Research Proposal on Negative Impact of Modern Day Technology on Retail Organizations

This research proposal aims to investigate how retail organizations in the UK suffer from the negative impact of modern day technology, with a focus on Toys "R" Us. The objectives of the research include evaluating the concept of advancement in technology, examining how technology affects company productivity, identifying challenges associated with modern day technology, and providing recommendations to mitigate its negative effects.

Research Proposal

TABLE OF CONTENTS
1. INTRODUCTION.......................................................................................................................1
1.1 Research topic.......................................................................................................................1
1.2 Importance of problem..........................................................................................................1
1.3 Aim of the research...............................................................................................................1
2. OBJECTIVES OF THE RESEARCH.........................................................................................1
Research Objectives....................................................................................................................1
Research Questions.....................................................................................................................1
3. RESEARCH METHODOLOGY.................................................................................................2
4. LITERATURE REVIEW............................................................................................................2
REFERENCES................................................................................................................................3

1. INTRODUCTION
1.1 Research topic
TOPIC: “To investigate on how the retail organisations across UK suffer from the
negative impact of modern day technology. A study on Toys “R” Us.
Modern day technology is linked with the speed and efficiency which eventually leads to
negative issues for the company. Toys “R” Us is referred to as an international clothing, toy and
baby product retailer company which was founded in the year 1948. This company was founded
by Charles Lazarus and tends to serve worldwide.
1.2 Importance of problem
This topic is important because it is considered to be as the wide topic and in turn it helps the
company in examining how advancement within the technology adversely affects the functioning
of the UK Company. This study is important for my personal as well as academic interest.
1.3 Aim of the research
“To investigate on how the retail organisations across UK suffer from the negative impact of
modern day technology. A study on Toys “R”Us.”
2. OBJECTIVES OF THE RESEARCH
Research Objectives
 To critically evaluate the on the concept of advancement within the modern day
technology.
 To investigate how modern day technology adversely affect the company productivity.
 To determine the challenges linked with the of modern day technology.
 To evaluate the appropriate recommendation to eliminate the negative effect of modern
day technology.
Research Questions
 What is on the concept of advancement within the modern day technology?
 How modern day technologies adversely affect the company productivity?
 What are the challenges linked with the of modern day technology?
 What is the appropriate recommendation to eliminate the negative effect of modern day
technology?
3. RESEARCH METHODOLOGY
PARTICULARS METHODS
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Research methods Qualitative research methods
Research philosophy Interpretivism philosophy
Research design Descriptive research design
Research approach Inductive approach
Data collection Primary and secondary source of data
collection
Sampling Random probabilistic sampling
Data Analysis Thematic analysis
4. LITERATURE REVIEW
Mustafa and Yaakub, (2018) sought to determine the fact that, modern day technology is
linked with the speed and efficiency. It is significant in improving the performance and
productivity of the organization. It is significant in better cost efficiency and improved
communication. Asamoah and Andoh-Baidoo, (2018) argued that, one of the key negative
impact associated with the modern day technology is that it leads to increase in the ease of
working and automation of the work which in turn results in the low degree of employment
opportunity for the people. This can adversely affect the livelihood of the individual
person. Lack of skilled workers to use technology is another challenging issue for the company.
Prester, Buchmeister and Palcic, (2018) stated that, modern day technology also results in the
physical disconnection of the company with the customers because of the availability of the
online shopping. Reduced degree of interpersonal communication because of the online shopping
eventually leads to reduced information associated with the needs and want of customers.
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REFERENCES
Books and Journals
Asamoah, D. and Andoh-Baidoo, F.K., 2018. Antecedents and outcomes of extent of erp systems
implementation in the Sub-Saharan Africa context: A panoptic perspective.
Mustafa, H.K. and Yaakub, S., 2018. Innovation and technology adoption challenges: Impact on
SMEs’ company performance. International Journal of Accounting, 3(15), pp.57-65.
Prester, J., Buchmeister, B. and Palcic, I., 2018. Effects of advanced manufacturing technologies
on manufacturing company performance. Strojniski Vestnik-Journal of Mechanical
Engineering, 64(12), pp.763-772.
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