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Marketing and Communications in British Heart Foundation : Report

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Added on  2020-01-23

Marketing and Communications in British Heart Foundation : Report

   Added on 2020-01-23

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A study on Marketing and communicationsCase of British Heart Foundation
Marketing and Communications in British Heart Foundation : Report_1
Executive Summary For any kind of company, a small or a big scale company maintain a marketing plan is very much important. In this given study we have conducted a marketing plan for British Heart Foundation where the main was to raise fund for the company so that they can serve their customers in a better manner. The marketing plan has prepared to keep in mind the target audience along with a proper segmentation. A brief financial plan has been provided keeping in mind the major requirements to raise the funds. Based on the marketing plan recommendation has also been provided so as to make it influential for the upcoming times.
Marketing and Communications in British Heart Foundation : Report_2
Table of ContentsExecutive Summary.........................................................................................................................1Part 1................................................................................................................................................3Introduction..................................................................................................................................3Company Overview.....................................................................................................................3Current marketing situation analysis............................................................................................3Marketing Objectives...................................................................................................................5Segmentation, targeting and Positioning.....................................................................................6Segmentation............................................................................................................................6Targeting..................................................................................................................................7Positioning................................................................................................................................7Tactics and actions.......................................................................................................................7Budget..........................................................................................................................................9Control.......................................................................................................................................10Conclusion.................................................................................................................................12Part 2: Communication plan..........................................................................................................12Use of Aida................................................................................................................................12Target Audience Identification..................................................................................................13Storyboard..................................................................................................................................13
Marketing and Communications in British Heart Foundation : Report_3
References......................................................................................................................................15
Marketing and Communications in British Heart Foundation : Report_4

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