Social Media and Business Performance

The assignment delves into the significant role social media plays in enhancing business performance. It examines various research methodologies used to study this phenomenon, highlighting both probability and non-probability sampling techniques. The importance of ethical considerations in social media research is emphasized, including data confidentiality and maintaining respectful relationships with participants. Furthermore, the assignment acknowledges the limitations of research, such as resource constraints and time restrictions, which can influence the scope and outcomes of investigations.

Running Head: ACADEMIC & BUSINESS RESEARCH
Academic & Business Research

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Table of Contents
Assignment III............................................................................................................................2
Introduction and Reflective Journal Scope.............................................................................2
Critically and depth of learning reflections reflective analysis..............................................2
Conclusion..............................................................................................................................6
References..................................................................................................................................7

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Assignment III
Introduction and Reflective Journal Scope
This reflective report presents the advantages and disadvantages of social media practices in
business. It also presents the summary of literature review, which creates theoretical
understanding towards the research issues. In last, it discusses the researcher methodology
that demonstrates effective tools to collect the data in the context of research subject.
Critically and depth of learning reflections reflective analysis
I increased my knowledge about the advantages and disadvantages of the social network in
the business. I also gained my knowledge towards the social media practices within the
organization. The social media is a computer-based technique which enabled the company
and an individual to share their opinion and perception towards their goods and services. I
also observed that the social media practices can positive impact on the performance of
organization. Moreover, I also gained my understanding about certain sources such as e-mail,
LinkedIn, Pinterest, Instagram, Snapchat, Twitter, and Facebook. In addition, it can also be
evaluated that knowledge towards such sources can be imperative for developing a robust
relationship with consumers (Lipschultz, 2017). I also created my understanding towards the
project scope. As a result, I abled to identify the advantages and disadvantages of social
media practices in business. In addition, I observed that the knowledge towards the
advantages and disadvantages of social media practices in the business can be effective for
personal and professional development.
It will also be effective to control the uncertainty about social media. Furthermore, I also
gained my knowledge towards the project objectives that demonstrate the role of social media
in the business. It is also evaluated that the social media practices can be supportive for the
organization to influence a large number of consumers by directly communicating with them
(Zhou and Wang, 2014). I learned that the social media practices can also help to gain the

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loyalty of brand that could positive impact on the profitability of an organization. I also
increased my understanding about some factors that show the advantages of social media
practices like enhance the sale of the company, enhance the ranking of search engine
optimization, employee engagement, and improved the opportunities of the company. The
depth knowledge towards the advantages and disadvantages of social media practices could
make enable me to successfully apply the social media within the organization (Inversini and
Masiero, 2014). I learned that the performance of business operation could be improved
through social media. Apart from this, the social media practices can also be a negative
impact on the organization because of some certain characteristics like a time consuming,
negative feedback, security problems, and copyright problems. In addition, I observed that
lack of social and marketing tools can negatively influence the performance of the company.
I also increased my knowledge about different elements that negatively influence
performance of organization like spread of confidential data of individual, offensive
feedback, hacking, lack of management, and lack of resources to deal the consumers.
Along with this, it is also learned that the understanding towards the negative elements of
social media could be effective to manage the upcoming risk. Moreover, it is also observed
that the social media could be an imperative source for attracting a large number of
consumers and aware them towards the goods and services of the company. In addition, I
increased my understanding towards the research question which can be vital for
accomplishing the research task. I observed that the learning towards the social media
practices supports to deal with future uncertainty and help to become a successful marketing
manager.
Along with this, I also gained my awareness towards the research methodology that can be
effective to provide en effective tools and techniques to collect the data towards the research
issues (Drotner, et al., 2014). The research methodology includes many techniques such as

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research philosophy, research strategy, research design, data collection method, sampling
method, data analysis method, research limitation, and ethical consideration. I observed that
the depth understanding towards such methods can support to improve my research skills.
Furthermore, I also gained my understanding about the research methods like qualitative and
quantitative method. I analyzed that the qualitative research is supportive to gain the
conceptual understanding about the advantages and disadvantages of social media practices
in business. Besides this, the quantitative research can be vital for the show the numeric
information systematically. In addition, I observed that I gain my understanding towards the
dependability and rationality of research. I also learned about the inductive approach that is
appropriate for collecting the reliable data and attain the research objectives. I created my
knowledge towards the deductive approach that can be used to prove and reject the research
hypothesis. I gained my understanding towards the probability sampling method which is
used by the researcher to eliminate the biases from the research. This method can be
imperative when the research is subjective in nature. I also observed that the probability
sampling method include the random sampling method and offer the similar opportunity to
each candidate for reacting on the survey through a questionnaire. I also gained by
understanding towards the non-probability sampling method. It facilitated the researcher to
select the participants on behalf of age, gender, education, and experience. It can create the
biases in the research. In addition, I gained my knowledge towards the data collection method
like primary and secondary data collection method. Along with this, I analyzed that the
primary data collection method is used to collect the new information in the context of the
research issue. In addition, there are many methods that are included in the primary data
collection method such as observation, interview, and survey through a questionnaire (Zhou
and Wang, 2014). Moreover, I learned that the secondary data collection method includes
online and offline websites, the annual report of the organization, academic journal, and

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books to collect the data. I created my understanding towards the secondary data collection
method. I also developed my knowledge towards the data analysis method which will be
effective to improve my research skills in future. I created my understanding about the
research limitation, which will be supportive to accurately operate the research. In addition, it
also analyzed that resources, time, and, the cost can directly influence the goal of research
systematically. I analyzed that the research plan structure can also be effective to determine
the time to operate the research activity. Furthermore, I also improved my research and
personal skills systematically. Along with this, I critically analyze the social media practices
in business that support to enhance the productivity of the organization. At the same time, I
created my understanding about the ethics that can be imperative for getting the reliable and
valid outcome regarding the research issue. I gained my understanding towards the ethical
norms which will be effective to conduct the good behaviour with others. In addition, I also
created my understanding towards the university instruction, data manipulation, and proper
referencing. However, the best understanding about the ethical norms can help to eliminate
the ethical problems from the research (Inversini, et al., 2014). I also understood that a
researcher can make an effective relationship with the participants through maintaining the
confidential data of them. I gained my understanding towards the meaning and concept of
social media that can be effective to improve the performance of business.
I created my understanding about the advantages and disadvantages of the social media
practices in business. I also learned about strategies that can be effective to improve the social
media practices in business. Finally, I analyzed that that social media practices can direct
influence the growth and performance of business. Along with this, it is also evaluated that
knowledge towards assessment I and assessment II can be imperative for gaining
understanding towards research. Consequently, it can be supportive to the personal and
professional development.

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Conclusion
As per the above discussion, it can be summarized that the social media can be vital to
improve the existing performance of company. In addition, it can also be concluded that the
research methodology can also be imperative to determine the techniques for solving the
research issues. Finally, it is also illustrated that ethical consideration and research limitation
can direct impact on the performance of the organization.

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References
Drotner, K., and Schrøder, K. C. (2014) Museum communication and social media: The
connected museum (Vol. 6) the UK: Routledge.
Inversini, A., and Masiero, L. (2014) ‘Selling rooms online: the use of social media and
online travel agents’, International Journal of Contemporary Hospitality Management, 26(2),
272-292.
Lipschultz, J. H. (2017) Social media communication: Concepts, practices, data, law, and
ethics. USA: Taylor and Francis.
Zhou, L., and Wang, T. (2014) ‘Social media: A new vehicle for city marketing in
China. Cities,’ 37, pp. 27-32.