Dynamic Strategy and Disruptive Innovation for Facebook: A Stakeholder View

Running Head: MANAGEMENT 0
DYNAMIC STRATEGY AND
DISRUPTIVE INNOVATION

MANAGEMENT 1
Executive Summary
Facebook is well known for its ease in using online services from its incorporation i.e. 2004.
The company vision is to engage people to use Facebook to stay connected with family and
friends and discover new things in the world to share what is significant for them. The
company stakeholders have a great impact on business operations and strategic directions. In
reference to Facebook, these include Facebook users, government, advertisers, competitors,
employees, managers, owners, society and so forth. A diagram is also prepared in the report
showing all with connections to one node.
The behaviour, motives and possible coalition is also identified to the top four stakeholders
identified includes government, Facebook users, competitors and advertisers. All these
stakeholders will fall within the Swing, Offensive, Defensive and Hold category for the
assignment 2.

MANAGEMENT 2
Table of Contents
Introduction................................................................................................................................3
Stakeholder View.......................................................................................................................4
Stakeholder Analysis for four selected stakeholder groups.......................................................6
Conclusion..................................................................................................................................8
References..................................................................................................................................9