The study concludes that advanced technology plays a crucial role in the development of products, particularly smartphones. The data collected shows a high demand for technologically upgraded products in the market, encouraging organizations to invest more in research and development. It is recommended that businesses focus on their R&D process to develop more upgraded products and consider introducing new products every 6 months to maintain demand and allow for more effective product introduction. The study's findings can be applied to other products such as automobiles, laptops, and computers.