambeck, J. (2017). Plastic as a
persistent marine pollutant. Annual Review of Environment and Resources, 42, 1-26.
Wright, L. T., Wright, R., & Kooli, K. (2016). Business marketing concepts and
cases. Journal of Business & Industrial Marketing, 31(8), 1017-1018.