The Assignment on Professional Business Skills

RUNNING HEAD: PROFESSIONAL BUSINESS SKILL
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Professional Business Skills

Professional Business Skills
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Table of Contents
1.0 Introduction..........................................................................................................................2
2.0 Oppo.....................................................................................................................................2
2.1 One aspect the company excels........................................................................................2
2.2 Another aspect the company excels.................................................................................3
2.3 Criticism......................................................................................................................3
3. 0 Conclusion & Recommendation.........................................................................................3
4.0 References (Harvard)...........................................................................................................3

Professional Business Skills
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1.0 Introduction
OPPO mobile communications operate in the consumer electronics industry and are China
based company launched in 2008. Oppo offers a range of smartphones, smart devices and
internet services such as OPPO+ and OPPO cloud. The company has a presence in 40
countries and majorly focus on innovation with its six research institutes. The mobile industry
in Australia is growing as the industry contributes to nearly $23 billion of the total GDP of
Australia. By 2030 the industry will contribute approximately 3.1% of GDP (Patzold, 2019).
The smartphone users in Australia are 75 percent and that most of the users prefer Samsung
and Apple. In the mobile industry in Australia, Samsung captured 24.93% of market share
and Oppo had a market share of 3.68% in Australia in 2019. The sales of smartphones in
Australia are increasing year on year as in 2018 sales increased by 11 percent as 9.2 million
smartphones sold in Australia (Oppo,2019). The report consists of a brief introduction about
OPPO mobile and the areas where the company excels and criticism that the company faced
in its business operations.
2.0 Oppo
Oppo phones mainly aim to offer innovative products with classic designs to their customers.
In this competitive environment, the company gains a competitive advantage because of its
innovative or newer products and affordable prices. Oppo mobile is the fifth largest
smartphone manufacturer in the world and dedicated to providing products that are fused
with innovative and creative technology. Further, the brand focuses on bringing the delightful
digital experience to its target customers. Oppo mobiles are in trends because it gives
different features and updated features to young people at affordable prices before any other
brand in the market (Oppo,2019).