Deconstructing the Business of Abundant Produce Commercial Company

Running head: THINK BIG
Deconstructing the business of Abundant Produce Commercial Company
Name of the student:
Name of the university:
Author note:

1
THINK BIG
Executive summary
Thinking big is always fruitful in terms of expanding the scope and arena of the business.
However, risks are inevitable issues, which acts as an obstacle in the process of expansion.
These aspects prove true for all of the companies and organizations including Abundant
Produce Pvt Ltd. Technological innovation helps the staffs to attract more clients and
customers towards the brand image. High quality agricultural tools assists the farmers to
produce seeds, which contain high values. Herein lays the effectiveness of the lab tests,
which ensures the quality of the seeds. In case of the skincare products, extraction process is
followed for ensuring the preservation of the originality.

2
THINK BIG
Table of contents
Introduction................................................................................................................................3
Business model...........................................................................................................................3
Interrelationships........................................................................................................................6
Critical success factors...............................................................................................................7
Downside risks...........................................................................................................................8
Business model changes.............................................................................................................8
Conclusion..................................................................................................................................8
References................................................................................................................................10

3
THINK BIG
Introduction
Founded in 2015, Abundant Produce Commercial Company is Australia’s only ASX
listed company. As a matter of specification, it is a hybrid plant breeder, dealing with the
agri-science research for developing commercial valuable property. Its headquarters is in
New South Wales. Being a subsidiary of Abundant Natural Health Pty Ltd, the company
deals in plants seeds and skin care products (Abundantproduce.com, 2018). Therefore, it can
be said to operate under the Food, Beverage and Tobacco industry. Currently, the company
holds 13.45 million market capital in Australia. Its shares in the Australian market is 54.91
million.
Mention can be made of the growing sweet tomatoes, which has brought innovation
within the business. Here, the focus is on taste and quality, bearing in mind the climactic
conditions. Assistance from the Sydney scientists enables the staffs to commercialize the new
varieties of crops having high food value (Abundantproduce.com, 2018).
Business model
The business model of Abundant Produce is focused on plant science, which is
directed towards seeking high values for enhancing the production. Market research helps in
searching for the prospective opportunities towards maximizing the profit margins and the
shareholder values (Günzel & Holm, 2013).
Building blocks
Deconstructing the business of Abundant Produce Commercial Company would be
easier through the consideration of the building blocks in the business model. These blocks
are as follows:
Key partners