The Business management

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Business management
[Type the document subtitle]
3/19/2020
student name

Business management 1
Contents
Introduction................................................................................................................................2
Investigate the topic...................................................................................................................4
Objectives...................................................................................................................................4
Research questions.....................................................................................................................4
Rationale of the project..............................................................................................................5
Ethical considerations................................................................................................................5
Literature review........................................................................................................................6
Research methodology...............................................................................................................8
Data analysis..............................................................................................................................9
Likely outcomes.......................................................................................................................10
Conclusion................................................................................................................................11
References................................................................................................................................12

Business management 2
Introduction
Research work represents a creative and systematic analysis for enhancement of human
knowledge and overall knowledge of culture and society. Considering this piece of work, the
focus will be to analyse the buying behaviour pertaining to the factors that could be
responsible for the change in buying behaviour of the consumers while purchasing a
smartphone (Hie & Shabrin, 2017).
Global trends pertaining to mobile purchase and use by the consumers has been changing
since years and have reached to all aspects of impacting the lives of consumers. The trend
reflects that mobile devices or smartphones have become modern life fixture. To the extent
that individuals have not been able to reflect their abilities without mobile devices access and
use smartphones in order to Participate in society activities and today’s economic with full
spectrum (Martins & Costa, 2019). The smartphone continue to Offer various new
opportunities and has been helping to innovate and inform the markets towards growth. The
statistics of last 10 years reflect that the sale of the smartphones have increased from 296.65
million in 2010 21560.85 million in 2020. As presented below the growth of global
smartphone sales have reflected the telecommunication sector growth and consumer
behaviour towards smartphone purchase and consumption (Craig & Douglas, 2015).

Business management 3
Figure 1: (Source: (statista, 2020)
Key drive that has impacted the consumer behaviour towards smartphone our innovative use
And ability of the product to fulfil consumer needs pertaining to entertainment, getting social,
e-commerce activities, payment mode, social factors, social status.