Online Retail Audit: Consumer Behavior Strategies of Apple Inc.

Running head: ONLINE RETAIL AUDIT
ONLINE RETAIL AUDIT
Name of the Student
Name of the University
Author Note

1ONLINE RETAIL AUDIT
EXECUTIVE SUMMARY
The following report has shed light on the effectiveness of the consumer behavior strategies that
have been observed to be influencing the purchase decision of the clients of one of the major
technological companies of America, Apple Inc. The report had undertaken a discussion on the
several theories of consumer behavior like the theory of cognitive learning, the theory of the
approach-approach motivational conflict, the theories of consumption and self and the Freudian
theory of consumer behavior.

2ONLINE RETAIL AUDIT
Table of Contents
Introduction..........................................................................................................................3
Cognitive Learning..........................................................................................................3
Approach-approach Motivational Conflict......................................................................4
Consumption and Self......................................................................................................5
Freudian Theory...............................................................................................................6
Conclusion...........................................................................................................................7
References............................................................................................................................8