Dynamic Strategy and Disruptive Innovation

DYNAMIC STRATEGY AND
DISRUPTIVE INNOVATION

Executive summary
This report undertakes to view the vision, mission, and the organisational current development
during the enhancement of stakeholders. The report highlights several challenges faced by the
Facebook, the related industry trends, and its influence on promotional conductions of company,
who actually uses platform. It is seen that the stakeholder analysis is evaluated on the basis of
few traits such as potential cooperative, actual behaviour and the competitive threat. The
measure of competitiveness depends on power, which is imposed with certain level of
stakeholder operation and level of interest. A stakeholder influences the business in one or the
other way. The found stakeholders are viewed as customer’s user promoter advertisers,
government association, and competitors. Facebook allow the users to access the e commerce
link by both web interface and by using a Facebook application, which allow them to connect
with the world. Certain of the current trends associated with Facebook includes honest
engagement, enablement of sales, AI, and customer care service. The particular social media site
is heading towards the phase where it can get highest income by advertisements as the customers
have the sense of trust for the brand.

Contents
Executive summary.......................................................................................................... 1
Introduction.................................................................................................................... 3
Stakeholder View............................................................................................................ 4
Stakeholder Analysis for four different prior stakeholder groups...................................................5
Conclusion..................................................................................................................... 8
References..................................................................................................................... 9

Introduction
In this particular report, the view of stakeholders about Facebook and associated analysis based
on their priority will be discussed. Facebook has been introduced by Mark Zuckerberg as the
social networking website (Martin, 2017). While describing the shareholder of Facebook
according to the ownership, it has been identified that till January 2013, many shareholders are
according to their position in their possession for example employees of Facebook s for nearly
25 per cent, Accel associates for around 11.4 per cent, the Dustin Moskovitz for nearly 7.6 %,
the Sean Parker for four per cent, Peter Thiel for nearly 2.5 per cent, the Digital technologies for
5.5 %, and the Elevation Associates for 1.5 %. This social networking site has always remained
famous with around 1.52 billion or more daily users, and become one of the worthwhile
technological area stocks for different shareholders after producing a 373.9 per cent return from
its IPO. This social networking site has become the fastest growing site and reached to $250
billion valued near market capitalization and increases till $472.79 billion, while attaining the
marking by means of three IPO (Vorvoreanu, 2009).
Setting the connection among family, friends and other individuals, Is the main vision of this
social media site. Facebook can be used to get the news about the world and explore different
events, although the customers must update them before sharing o tither people (She and
Michelon, 2019). One of the main goals of Facebook is to delegate individuals, which can help
in creating the world and connect people more easily (Van Wissen and Wonneberger, 2017).
While demonstrating the culture the vision and mission work as the motivation for the
employees. With the recent development, the organization is now concentrating towards
increased reality, video metric modernizes, value optimization, and tool to make videos.
Facebook also experiencing some challenges, for example the government is creating problems