Dynamic Strategy and Disruptive Innovation

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DYNAMIC STRATEGY AND
DISRUPTIVE INNOVATION

Executive summary
This overview will consists of vision, mission and the company`s recent development through
the development of stakeholders. This report also brings and highlights few challenges and its
related industry trends and its effect on the promotional activities of the companies, who uses
this platform. The stakeholder analysis is based on competitive threat, potential cooperative, and
actual behavior. The level of competitiveness depends on the power that they impose and the
level of interest, stakeholder has in the operation of the business. A stakeholder is a person or
group of people that affect the business either directly or indirectly. The identified stakeholders
while viewing the operational interruption are government, competitors, customers, and
advertisers are continued for the analysis concern too. Social media marketing has been
forwarding towards a phase where it earns its maximum revenues through advertisements
because it has maintained a sense of trust between brand and the customer.

Contents
Executive summary.................................................................................................... 1
Introduction................................................................................................................ 3
Stakeholder View........................................................................................................ 4
Stakeholder Analysis for four prior stakeholder group...............................................6
Government association.......................................................................................... 8
Customers and users on Facebook..........................................................................8
Conclusion.................................................................................................................. 8
References............................................................................................................... 10

Introduction
This report discuses regarding the stakeholders view for the Facebook and also their analysis on
the basis of their priority. Facebook is renowned social networking website introduced by Mark
Zuckerberg. While determining the stakeholder of Facebook on the basis of ownership, it is seen
that as of January 2013, different stakeholders are as per their holding in their ownership such as
Facebook employees for 25 percent, Accel partners for 11.4 percent, Dustin Moskovitz for 7.6
percent, Sean Parker for 4 percent, Peter Thiel for 2.5 percent, Digital technologies for 5.5
percent, and Elevation Partners for 1.5 percent (Forsythe et al., 2016). More than 1.52 billion
daily users, Facebook has always remained networking site, which is one of the rewarding
technological sector stocks for shareholders after generating a return of 373.9 percent from its
IPO. The company is the fastest to reach a near market capitalization valued at $250 billion
while achieving the marking with three of IPO and boosts till $472.79 billion (Forsythe et al.,
2016).
While undertaking the e-commerce link, Facebook can be accessed on both web interface and
the mobile application and web interface permitting them to connect it worldwide (Forsythe et
al., 2016). Recent trends include genuine engagement, sales enablement, customer service, and
AI (García, Grima, and Benau, 2015).
The main vision of Facebook is to settle connection between family, friends and other people. It
is used to explore the related events and news going in the world. While sharing, it is essential to
update them. The organization`s mission is to delegate people, which can empower to create the
world and make it more connected (García, Grima, and Benau, 2015). It is seen that
organization`s vision and mission acts as an motivation to employees while representing the
culture. With the recent development, the organization has been focusing in the direction of